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Salesforce Certified Marketing Cloud Email Specialist Practice Test - Questions Answers, Page 4

Question list

List of questions

Question 31

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Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account. What contributes to these unsubscribe

Question 32

(1)

Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey. Which configuration is required to make decisions on this data? The status data is conne

Question 33

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A marketer needs a quick count of record in a data extension with ‘Djibouti’ as they value for Country. What should they use to determine the number of matching records in the least amount of steps

Question 34

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The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign. Which tool should be used?

Question 35

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Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty mem

Question 36

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Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day. Which feature should be used to accommodate this setu

Question 37

(1)

Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey. What should NTO do to simplify the jo

Question 38

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Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey. What should NTO do to simplify the jo

Question 39

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Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data

Question 40

(1)

Northern Trail Outfitters (NTO) needs a quick listing of all email sends from the past calendar year across all business units. It should include basic metrics for each send. Which out-of-the-box r

Question 31

Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.

What contributes to these unsubscribe reasons?

List Unsubscribe header

Profile Center Unsubscribe

Universal Unsubscribe

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Question 32

Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.

Which configuration is required to make decisions on this data?

The status data is connected to the contact in an attribute group.

The Update Contact Activity us used to make status updates.

The Update Contact Activity Is used to make status updates.

The entry sources data extension has a primary key and subscriber key.

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Question 33

A marketer needs a quick count of record in a data extension with ‘Djibouti’ as they value for Country.

What should they use to determine the number of matching records in the least amount of steps?

Filtered data extension

SQL Query

Data Filter

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Question 34

The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.

Which tool should be used?

A/B Testing

Path Optimizer

Einstain Engagement Activities

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Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.

What is he optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

Use Filter Contacts criteria in the journey entry source.

Use a Decision Split activity on the journey canvas.

Use Automation Studio to query a population into a data extension.

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Question 36

Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.

Which feature should be used to accommodate this setup?

Triggered Automation

Scheduled Automation

Wait Activity

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Question 37

Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.

What should NTO do to simplify the journey?

Use the Update Contact a:

A Utilize exit criteria for the journey.

Ensure the Contact entry mode is No re-entry

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Question 38

Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.

What should NTO do to simplify the journey?

Use the Update Contact a:

A Utilize exit criteria for the journey.

Ensure the Contact entry mode is No re-entry

Show Answer Comment (0)

Question 39

Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.

Which object should be used?

Publication List

Suppression Lists

Exclusion Lists

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Question 40

Northern Trail Outfitters (NTO) needs a quick listing of all email sends from the past calendar year across all business units. It should include basic metrics for each send.

Which out-of-the-box report provides what NTO needs?

Account Send Summary