The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Pardot feature of email now can be used to run these tests?

Create a test list of approved users to use in the testing tab of the email now.

Create a dynamic list of approved users to use as the recipient list in the sending tab.

Create a one off email test send by entering an email address in the Send to Emails section of the testing tab

Create a static list of approved users to use as the recipient list in the sending tab.

LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 - Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 - Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 - Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 - Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 - Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin

LenoxSoft has a service portal for customers. A Pardot page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

Automation Rule with blank critera and add action &

Automation rules with attended webinar and remove action

Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action

Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action

Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action

How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Send using the form's completion actions.

Use a dynamic list to use as a recipient list on an email send.

Send using a segmentation rule.

LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out.From their previous experience working with Pardot at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.

After being given their consent, go into their Pardot account settings and enable operational emails sending.

Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.What automatic workflow can be created to prevent them from getting assigned?

Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

What would an Administrator set up to have a document automatically download after a successful form completion?

Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.

Include a link to the content in the Thank You Content of the form.

Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."

Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."

Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.

Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

Create a Page Action set to Tag prospects as having viewed it and add them to a list.

Create a form with a Completion Action to send a pricing sheet.

Create a Dynamic List based on page view to segment automatically

Create a special campaign to track pricing page views.

Create a Page Action set to Tag prospects as having viewed it and add them to a list.

You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP

Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP

Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President

Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP

Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP

Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

Static list or Dynamic, both list can be used

LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Pardot to ensure a high deliverability rate in their initial Pardot email sends. Choose 2 answers:

Identify the currently mailable and unmailable prospects in their current email provider.

When was the last time a prospect was emailed in their current email provider.

Identify the currently mailable and unmailable prospects in their current email provider.

How many emails a month were sent from the current email provider

The date LenoxSoft last compared data between the email provider and Salesforce.

When was the last time a prospect was emailed in their current email provider.

When integrating Pardot Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

Lead, Contact or Account record added as a Related Object to the Salesforce custom object

Salesforce Connector User has 'Read' permission to the custom object

Lead, Contact or Account record added as a Related Object to the Salesforce custom object

Salesforce Connector User has 'Read' permission to the custom object

Campaign or Opportunity record added as a Related Object to the Salesforce custom object

Customized 'Display in Table' values when configuring fields

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Pardot reports and associated KPIs that would provide these metrics. Choose 2 answers:

Lifecycle Report: New Prospects Created

LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Pardot Connectors?

Webinar: Attended/NoShow/Registered Event :Checked In/Registered

Webinar & Event invite. Registrations & Attendance

Webinar & Event Registrations & Attendance

Webinar: Attended/NoShow/Registered Event :Checked In/Registered

Only Webinar & Event Attendance

LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

Filtered prospects will not be registered for a webinar through a Pardot form since "Register for a webinar" completion action and Pardot prospects who are filtered do not have completion actions applied to them.

That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.

Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

Filtered prospects will not be registered for a webinar through a Pardot form, but you can still register your

LenoxSoft using Pardot Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Pardot-hosted landing page. The consultant suggests creating two versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

Pardot will determine which version of the landing page generated most conversions

Pardot will automatically send underperforming landing page to recycle bin

Pardot will automatically populate personalized information of each unique prospect.

Pardot will give you content ideas for each landing page.

Pardot will determine which version of the landing page generated most conversions

An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

Set the intern up in the Default 'Marketing' User Role

Set the intern up in the Default 'Marketing Intern' User Role

Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected

LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

Use rendering test and send to Test List

Use multivariate test & Review email preview

Use rendering test and send to Test List

Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.

Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."

Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.

Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated.They also want to update that custom field for anyone who has submitted the form before today.What combination of automation tools should LenoxSoft use to achieve this?

Automation rule and completion action

Dynamic list and automation rule

Completion action and dynamic list

Segmentation rule and completion action

LenoxSoft has a grading profile for business units in both United States and Canad a. Both profiles contain options for the industry field and several prospects with the grade of "A".What do we know about LenofSoft current grading strategy?

LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.

LenoxSoft added location based criteria

LenoxSoft must add prospect to a dynamic list

LenoxSoft uses location based scoring categories .

Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce.They currently use three different systems, including Salesforce, to manage their customer dat a. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

Import and merge existing records from all systems to Salesforce

Add custom prospect fields to Pardot and map to Salesforce.

Import and merge existing records from all systems to Pardot

Import and merge existing records from all systems to Salesforce

Add custom account fields to Pardot and map to Salesforce

LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

Contact Pardot Support to enable the necessary connector behavior

Locate the relevant documentation and follow the steps to enable.

Update your Salesforce connector user permissions

Contact Pardot Support to enable the necessary connector behavior

Update your field mappings by going to Admin > Configure Fields

Lenoxsoft wants to continue to use their existing forms. Pardot form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Pardot with their Pardot campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than:: 100, Action:: add to list.

Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list

Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than ::10, Action :: add to list

Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list

Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Pardot connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Pardot. Lenox wishes to replicate this process within Pardot with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria ::Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.

Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::Software, action :: add to Salesforce Campaign

Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria ::Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.

Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::Software, action :: add to Salesforce Campaign

Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.

Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry :: Software, action :: add to Salesforce Campaign

You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

For all prospects who have already matched, no new actions will be applied.

For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.

For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.

For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.

LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

Run an automation rule to assign based on the « Request demo » Submission & prospect status field

Export the submission report & Import

Run completion Action on form Request a demo with action assign to user

Run completion Action on form Request a demo with action notify Admin

Run an automation rule to assign based on the « Request demo » Submission & prospect status field

LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Pardot immediately. What is the correct way to handle this?

Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Pardot.

Recommend that it is okay to send to purchased lists in Pardot.

Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.

Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.

Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Pardot.

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

Build dynamic list add criteria as Contact as blank add action as notify assigned user

Build automation rules add criteria as Contact as blank add action as notify assigned user

Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user

Build dynamic list add criteria as Contact as blank add action as notify assigned user

Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user

During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Pardot features are the minimum requirement for a successful Engagement Program?

CNAME > Email Authentication > Email templates > Lists > Engagement program

Email Authentication > Salesforce Connector > Email templates > Users > Engagement program

CNAME > Salesforce connector > Email Templates > Lists > Engagement program

CNAME > Email Authentication > Email templates > Lists > Engagement program

Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program

You have been asked to create a form that gathers information from prospects. This information should be available in Pardot as well as a custom build community site. How would you achieve this?

Create a website form that submits the details to the community site and integrate it with a Pardot form handler.

Create a website form that integrates with a Pardot form handler, details are submitted to the community site using Pardot API.

Create a website form that submits the details to the community site and integrate it with a Pardot form handler.

Create a Pardot form and via an automation rule submit the details to the community site.

Create a Pardot form and via completion actions submit the details to the community site.

LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Pardot to ensure a high deliverability rate in their initial Pardot email sends. Choose 2 answers:

When was the last time a prospect was emailed in their current email provider.

Identify the currently mailable and unmailable prospects in their current email provider.

The date LenoxSoft last compared data between the email provider and Salesforce.

How many emails a month were sent from the current email provider.

When was the last time a prospect was emailed in their current email provider.

Identify the currently mailable and unmailable prospects in their current email provider.

LenoxSoft just purchased Pardot and will be migrating to Pardot from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

Export all the data and assets from the existing tool

Install the Salesforce AppExchange Package and verify the Salesforce connector

Complete the technical setup items and create Pardot users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies

Export all the data and assets from the existing tool

Salesforce Connector User has 'Read1 permission to the custom object

LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Pardot best practice for preventing this issue in the future?

Enable the Pardot account setting "Prevent Cookie Crossing"

Use the "Forward to a friend" variable tag in Pardot emails

Enable Kiosk mode on the Pardot form

Enable the Pardot account setting "Prevent Cookie Crossing"

Enable the "Not You?" link to display on the Pardot form

Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Pardot. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Pardot. How should the data be imported?

Import unmailable prospects in Pardot; mark as global opt-out.

Import all prospect data and create a suppression list.

Import only the list of mailable prospects in Pardot.

Import unavailable prospects in Pardot; perform permission pass.

Import unmailable prospects in Pardot; mark as global opt-out.

Lenoxsoft is transitioning from their current marketing automation platform to Pardot. They have a landing page that they wish to migrate over to Pardot and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Pardot while maintaining the page's existing look and feel?

Create layout template and import HTML from the landing page URL

Import the HTML file into Pardot and apply it to the layout template

Create a Pardot landing page and import HTML from the landing page HTML

Create layout template and import HTML from the landing page URL

Import the HTML file into Pardot and apply it to the landing page

Salesforce Certified Pardot Consultant Practice Test 1

With Pardot, what is the recommended way to measure the success of an email campaign?

Click Through rate

Email Complain Rate

HTML Open Rate

Spam complaints.

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