A job listing company has launched a campaign around the adoption of its social app forprofessional networking.What should the team measure to gain the most trustworthy perspective and discourage artificiallyincreasing (or 'hacking') the company success metrics?

New connections made between users

Number of times a user opens the app per day

New connections made between users

Claud Kicks (CK) wants to launch a new application that change the processes and operatingprocedures within the organization propose a rollout of the new application, CK's design team planson building and testing a Minimum Viable Product (MVP).Which outcome should the team focus on when defining the MVP?

Validating or invalidating the essential features of the product.

Testing an outline of all features and possibilities of the product.

Validating or invalidating the essential features of the product.

Assessing essential features of the product with a large group of users.

Cloud Kicks' sales representatives are complaining that some Lightning webs components developed as part of the partner onboarding process are slow to load and often unresponsive. What would be the best recommendation to the team to identify the challenges and remediate the issue?

Utilize the Lightning Usage App.

Create a case with Salesforce support.

Cloud Kicks' product team is focused on a new business casual clothing line that they think will account for over half of the company's revenue in the future.Which trend should influence desirability the most?

Hybrid work emphasizing the need for color and comfort

Digital product passports' to help prevent counterfeiting

Supply chain issues that delay product availability

Hybrid work emphasizing the need for color and comfort

A strategy designer is leading a project to reimagine in-app communication form. The CIO is a key decision maker but appears to be neutral-and even, at times, a detractor to the project.What should the designer do to gain their alignment?

Set up a conversation with the CIO to name the challenge and listen to their objections

Ask the sponsor to speak to the CIO on behalf of the project and explain how it meets team needs.

Email the stakeholders reiterating project status and asking for any objections to the approach.

Cloud Kicks (CK) has just added sustainability as a corporate value. CK has assigned a strategy designer to partner with the manufacturing team to look for opportunities to improve on its sustainability goals.What should the designer do to build and rationalize a case with this new team?

Analyze internal systems through the lens of environmental risk.

Meet with the manufacturing team and give them feasible solutions.

Analyze internal systems through the lens of environmental risk.

Present research on climate change to the manufacturing team

A global consumer package goods company is about to engage in a digital transformation effort to help siloed departments collaborate more efficiently. The strategy designer and an organizational designer partner to prototype new ways of cross-departmental collaborationWhat is a key objective the team should focus on?

Create a single enterprise-wide digital governance model.

Have the final say in all intra-departmental decisions.

Unify all organizational tech stacks under one platform

Cloud Kicks' (CK) product teams are well-led, productive, and meet their KPIs. However, the teams tend to become siloed and focused on their individual team priorities, occasionally leaving CK's customer experience fragmented.Which tool should CK's strategy designer recommend to grow and nurture cross-departmental collaboration?

Roadmap of cross-product features

A cross-disciplinary team at Cloud Kicks has to synthesize top customer quotes and insights from research and turn them into design opportunities.Which question should the team use to prioritize insights?

How will this improve the customer experience?

Is our technology capable of supporting this need?

What will bring in the most revenue?

Claud Kicks (CK) has launched a new online store with special emphasis on improving user experience.Which metric should be used to measure user experience improvements achieved as on outcome of the redesign?

Customer Satisfaction Score (CSAT)

The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience.What should analogous research help them accomplish?

Generate unexpected ideas and increase empathy.

Bring fun into an otherwise boring project.

Explain a complex strategy to varied stakeholders.

Generate unexpected ideas and increase empathy.

A start-up specializing in creating healthcare apps for both patients and family caregivers is looking for ideas to develop new features. The company plans on organizing a brainstorming session with staff members from various teams.What is a rule strategy designers should follow when facilitating a brainstorming session?

Encourage participants to build on proposed ideas.

Emphasize critique of proposed ideas.

Explore qualitative assessment of proposed ideas.

Encourage participants to build on proposed ideas.

Poll results reveal consumers would like to be future-ready through more inclusive products and experiences.What should the strategy designer intentionally do to drive this outcome7

Set customer acquisition targets for diverse audiences.

Cloud Kicks (CK) is working on enhanced functionality for an existing sates application.What should CK do to ensure the proposed design is compatible with the current data model7

Run a technical design critique.

Create high fidelity prototypes.

A strategy designer is teaching a marketing team how to use the How Might We format for challenge framing.What is the reason the statement should sav 'How might we' instead of 'How will we'?

It allows the team to explore solutions without committing to one right away.

Marketing teams do not have the responsibility to drive design challenges.

It allows the team to explore solutions without committing to one right away.

'Will' assumes the problem can be solved without due diligence.

Cloud Kicks learns that some website visitors, especially those who can't see high-contrast color palettes, do not convert into customers.What should the strategy designer do to solve for this accessibility challenge'?

Invite users to co-create as accessibility experts.

Ideate marketing concepts to reach new audiences.

Conduct an empathy workshop to understand the audience.

Invite users to co-create as accessibility experts.

The call center at Cloud Kicks (CK) is receiving higher call volumes than usual, which is leading to longer wait times for customers. CK has decided to engage a team to address this.What should the strategy designer ask before framing the problem'?

What problem(s) is CK trying to solve?

How does a competitor solve for a similar problem?

What problem(s) is CK trying to solve?

What new technology trends exist for customer service?

Cloud Kicks wants to design a new line of service and has decided to conduct a Consequence Scanning workshop to assess the planned service development roadmap.Which types of outcomes should result from a Consequence Scanning workshop'?

Issues to act on, influence, or monitor

Issues to stop, start, or continue

Issues to accept, object., or withhold

A strategy designer is kicking off a project to reimagine the high-end private banking experience for a financial services company.What should they do to learn about the unique expectations of the company's customers?

Interview 8-10 customers about how banking fits Into their lives and their ideal relationship with their bank.

Share prototypes of different interface directions with 100 people who regularly use their bank's app.

Send a survey to all stakeholders about their banking app attitudes, preferences, and desires.

Interview 8-10 customers about how banking fits Into their lives and their ideal relationship with their bank.

A strategy designer at Cloud Kicks is assigned to a new project team with mixed backgrounds from around the company.How could a kickoff meeting help align the project team before they begin working together?

Facilitate activities to gain an understanding of each others' skills, communication styles, and expectations.

Create a social contract and promote a detailed plan for how to execute on the new teams charter.

Outline chain of command and set ground rules for how to properly execute design thinking methodologies.

Facilitate activities to gain an understanding of each others' skills, communication styles, and expectations.

A strategy designer is facilitating a prioritization workshop, and there are strong differing opinions about the right solutions to the challenge.What should the designer do?

Work through the conflict in the workshop to reach a shared perspective.

Pause the conversation and work through the conflict in a private setting.

Take a vote among people in the room and pursue the winning opinion.

Work through the conflict in the workshop to reach a shared perspective.

Executive stakeholders have a variety of projects they want to bring to the market across multiple priorities. What is the most effective way a strategy designer could influence the stakeholders?

Orient around outcomes that matter to stakeholders.

Invite stakeholders as optional to all design team reviews.

Create teambuilding events with stakeholders to build trust.

Orient around outcomes that matter to stakeholders.

A car company gathers insights from recent buyers that reveal people are not sure whether buying electric vehicles helps the environment. A strategy designer from the car company developed this challenge statement: 'How might we make electric car buyers feel confident they are having a positive impact on the environment by choosing our vehicles?'Which business goal is aligned with this challenge statement?

Increase positive environmental impact brand awareness

Increase online engagement with the company marketing site

Increase overall electric vehicle sales by 20% annually

A strategy designer is working with a product team to reach more diverse audiences.How should the designer make a case for ensuring all future releases meet accessibility standards7

Focus rationale on how refactoring later is more expensive.

Evaluate competitors' accessibility standards.

Focus rationale on how refactoring later is more expensive.

Plot accessibility standards against impact and difficulty.

Cloud Kicks' primary business goal for its new customer acquisition program is to increase diversity.Which inclusive design tactic should help the company solve problems for the broadest possible audience?

Solve for one, extend to many through a persona spectrum.

Use Jobs to Be Done to increase empathy with the audience.

Hold focus groups with traditionally underrepresented participants.

A design team presents their vision for a new product, and their executive team has some fundamental questions about how the product strategy will drive business outcomes.What should the strategy designer do to address these concerns?

Provide a breakdown of the strategy, linking features with consumer benefits and outcomes.

Collect feedback and use it to define constraints for a new co-creation activity with stakeholders.

Share stories from research that show the design team understands the customers' needs.

Provide a breakdown of the strategy, linking features with consumer benefits and outcomes.

At a project kickoff, a stakeholder shared the hypothesis that the price point was the reason their product was failing in the market. But when the design team conducted qualitative research, they learned that customers wanted an entirely different type of product.How should the design team present this information knowing they would challenge a stakeholder's hypothesis?

In an insights workshop with plenty of time for group discussion

In a walking deck with video clips from research sessions

In a 'How Might We' statement to encourage new ideas

In an insights workshop with plenty of time for group discussion

A fitness company is starting a service that combines data from connected weights with virtual coaching. The company is about to start a new innovation sprint with the following challenge statement: 'How might we empower people who are new to fitness to increase their strength?'Which metrics should be used to measure the success of the initiative7

Increase in new user activity and connected weight utilization

New user activations and connected weight sales

Increase in user referrals and net promoter score (NPS) rating

Increase in new user activity and connected weight utilization

Cloud Kicks (CK) is creating a high-priority loyalty program as part of a larger engagement strategy for the company. Several top leaders want to remain involved but don't have much time to invest.What should CK's strategy designer do to keep these leaders informed and invested, avoiding project disruption due to a lack of alignment?

Create a communication plan based on leaders' interest, influence, and level of support for the work.

Create three moments that matter, where top leaders will be invited to provide feedback.

Create a communication plan based on leaders' interest, influence, and level of support for the work.

Create individual plans for working with top leaders based on their preferred cadence and type of involvement.

Cloud Kicks (CK) set a goal to improve the sustainability of its business in the coming year. A strategy designer on CK's team knows the importance of pushing for environmental impact in their latest designs.What should they do to prepare to measure progress toward this goal?

Create a journey map that extends into pre-purchase and post-use disposal to uncover unseen impacts of the product's lifecycle.

Schedule a workshop with key product stakeholders to brainstorm 'how might this new product be more sustainable

Only interview customers who value environmentalism to uncover needs from CK's desired customer base of ethical consumers.

Salesforce Certified Strategy Designer Practice Test 1

Question 1 / 40

The design team at Cloud Kicks has designed a desirable solution for customers that is viable to the company's business model. The strategy designer on the team now needs to determine the feasibility of the solution.

Which three main areas should be focused on to assess feasibility?

User desirability, company viability, and deployment stability

Distribution channels, capabilities, and potential partners

Business ROI, data analytics, and customer engagement

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Salesforce Certified Strategy Designer Practice Test 1

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