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Salesforce Certified Marketing Cloud Intelligence Accredited Professional Practice Test - Questions Answers

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List of questions

Question 1

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A client's data consists of three data streams as follows: Data Stream A: * The data streams should be linked together through a parent-child relationship. * Out of the three data streams, Data

Question 2

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A client's data consists of three data streams as follows: * The data streams should be linked together through a parent-child relationship. * Out of the three data streams, Data Stream C is con

Question 3

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A client's data consists of three data streams as follows: Data Stream A: * The data streams should be linked together through a parent-child relationship. * Out of the three data streams, Data

Question 4

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Your client would like to create a new harmonization field - Exam Topic. The below table represents the harmonization logic from each source. As can be seen from the table, there are in fact two

Question 5

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A client has provided you with sample files of their data from the following data sources: 1.Google Analytics 2.Salesforce Marketing Cloud The link between these sources is on the following two f

Question 6

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Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?

Question 7

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Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?

Question 8

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Which two statements are correct regarding the Parent-Child configuration?

Question 9

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An implementation engineer is requested to extract the second position of the Campaign Name values. The Campaign values consist of multiple delimiter types, as can be seen in the following example:

Question 10

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A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the differe

Related questions

An implementation engineer has been provided with the below dataset: *Note: CPC = Cost per Click Formula: Cost / Clicks Which action should an engineer take to successfully integrate CPC?

An implementation engineer is requested to apply the following logic: To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both 'Platform' and 'Line of Business'?'

An implementation engineer is requested to extract the first three-letter segment of the Campaign Name values. For example: Campaign Name: AFD@Mulop-1290 Desired outcome: AFD Other examples: Which formula will return the desired values?

A client's data consists of three data streams as follows: Data Stream A: * The data streams should be linked together through a parent-child relationship. * Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements. Assuming the data was ingested properly and the Parent Child was created correctly according to the client's requirements, what is the total Impressions value for Campaign Key 'CK_3'?

An implementation engineer is requested to integrate the following files: File A: File B: The client would like to link the two files in order to view the two KPIS (Tasks Completed' and 'tasks Assignmed') alongside'Employee Name' and/or 'Squard'. A Parent-Child configuration was set between the two. Which two statements are correct?

Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?

An implementation engineer has been provided with 4 different source files: 03m 16s 1. Twitter Ads 2. Creative Classification 3. Placement Classification 4, Campaign Category Classification The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it. The connections between the files are described as follows: 1st Party Creative Classification File structure/headers: Creative ID --- links back to Creative Key (Twitter Ads) 1st Party Placement Classification & File structure/headers: Category --- links back to Campaign Category (Twitter Ads) Which proposed solution meets the client's requirements for the above use case? A) B) C) D)

A client provides the following two data streams: Data Stream 1: Question- The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020. Which mapping options should the client apply to obtain the expected result? A) B) D)

A client would like to integrate the following two sources: Google Campaign Manager: IAS: After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?

Which Marketing Cloud Intelligence field is considered an attribute and not a ''variable''?

Question 1

A client's data consists of three data streams as follows:

Data Stream A:

* The data streams should be linked together through a parent-child relationship.

* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

Assuming the data was ingested properly and the Parent Child was created correctly according to the client's requirements, what is the total

Impressions value for Campaign Key 'CK_3'?

N-A

100

300

150

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Question 2

A client's data consists of three data streams as follows:

* The data streams should be linked together through a parent-child relationship.

* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

Which data stream should be set as a parent?

Data Stream A

Data Stream C

Any of the data streams can technically be the parent

Data Stream B

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Question 3

A client's data consists of three data streams as follows:

Data Stream A:

* The data streams should be linked together through a parent-child relationship.

* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

How should the 'Override Media Buy Hierarchies'' checkbox be set in order to meet the client's requirements?

It should be checked in Data Stream C

It should not be checked in any of the three Data Streams.

It should be checked in Data Stream B

It should be checked in Data Stream A

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Question 4

Your client would like to create a new harmonization field - Exam Topic.

The below table represents the harmonization logic from each source.

As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found - a single Exam Topic value is associated with it.

The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following example:

The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two

Harmonized Dimensions:

Exam ID

Exam Topic

Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?

The above Patterns setup will not work for this use case.

The solution will work - the client will be able to view Exam Topic with Email Sends.

Only if 5 different Patterns are created, from 5 different fields - the solution will work.

The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution

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Question 5

A client has provided you with sample files of their data from the following data sources:

1.Google Analytics

2.Salesforce Marketing Cloud

The link between these sources is on the following two fields:

Message Send Key

A portion of: web_site_source_key

Below is the logic the client would like to have implemented in Datorama:

For 'web site medium' values containing the word ''email'' (in all of its forms), the section after the ''_'' delimiter in 'web_site_source_key' is a 4 digit number, which matches the 'Message Send Key' values from the Salesforce Marketing Cloud file. Possible examples of this can be seen in the following table:

Google Analytics:

Salesforce Marketing Cloud:

The client's objective is to visualize the mutual key values alongside measurements from both files in a table.

In order to achieve this, what steps should be taken?

Within both files, map the desired value to Custom Classification Key as follows Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key. Google Analytics: map the extraction logic to Custom Classification Key.

Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.

Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.

Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.

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Question 6

Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?

Every data stream type includes the Medio Buy entity

All data stream types consist of at least one entity

All data stream types share at least one mutual measurement

Each data stream type has Its own main entity

Each data stream type has its own set of measurements

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Question 7

Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?

Performance

Ease of setup

Ease of maintenance

Scalability

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Question 8

Which two statements are correct regarding the Parent-Child configuration?

Parent-Child configurations can cause performances issues

A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.

Parent-Child links different tables based on shared key values

Parent-Child allows sharing both dimensions and measurements

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Question 9

An implementation engineer is requested to extract the second position of the Campaign Name values.

The Campaign values consist of multiple delimiter types, as can be seen in the following example:

Campaign Name: Ad15X2w&Delux_wal90

Desired value: Delux

Which three harmonization methods will achieve the desired outcome?

Calculated Dimensions

Patterns

Vlookup 0

Data Fusion

Mapping formula

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Question 10

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.