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Salesforce Certified Marketing Cloud Intelligence Accredited Professional Practice Test - Questions Answers, Page 4

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Question 31

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A client provides the following three files:

File A:

Salesforce Certified Marketing Cloud Intelligence Accredited Professional image Question 31 65721 09232024002818000000

File B:

Salesforce Certified Marketing Cloud Intelligence Accredited Professional image Question 31 65721 09232024002818000000

File C:

Salesforce Certified Marketing Cloud Intelligence Accredited Professional image Question 31 65721 09232024002818000000

File A was uploaded using the Ads data stream type.

The client would like to create this view (data from Files B & C) in Datorama:

Salesforce Certified Marketing Cloud Intelligence Accredited Professional image Question 31 65721 09232024002818000000

Which proposed solution would cause a false connection between the two files?

Custom classification
Custom classification
Data Classification
Data Classification
VLOOKUP in Data Stream B. Vlookup will return ''Day'' and ''Installs''
VLOOKUP in Data Stream B. Vlookup will return ''Day'' and ''Installs''
VLOOKUP in Data Stream C. Vlookup will return 'MB Name''
VLOOKUP in Data Stream C. Vlookup will return 'MB Name''
Suggested answer: C
asked 23/09/2024
Jeff Sonola
35 questions

Question 32

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Your client provided the following sources:

Source 1:

Salesforce Certified Marketing Cloud Intelligence Accredited Professional image Question 32 65722 09232024002818000000

Source 2:

Salesforce Certified Marketing Cloud Intelligence Accredited Professional image Question 32 65722 09232024002818000000

Source 3:

Salesforce Certified Marketing Cloud Intelligence Accredited Professional image Question 32 65722 09232024002818000000

As can be seen, the Product values present in sources 2 and 3 are similar and can be linked with the first extraction from 'Media Buy Name' in source1

The end goal is to achieve a final view of Product Group alongside Clicks and Sign Ups, as described below:

Salesforce Certified Marketing Cloud Intelligence Accredited Professional image Question 32 65722 09232024002818000000

Which two options will meet the client's requirement and enable the desired view?

Custom Classification: 1 Source 1: Custom Classification key will be populated with the extraction of the Media Buy Name. Source 2: 'Product' will be mapped to Custom Classification key and 'Product Group' to a Custom Classification level. Exam Timer Source 3: 'Product will be mapped to Custom Classification key. Came
Custom Classification: 1 Source 1: Custom Classification key will be populated with the extraction of the Media Buy Name. Source 2: 'Product' will be mapped to Custom Classification key and 'Product Group' to a Custom Classification level. Exam Timer Source 3: 'Product will be mapped to Custom Classification key. Came
Overarching Entities: Source 1: custom classification key will be populated with the extraction of the Media Buy Name. Source 2: 'Product' will be mapped to Product field and 'Product Group' to Product Name. Source 3: 'Product' will be mapped to Product field.
Overarching Entities: Source 1: custom classification key will be populated with the extraction of the Media Buy Name. Source 2: 'Product' will be mapped to Product field and 'Product Group' to Product Name. Source 3: 'Product' will be mapped to Product field.
Parent Child: All sources will be uploaded to the same data stream type - Ads. The setup is the following: Source 1: Media Buy Key ---- Media Buy Key, extracted product value --- Media Buy Attribute. Source 2: Product --- Media Buy Key, Product Group ---- Media Buy Attribute. Source 3: Product --- Media Buy Key.
Parent Child: All sources will be uploaded to the same data stream type - Ads. The setup is the following: Source 1: Media Buy Key ---- Media Buy Key, extracted product value --- Media Buy Attribute. Source 2: Product --- Media Buy Key, Product Group ---- Media Buy Attribute. Source 3: Product --- Media Buy Key.
Harmonization Center: Patterns from sources 1 and 3 generate harmonized dimension 'Product'. Data Classification rule, using source 2, is applied on top of the harmonized dimension
Harmonization Center: Patterns from sources 1 and 3 generate harmonized dimension 'Product'. Data Classification rule, using source 2, is applied on top of the harmonized dimension
Suggested answer: A, D
asked 23/09/2024
Aamir Muhammad
36 questions

Question 33

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What are unstable measurements?

Measurements for which Aggregation Settings are set as 'Auto' and Granularity is set as 'None'.
Measurements for which Aggregation Settings are set as 'Auto' and Granularity is set as 'None'.
Measurements that are set with the LIFETIME aggregation function
Measurements that are set with the LIFETIME aggregation function
Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'None'.
Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'None'.
Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'Not Empty'.
Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'Not Empty'.
Suggested answer: C
asked 23/09/2024
Marcos Antonio Dantas
42 questions

Question 34

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A client provides the following two data streams:

Data Stream 1:

Salesforce Certified Marketing Cloud Intelligence Accredited Professional image Question 34 65724 09232024002818000000

Question-

The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020. Which mapping options should the client apply to obtain the expected result?

A)

Salesforce Certified Marketing Cloud Intelligence Accredited Professional image Question 34 65724 09232024002818000000

B)

Salesforce Certified Marketing Cloud Intelligence Accredited Professional image Question 34 65724 09232024002818000000

Salesforce Certified Marketing Cloud Intelligence Accredited Professional image Question 34 65724 09232024002818000000

D)

Salesforce Certified Marketing Cloud Intelligence Accredited Professional image Question 34 65724 09232024002818000000

Option A
Option A
Option B
Option B
Option C
Option C
Option D
Option D
Suggested answer: B
asked 23/09/2024
Angel Luis Cuenca Garcia
33 questions

Question 35

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What Is a disadvantage of using a Vlookup formula?

Can return values only from the same data stream type
Can return values only from the same data stream type
It cannot be used more than once from the same data stream.
It cannot be used more than once from the same data stream.
Could extend processing time of data streams.
Could extend processing time of data streams.
It allows classifying data only on a basis of mutual entity keys.
It allows classifying data only on a basis of mutual entity keys.
Suggested answer: C
asked 23/09/2024
Moinuddin Mohammed
44 questions

Question 36

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Your client is interested in ingested the below file to a new generic data stream type:

Salesforce Certified Marketing Cloud Intelligence Accredited Professional image Question 36 65726 09232024002818000000

The field 'Meeting Code' was mapped to the main entity key. 'How should the 'Room Number' be mapped?

An attribute of 'Meeting Code'
An attribute of 'Meeting Code'
A custom metric and set aggregation to AUTO
A custom metric and set aggregation to AUTO
A custom metric and set aggregation to SUM
A custom metric and set aggregation to SUM
A separate entity key
A separate entity key
Suggested answer: A
asked 23/09/2024
Gaurav Singh
36 questions

Question 37

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A client created a new KPI: CPS (Cost per Sign-up).

The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups)

As can be seen in the table below, CPS was created twice and was set with two different aggregations:

Salesforce Certified Marketing Cloud Intelligence Accredited Professional image Question 37 65727 09232024002818000000

From looking at the table, what are the aggregation settings for each one of the newly created KPIs?

A)

Salesforce Certified Marketing Cloud Intelligence Accredited Professional image Question 37 65727 09232024002818000000

B)

Salesforce Certified Marketing Cloud Intelligence Accredited Professional image Question 37 65727 09232024002818000000

C)

Salesforce Certified Marketing Cloud Intelligence Accredited Professional image Question 37 65727 09232024002818000000

D)

Salesforce Certified Marketing Cloud Intelligence Accredited Professional image Question 37 65727 09232024002818000000

Option A
Option A
Option B
Option B
Option C
Option C
Option D
Option D
Suggested answer: A
asked 23/09/2024
Carlos Periterra
40 questions

Question 38

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An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.

The source file that was ingested can be seen below:

Salesforce Certified Marketing Cloud Intelligence Accredited Professional image Question 38 65728 09232024002818000000

The number of rows added to this data stream is 3. What could have led to this discrepancy?

All fields are mapped except for the Media Buy Key.
All fields are mapped except for the Media Buy Key.
All fields are mapped except for the Creative Name
All fields are mapped except for the Creative Name
All fields are mapped except for the Media Buy Name.
All fields are mapped except for the Media Buy Name.
All fields are mapped except for the Campaign Key
All fields are mapped except for the Campaign Key
Suggested answer: C
asked 23/09/2024
Marc Codó
45 questions

Question 39

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After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?

All mapped Measurements for a given row have values equal to zero
All mapped Measurements for a given row have values equal to zero
Main entity is not mapped
Main entity is not mapped
The source file does not contain the media Buy entity
The source file does not contain the media Buy entity
The file does not contain any measurements (dimension only)
The file does not contain any measurements (dimension only)
Suggested answer: B, C
asked 23/09/2024
Petko Milidragovic
33 questions

Question 40

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Which three entities and/or functions can be used in an expression when building a calculated dimension?

The VLOOKUP function
The VLOOKUP function
Mapped dimensions
Mapped dimensions
The EXTRACT function
The EXTRACT function
Calculated dimensions
Calculated dimensions
Mapped measurements
Mapped measurements
Suggested answer: B, C, E
asked 23/09/2024
Asif Ali
34 questions
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