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Cloud Kicks' primary business goal for its new customer acquisition program is to increase diversity.

Which inclusive design tactic should help the company solve problems for the broadest possible audience?

A.
Solve for one, extend to many through a persona spectrum.
A.
Solve for one, extend to many through a persona spectrum.
Answers
B.
Use Jobs to Be Done to increase empathy with the audience.
B.
Use Jobs to Be Done to increase empathy with the audience.
Answers
C.
Hold focus groups with traditionally underrepresented participants.
C.
Hold focus groups with traditionally underrepresented participants.
Answers
Suggested answer: A

Explanation:

Solving for one, extending to many through a persona spectrum is an inclusive design tactic that helps solve problems for the broadest possible audience. It involves creating personas that represent different levels of ability, context, and preference, and designing solutions that meet the needs of the most extreme cases, which can benefit everyone else as well.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/solve-for-one-extend-to-many-through-a-persona-spectrum

A design team presents their vision for a new product, and their executive team has some fundamental questions about how the product strategy will drive business outcomes.

What should the strategy designer do to address these concerns?

A.
Collect feedback and use it to define constraints for a new co-creation activity with stakeholders.
A.
Collect feedback and use it to define constraints for a new co-creation activity with stakeholders.
Answers
B.
Share stories from research that show the design team understands the customers' needs.
B.
Share stories from research that show the design team understands the customers' needs.
Answers
C.
Provide a breakdown of the strategy, linking features with consumer benefits and outcomes.
C.
Provide a breakdown of the strategy, linking features with consumer benefits and outcomes.
Answers
Suggested answer: C

Explanation:

The design team should provide a breakdown of the strategy, linking features with consumer benefits and outcomes, to address the concerns of the executive team. This helps communicate the value proposition and rationale of the product vision, and how it aligns with the business goals and objectives.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/communicate-the-product-vision

Cloud Kicks would like to use a business model canvas to evaluate the desirability, viability, and feasibility of a new service and identify a business model that will justify pursuing the idea.

Which part of the business model canvas represents desirability?

A.
Key activities
A.
Key activities
Answers
B.
Value proposition
B.
Value proposition
Answers
C.
Customer segments
C.
Customer segments
Answers
Suggested answer: B

Explanation:

The value proposition is the part of the business model canvas that represents desirability. It describes the value that the product or service offers to the customer segments, and how it solves their problems or satisfies their needs.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a-business-model-canvas

A design team is following the design thinking process to create a vision for their new loyalty program. While design thinking is an iterative process, there are phases that follow a general order.

Which phase encompasses creating Jobs To Be Done?

A.
Prototype
A.
Prototype
Answers
B.
Define
B.
Define
Answers
C.
Deploy
C.
Deploy
Answers
Suggested answer: B

Explanation:

Creating Jobs To Be Done is part of the define phase of the design thinking process. This phase involves synthesizing the insights from the empathize phase and framing the problem statement in a human-centered way. Jobs To Be Done are statements that describe what customers are trying to achieve or accomplish through a product or service.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-jobs-to-be-done

Cloud Kicks (CK) understands that all members of its cross-functional remote team can contribute to the design of a product through collaborative activities.

Which tools should CK use while conducting the next synchronous journey mapping session?

A.
Design creation tools
A.
Design creation tools
Answers
B.
Whiteboarding tools
B.
Whiteboarding tools
Answers
C.
Presentation tools
C.
Presentation tools
Answers
Suggested answer: B

Explanation:

Whiteboarding tools are tools that enable collaborative drawing, brainstorming, and mapping on a virtual board. They are useful for conducting synchronous journey mapping sessions with remote teams, as they allow everyone to participate and contribute in real time.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-a-journey-mapping-session

At a project kickoff, a stakeholder shared the hypothesis that the price point was the reason their product was failing in the market. But when the design team conducted qualitative research, they learned that customers wanted an entirely different type of product.

How should the design team present this information knowing they would challenge a stakeholder's hypothesis?

A.
In a walking deck with video clips from research sessions
A.
In a walking deck with video clips from research sessions
Answers
B.
In a 'How Might We' statement to encourage new ideas
B.
In a 'How Might We' statement to encourage new ideas
Answers
C.
In an insights workshop with plenty of time for group discussion
C.
In an insights workshop with plenty of time for group discussion
Answers
Suggested answer: C

Explanation:

The design team should present the information that challenges a stakeholder's hypothesis in an insights workshop with plenty of time for group discussion. This helps create a safe and collaborative space where the stakeholder can ask questions, share feedback, and understand the research findings and implications.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/present-insights-to-stakeholders

A fitness company is starting a service that combines data from connected weights with virtual coaching. The company is about to start a new innovation sprint with the following challenge statement: 'How might we empower people who are new to fitness to increase their strength?'

Which metrics should be used to measure the success of the initiative7

A.
New user activations and connected weight sales
A.
New user activations and connected weight sales
Answers
B.
Increase in user referrals and net promoter score (NPS) rating
B.
Increase in user referrals and net promoter score (NPS) rating
Answers
C.
Increase in new user activity and connected weight utilization
C.
Increase in new user activity and connected weight utilization
Answers
Suggested answer: C

Explanation:

The metrics that should be used to measure the success of the initiative are increase in new user activity and connected weight utilization. These metrics are aligned with the challenge statement of empowering people who are new to fitness to increase their strength, as they indicate engagement and retention of the target audience.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/measure-the-success-of-the-initiative

A newly formed design team at Cloud Kicks is concerned their work will suffer if they are not better aligned.

Which tool should a strategy designer recommend for the team to begin alignment7

A.
Brainstorm
A.
Brainstorm
Answers
B.
Team agreement
B.
Team agreement
Answers
C.
Consequence Scanning workshop
C.
Consequence Scanning workshop
Answers
Suggested answer: B

Explanation:

A team agreement is a tool that a strategy designer can recommend for the team to begin alignment. It is a document that defines the team's purpose, values, norms, roles, and expectations. It helps create a shared understanding and commitment among team members and foster a positive and productive team culture.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a-team-agreement

Cloud Kicks (CK) is creating a high-priority loyalty program as part of a larger engagement strategy for the company. Several top leaders want to remain involved but don't have much time to invest.

What should CK's strategy designer do to keep these leaders informed and invested, avoiding project disruption due to a lack of alignment?

A.
Create three moments that matter, where top leaders will be invited to provide feedback.
A.
Create three moments that matter, where top leaders will be invited to provide feedback.
Answers
B.
Create a communication plan based on leaders' interest, influence, and level of support for the work.
B.
Create a communication plan based on leaders' interest, influence, and level of support for the work.
Answers
C.
Create individual plans for working with top leaders based on their preferred cadence and type of involvement.
C.
Create individual plans for working with top leaders based on their preferred cadence and type of involvement.
Answers
Suggested answer: B

Explanation:

The strategy designer should create a communication plan based on leaders' interest, influence, and level of support for the work, to keep them informed and invested, avoiding project disruption due to a lack of alignment. This helps tailor the communication frequency, format, and content to the needs and preferences of each leader, and ensure they are engaged and aligned throughout the project.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a-communication-plan

Cloud Kicks (CK) set a goal to improve the sustainability of its business in the coming year. A strategy designer on CK's team knows the importance of pushing for environmental impact in their latest designs.

What should they do to prepare to measure progress toward this goal?

A.
Create a journey map that extends into pre-purchase and post-use disposal to uncover unseen impacts of the product's lifecycle.
A.
Create a journey map that extends into pre-purchase and post-use disposal to uncover unseen impacts of the product's lifecycle.
Answers
B.
Schedule a workshop with key product stakeholders to brainstorm 'how might this new product be more sustainable
B.
Schedule a workshop with key product stakeholders to brainstorm 'how might this new product be more sustainable
Answers
C.
Only interview customers who value environmentalism to uncover needs from CK's desired customer base of ethical consumers.
C.
Only interview customers who value environmentalism to uncover needs from CK's desired customer base of ethical consumers.
Answers
Suggested answer: A

Explanation:

The strategy designer should create a journey map that extends into pre-purchase and post-use disposal to uncover unseen impacts of the product's lifecycle, to prepare to measure progress toward the goal of improving the sustainability of the business. This helps identify the environmental touchpoints and opportunities for improvement across the entire customer journey, not just during the use phase.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-a-journey-mapping-session

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