A strategy designer leading a UX team needs to articulate their team's purpose and value to the rest of the company. The designer decides to create vision statements using a collaborative, research-backed process to increase team members' understanding and alignment of UX efforts.What should be the steps taken to achieve this goal?

Hypothesize, Empathize, Optimize

Cloud Kicks has identified the following challenge statement regarding an opportunity for customer service transformation: How might we improve our automated online chat experience to be a preferred channel for our customers to seek information and self-service toots?Which metric should define a successful transformation outcome?

Decreased length of support calls

A project team led by a strategy designer has just facilitated 3 weeks of user research.What should thev do to identify kev insights?

As a team, spend time affinity mapping, spotting patterns, and surfacing surprises.

Plot insights on a 2x2 diagram of effort and impact, and align with stakeholders.

Ask each team member to create insights based on their expertise and support with collected quotes.

As a team, spend time affinity mapping, spotting patterns, and surfacing surprises.

A Sale5force Architect is asked to engage and help facilitate a journey mapping workshop with a strategy designer. The architect is unsure how it will help in the creation of deliverables they are required to produce.What value should the architect get by engaging in this workshop?

A journey mapping exercise will provide ail of their technical requirements.

A journey map allows for the creation of a solution architecture diagram.

A journey map will allow the developers to start building.

A journey mapping exercise will provide ail of their technical requirements.

Cloud Kicks (CK) has gone through a comprehensive redesign of its internal sales process to better embed it into the capabilities of Sales Cloud. CK's executive stakeholders are concerned there will be limited adoption by the sales team, as Sales Cloud is too new to them and their processes were mostly based on guided documents within Excel.Which approach should the strategy designer recommend to aid the sales team in onboarding to Sales Cloud?

Use In-App Guidance and invest in change management.

Sync an Excel file with Salesforce Connect.

Use In-App Guidance and invest in change management.

Customize Sales Cloud to mimic existing sales process.

Cloud Kicks (CK) wants to prototype and test the value proposition for a potential new business venture.When gathering customer feedback on the prototype, which question should CK seek answers to when determining if the business model is viable?

What are customers willing to pay?

Would customers recommend this to a friend?

How would customers improve the experience?

What are customers willing to pay?

Cloud Kicks' existing customers are loyal, but the company believes its total addressable market is larger.What should their strategy designer explore to increase market share?

Reinvesting in existing products

Cloud Kicks (CK) notices a significant customer churn due to a disconnect between product features and user needs.Which course of action should CK's strategy designer propose to improve the situation'?

Facilitate a co-creation workshop to help generate ideas grounded in research insights.

Request product owners to envision future state and provide better requirements.

Clarify requirements and enable quality assurance teams with better acceptance criteria.

Facilitate a co-creation workshop to help generate ideas grounded in research insights.

The design team at Cloud Kicks used qualitative research to uncover an opportunity to create a new line of sustainable footwear.What should the strategy designer do to build a shared understanding and agreement among business leaders to move forward with this new initiative7

Share customer needs and tie them to business goals.

Select the most senior stakeholder's goal as a path forward.

Share customer needs and tie them to business goals.

Complete a competitive analysis collaboratively in a workshop.

At a project kickoff, the strategy designer wants to get ideas from all stakeholders to use as hypotheses. The designer runs a sketching activity with the multi-disciplinary group, asking everyone to sketch. They give everyone fat markers and sticky notes, and set a timer for 5 minutes of sketching.What is the reason why marker choice is important?

They enable stakeholders to focus on generating ideas rather than detailing UI.

They anonymize the sketches so that stakeholders cannot judge others' drawing abilities.

They ensure stakeholders can fit detailed sketches on a sticky note in the allotted time.

They enable stakeholders to focus on generating ideas rather than detailing UI.

The design team is working on a high-fidelity prototype to create a more enjoyable user experience. The development team is busy and focused on the build, so the design team wants to engage them efficiently.What is a key reason why they would engage the developer team?

To validate technical limitations

Cloud Kicks feels confident about its vision for a new loyalty program and has received approval from leadership to begin development.What is needed from the strategy designer to inform a roadmap from MVP to mature offering?

Instrumentation and POC prototypes

Effort sizing and user story points

Cloud Kicks (CK) is committed to making its new Commerce Cloud accessible to everyone.Which consideration should CK make when delivering this solution?

Accessibility needs to be integrated throughout the entire project lifecycle.

Integrated accessibility evaluation methodologies are not helpful in this context.

Adequate accessibility measures make usability testing redundant.

Cloud Kicks (CK) designs innovative footwear for site athletes. Manufacturing the footwear is possible but expensive.What should CK focus testing efforts on to determine whether to produce at scale?

Desirability, viability, and feasibility

Novelty, privacy, and potential to go viral

Competitive advantage, impact, and own ability

Desirability, viability, and feasibility

Cloud Kicks' design team learns of the desire for sustainable materials while co-creating personalization concepts with their West Coast influencers. Which method should the team use improve feasibility of this concept direction?

Review and align with company V2MOM

A strategy designer is presenting their new service vision to an executive audienceWhat should the designer include in the executive summary to meet the audience needs?

A plan description including who needs to act and what they need to do

A detailed report of the data that informed the new vision

The different options explored in the process of designing this vision

The strategy designer at Cloud Kicks is using a How Might We statement to frame their design challenge.What should they do to test their statement to ensure it successfully guides their design process?

Use rapid ideation with project team

Test the statement with end users.

A strategy designer is seeing signals of success with a new product that is driving brand loyalty and decreasing consumers' environmental impact. How should a business case be built for continuing sustainable innovation through a view of a full product lifecycle?

Extend customer journey maps to pre and post purchase.

Purchase carbon offsets for energy used in manufacturing.

Source cheaper, locally-grown raw materials.

Extend customer journey maps to pre and post purchase.

Cloud Kicks' (CK) stakeholders have some concerns about a newly created CX vision because they struggle with imagining how it will impact CK's current product.What should a strategy designer do to alleviate the stakeholders' concerns?

Prototype an aspect of the vision that in interact with the current product and share insights with stakeholders.

Organize a brainstorming session toto provide stakeholders with a chance to reassess the vision.

Share associated Objectives & Key with stakeholders to put the vision in a business context.

A consumer healthcare startup wants to collect data on patients' symptoms over time, and plans to research how to monetize this data.How should a strategy designer counsel leadership in consideration of ethical implications for both the company and its patients?

Facilitate a Consequence Scanning workshop before proceeding with any further investment.

Perform user research with patients to understand their level of comfort of data being shared for monetization.

Facilitate a Consequence Scanning workshop before proceeding with any further investment.

Research similar healthcare organizations about how they are monetizing patient data

The strategy designers at Cloud Kicks are leading a large number of projects initiated by various stakeholders. They implement an Impact & Effort matrix to help them prioritize their work.What is the purpose of an Impact & Effort matrix?

To prioritize projects based on key goals outlined in project framing

To compare products based on predefined criteria to enable stakeholder discussion

To prioritize projects based on key goals outlined in project framing

To classify projects according to their level of urgency.

The design team at Cloud Kicks is in the early stages of exploring an idea for a wearable device to track customers activity during workouts.They employ footwear designers and manufacturing experts, but they lack an engineer experienced in consumer hardware,What should the strategy designer do to determine whether or not to pursue this product idea?

Conduct an expert interview in consumer device engineering.

Perform secondary research on common hardware issues.

Hire an engineer with experience in consumer devices.

Conduct an expert interview in consumer device engineering.

A strategy designer is working with a group of developers who have yet to buy into the team design process.What should the strategy designer to do to engage them more?

Facilitate a workshop on ideating and sketching with the core team members.

Conduct interviews with developers to gather insights on process approaches.

Invite the developers to lead the conversation for synthesis and persona development.

Facilitate a workshop on ideating and sketching with the core team members.

Cloud Kicks (CK) has developed a successful commerce solution for its customers in the health space o creation of an artificial intelligence (AI)-based recommendation engine. There are privacy concerns.What should a strategy designer suggest that would provide a focus on AI concerns?

Publish a publicly accessible set of ethical principles and guides

Create a focus group among internal stakeholders to advocate consideration of bias.

Evaluate multiple AI vendors with commerce solutions that must be ethical.

A startup company that develops machine learning tools that track the performance of carbon dioxide and wants enforce perception validity of its data. The company starts by developing aneed statement and a challenge statement.What is the communality between the two statements?

Both are solution free statements

Both are tactics intended to solve problem

Both explain the scope of possible solution.

. Leadership at Cloud Kicks just approved a vision for a new digital commerce and service strategy. They ask the Strategy Designer to create a roadmap to help them understand the rollout process and implications.What should be one of the initial steps to take when creating a program roadmap?

Start with a phased approach, then address foundational items early.

Develop a RACI diagram among internal stakeholders only.

Create a release plan matching calendar-based milestones

A strategy designer at Cloud Kicks leads a development team whose stakeholders are notorious for misunderstanding and undervaluing research-driven UX design.Which approach should the designer propose to increase the desire for research-driven decisions?

Align UX research goals with stakeholders' goals

Create high-fidelity prototypes to gain design buy-in.

Strictly align to stakeholders' business requirements.

Align UX research goals with stakeholders' goals

A cross disciplinary team is starting a new design initiative for Cloud Kicks, and the strategy designer is loading the effort.What is one way to increase the team's psychological safety to encourage productive collaboration?

Ask everyone to share a personal experience.

Ask everyone their expected level of project involvement.

Ask everyone to introduce themselves via title and greatest success

Cloud Kicks (CK) has a large number of customer support requests. CX as identified a need for updated documentation as part of a new customer service design, making self-service available within the experienceWhat should be used to measure ongoing success?

Decreased number of customer cases

Increased number of Knowledge articles

Decreased bounce rate on document on pages

Cloud Kick's sales representatives are complaining about lack of flexibility when they need to create complex quotes and configure product solutionsWhat should the Strategy Designer recommend to streamline their sales cycle?

Create a custom sales cycle that maps exactly to their needs

Suggest to simplify the complex sales cycle to make it fit the standard setup

Salesforce Certified Strategy Designer Practice Test 2

Question 1 / 40

Cloud Kicks asks to see a roadmap denoting how the design team will turn their product vision into reality.

What should the team do when developing their roadmap?

Focus on features, including detailed outputs associated with each one.

Ensure stakeholders stay connected and aligned during roadmap development

Set expectations that once the roadmap is approved It will not be modified.

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