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Salesforce Certified Pardot Consultant Practice Test - Questions Answers, Page 13

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Marketing is under pressure to provide their sales team with more leads. A Pardot administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs). Which two steps should increase the number of qualified leads being passed to sales? Choose 2 answers
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling. What process would accomplish this in Pardot?
LenoxSoft operates in both North America and Europe and has separate Pardot Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country. What could LenoxSoft marketers create for each region to meet this requirement?
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score. Which sequence of events would meet their goal?
Which one is Pardot Event Connector
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion: • Completed the "Product Interest" form • A score higher than 100 • A grade higher than a C • Is a member of the "Target Account" list What should LenoxSoft use to accomplish this business requirement?
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Pardot and the following requirements: • Avoid duplicates in both Pardot and Salesforce. • Segment prospects based on form views and submissions. Which lead generation strategy would answer both pre-requisites?
A company uses multiple Pardot business units and wants to set up B2B Marketing Analytics. What is considered true about using B2BMA with business units?
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: • Receive a notification when prospects view the page, but do not submit to see if they can retarget. • Receive one notification per prospect. How should a consultant accomplish this in Pardot?
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it. What approach should the Marketing team use to resolve this?

Question 121

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Monthly cost of Salesforce Engage is

A.
50$
A.
50$
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B.
100$
B.
100$
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C.
It's always free
C.
It's always free
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D.
15$
D.
15$
Answers
Suggested answer: A

Question 122

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You want to assign prospects to a specific sales user when that prospect submits a form and is from region EME A: What tool do you need to use? [Choose one answer]

A.
Segmentation Rule
A.
Segmentation Rule
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B.
Completion Action
B.
Completion Action
Answers
C.
Dynamic List
C.
Dynamic List
Answers
D.
Automation Rule
D.
Automation Rule
Answers
Suggested answer: D

Question 123

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You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A.
Create a form and enable progressive profiling
A.
Create a form and enable progressive profiling
Answers
B.
Create a form handler and enable progressive profiling
B.
Create a form handler and enable progressive profiling
Answers
C.
Create a form handler for each white paper
C.
Create a form handler for each white paper
Answers
D.
Create a form per white paper and enable progressive profiling
D.
Create a form per white paper and enable progressive profiling
Answers
Suggested answer: D

Question 124

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Which actions can be achieved with completion actions? [Choose three answers]

A.
Assign to queue
A.
Assign to queue
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B.
Notify account owner
B.
Notify account owner
Answers
C.
Set profile
C.
Set profile
Answers
D.
Increment prospect field value
D.
Increment prospect field value
Answers
Suggested answer: A, C, D

Question 125

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What is true about completion actions? [Choose two answers]

A.
Completion actions are retroactive and will apply to activities done before and after you apply them
A.
Completion actions are retroactive and will apply to activities done before and after you apply them
Answers
B.
Completion actions only execute for prospects. They will not affect visitors.
B.
Completion actions only execute for prospects. They will not affect visitors.
Answers
C.
Completion actions can be criteria based.
C.
Completion actions can be criteria based.
Answers
D.
Completion actions will not execute for image files.
D.
Completion actions will not execute for image files.
Answers
Suggested answer: B, D

Question 126

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What is true about custom redirects? [Choose two answers]

A.
When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
A.
When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
Answers
B.
Custom redirects will continue to work if they are deleted in Pardot.
B.
Custom redirects will continue to work if they are deleted in Pardot.
Answers
C.
When a visitor converts to a prospect completion actions on a custom redirect will trigger
C.
When a visitor converts to a prospect completion actions on a custom redirect will trigger
Answers
D.
Custom redirects are great for linking to files or pages you do not host.
D.
Custom redirects are great for linking to files or pages you do not host.
Answers
Suggested answer: B, D

Question 127

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What is true about Dynamic Content? [Choose three answers]

A.
You can add up to 25 variations of content
A.
You can add up to 25 variations of content
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B.
You can base variations on Scoring Categories
B.
You can base variations on Scoring Categories
Answers
C.
You can add dynamic content to web pages
C.
You can add dynamic content to web pages
Answers
D.
You can use dynamic content in subject lines
D.
You can use dynamic content in subject lines
Answers
Suggested answer: A, C, D

Question 128

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Which one is not an email template you can create in Pardot? [Choose one answer]

A.
"Engage" template
A.
"Engage" template
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B.
"One to one emails" template
B.
"One to one emails" template
Answers
C.
"List emails" template
C.
"List emails" template
Answers
D.
"Autoresponder emails" template
D.
"Autoresponder emails" template
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Suggested answer: A

Question 129

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What activities can be done in Pardot's engagement program? [Choose one answer]

A.
Trigger, action and rule
A.
Trigger, action and rule
Answers
B.
Trigger, activity and rule
B.
Trigger, activity and rule
Answers
C.
Trigger, activity and check
C.
Trigger, activity and check
Answers
D.
Trigger, listen and check
D.
Trigger, listen and check
Answers
Suggested answer: A

Question 130

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What is possible with a trigger in engagement program? [Choose two answers]

A.
Email link click
A.
Email link click
Answers
B.
File open
B.
File open
Answers
C.
Specific email link click
C.
Specific email link click
Answers
D.
Form handler error
D.
Form handler error
Answers
Suggested answer: B
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