Salesforce Certified User Experience Designer Practice Test - Questions Answers, Page 8

When interviewing or surveying users, the UX designer should be aware of the following response biases that can affect the accuracy of the data collected:

Social desirability bias: This is the tendency of respondents to answer questions in a way that they think will make them look good or conform to social norms and expectations. For example, when asked about their purchasing habits, respondents may underreport their spending on luxury items or impulse buys, or overreport their spending on charitable causes or environmentally friendly products.Social desirability bias can be reduced by ensuring anonymity and confidentiality, using indirect or less sensitive questions, or using implicit measures12.

Recency bias: This is the tendency of respondents to recall and emphasize the most recent events or experiences, rather than the ones that occurred earlier or more frequently. For example, when asked about their purchasing habits, respondents may base their answers on their last purchase or the last month, rather than their average or typical behavior over a longer period of time.Recency bias can be reduced by using specific and clear time frames, using multiple sources of data, or using longitudinal methods34.

: [What Is Response Bias? | Definition & Examples]

: [Types of User Research Bias and How to Avoid It in Your UX Design]

: [Social Desirability Bias: Definition, Examples, and Solutions]

: [Recency Bias: Definition, Examples, and Solutions]

: [Recency Bias in User Research]

: [Social Desirability Bias in Survey Research]

The SLDS Validator extension for VS Code is a tool that simplifies working with the Salesforce Lightning Design System (SLDS) in Aura and Lightning components. It provides code completion, syntax highlighting, and validation with recommended tokens and utility classes. It also scans the markup and validates it against a database of guidelines, tips, and best practices extracted from the SLDS documentation.It offers suggestions on how to improve the code and avoid conflicts with SLDS12.Reference:SLDS Validator - Visual Studio Marketplace,SLDS Validator for VS Code - Lightning Design System

Diversity, inclusion, and equality in design are values that can lead to positive business outcomes, such as less employee turnover, greater market share, and economic growth. These values can help create a more inclusive and innovative workplace, where employees feel valued, respected, and engaged, and where customers feel understood, represented, and satisfied. Some of the benefits of these values are:

Less employee turnover: Diversity, inclusion, and equality in design can reduce employee turnover by fostering a culture of belonging, trust, and collaboration, where employees can thrive and grow.According to a Salesforce report1, employees who feel a sense of belonging at work are 5.3 times more likely to feel empowered to perform their best work, and employees who feel their voice is heard at work are 4.6 times more likely to feel empowered to perform their best work. Moreover, employees who feel valued and included are more likely to stay loyal to their employer, reducing the costs and risks of hiring and training new staff.

Greater market share: Diversity, inclusion, and equality in design can increase market share by expanding the customer base, enhancing the customer experience, and improving the brand reputation.According to a McKinsey report2, companies in the top quartile for ethnic and cultural diversity on executive teams were 36% more likely to experience above-average profitability than companies in the fourth quartile. Moreover, companies that design products and services that meet the needs and preferences of diverse customers can gain a competitive edge and increase customer loyalty and retention.

Economic growth: Diversity, inclusion, and equality in design can contribute to economic growth by boosting productivity, innovation, and social impact.According to a World Bank report3, increasing women's labor force participation and earnings could add $172 trillion to global wealth. Moreover, companies that leverage the diverse perspectives and experiences of their employees can generate more creative and effective solutions, and companies that support social causes and environmental sustainability can create positive change and attract more customers and investors.

[Our 2023 Annual Equality Update: Where We Are and Where We're Going - Salesforce]1

[Diversity wins: How inclusion matters | McKinsey]2

[Women, Business and the Law 2020 | World Bank]3

The UI configuration that should be used to further individualize each featured topic is toselect and upload images that represent each featured topic. This option allows the UX Designer to customize the appearance of the Featured Topic component and make it more visually appealing and engaging for the users. The images can help to convey the meaning and relevance of each topic and attract the users' attention. The images can also create a consistent and branded look for the Experience Cloud site.

: Featured Topic Component

: Customize the Featured Topic Component

This allows users to easily distinguish between different topics and quickly scan for relevant topics. Salesforce documentation on the Featured Topics component states that ''You can add a description for each featured topic, which appears in the user interface below the topic label'' [1].

[1]https://help.salesforce.com/articleView?id=knowledge_articles_sites_featured_topic.htm&type=5

The SLDS utility that provides the most flexible system to meet the requirements of designing a responsive page isGrid. Grid is a utility that allows you to create a layout using a series of rows and columns that house your content. Grid uses a 12-column structure that can be adjusted based on breakpoints, which are predefined screen sizes that trigger a change in the layout. Grid also supports nesting, alignment, ordering, and offsetting of the columns.By using Grid, you can create a responsive page that can adapt to different screen resolutions and devices12Reference: [Grid - Lightning Design System], [Mastering Salesforce Lightning Design System Grids and Lightning Layouts]

https://www.lightningdesignsystem.com/utilities/grid/

https://developer.salesforce.com/blogs/developer-relations/2017/04/mastering-salesforce-lightning-design-system-grids-lightning-layouts

The best option for guiding sales users through a new process using floating or docked prompts is to use the Walkthrough App from AppExchange. This app allows admins to create and manage in-app guidance walkthroughs using clicks, not code. Walkthroughs are interactive tutorials that guide users through a series of steps on a Lightning page. Users can see the prompts, click the action buttons, and follow the instructions to complete the process. Admins can also track the engagement and completion of the walkthroughs using reports and dashboards.The Walkthrough App is compatible with the standard in-app guidance feature, and does not require a subscription to myTrailhead1.

The other options are not suitable for this scenario because:

In-App Guidance Prompts using myTrailhead: This option requires a subscription to myTrailhead, which is a customizable learning platform that allows admins to create their own content and branding. In-app guidance prompts are one of the features of myTrailhead, but they are not the same as walkthroughs. Prompts are single-step messages that appear on a Lightning page, while walkthroughs are multi-step tutorials that guide users through a process.Prompts can be used to provide tips, announcements, or links, but they cannot show users how to perform a task234.

Custom build using Salesforce Flow: This option requires coding and development skills, which may not be available or feasible for the admin team. Salesforce Flow is a tool that allows admins to automate processes and tasks using clicks or code. Flows can be triggered by various events, such as buttons, actions, schedules, or record changes. Flows can also display screens to users, which can contain fields, text, images, or components. However, screens are not the same as prompts or walkthroughs. Screens are part of a flow logic, and they require user input to proceed to the next step.Screens cannot be customized to appear as floating or docked prompts, and they cannot guide users through a Lightning page56.

Basic In-App Guidance Prompts: This option does not require a subscription to myTrailhead, but it also does not provide the functionality of walkthroughs. Basic in-app guidance prompts are the same as the ones mentioned in the first option, but without the customization and branding of myTrailhead. Basic prompts can be created and managed using clicks, not code, and they can be filtered by profiles and permissions.However, basic prompts are still single-step messages that appear on a Lightning page, and they cannot show users how to perform a task23.

: [In-App Guidance Walkthroughs: Getting Started for Sales Users]

: [In-App Guidance Dashboard: Walkthrough Engagement]

: [In-App Guidance in Lightning Experience]

: [Salesforce Flow | Salesforce Developer Center]

: [Salesforce Flow Workflow Automation Tools - Salesforce.com]

: [The Complete Guide to Salesforce Flow | Salesforce Ben]

: [Trailhead | The fun way to learn]

: [Editions & Pricing - myTrailhead- Salesforce]

: [Salesforce introduces myTrailhead, a personal learning platform ...]

: [Trailhead | The fun way to learn Salesforce]

: [Getting Started with myTrailhead - Salesforce]

An interactive prototype is a simulation of the final product that allows users to interact with it and test its functionality and usability. An interactive prototype can be created using tools such as Figma or Invision, and can be shared with stakeholders and users for feedback and validation. An interactive prototype can have several benefits for a UX designer, especially when planning to roll out a refreshed version of a mobile app with some new functionality for customers.Two of these benefits are12:

To avoid added long-term cost from oversight-driven rework. An interactive prototype can help the UX designer to identify and fix any errors, bugs, or gaps in the design before the development stage. This can save time and money that would otherwise be spent on reworking the product after it is developed. An interactive prototype can also help the UX designer to ensure that the new functionality is aligned with the customer needs and expectations, and that it does not compromise the existing functionality or performance of the app.

To enable iterative feedback from the users. An interactive prototype can provide a realistic and engaging user experience, and allow the users to explore the app and provide their opinions and suggestions. The UX designer can use the user feedback to iterate and improve the design, and to validate the assumptions and hypotheses. An interactive prototype can also help the UX designer to measure the user satisfaction and loyalty, and to test the app's usability and accessibility.

The following two reasons are not valid for using an interactive prototype in this situation:

To increase the speed of design compared to paper prototyping. An interactive prototype is not necessarily faster than a paper prototype, as it requires more time and effort to create and refine. A paper prototype is a low-fidelity prototype that uses sketches or drawings to represent the app's layout and functionality.A paper prototype can be useful for generating and testing ideas quickly and cheaply, and for involving the users in the co-design process3.

To eliminate the need for journey mapping during discovery. An interactive prototype is not a substitute for journey mapping, but a complement. Journey mapping is a UX research method that visualizes the user's journey across the app, and identifies the touchpoints, actions, emotions, and pain points. Journey mapping can help the UX designer to understand the user's context, goals, and needs, and to discover the opportunities for improvement.An interactive prototype can help the UX designer to test and validate the journey map, and to communicate the design vision to the stakeholders and users4.Reference:Interactive Prototypes Without Coding - Studio by UXPin,What is Interactive Prototypes? --- updated 2023 | IxDF,Paper Prototyping as a Usability Testing Technique,Journey Mapping 101 | Nielsen Norman Group

Cloud Kicks (CK) can use the following three solutions to leverage the Salesforce Lightning Design System (SLDS) in its custom applications, without migrating to Lightning Experience:

Lightning Stylesheets for Visualforce: This solution allows CK to apply the SLDS styles to its existing Visualforce pages, without having to rewrite the markup or use a static resource.By adding the attributelightningStylesheets='true'to thetag, CK can automatically transform the standard Visualforce components into their SLDS equivalents, and give the pages a consistent Lightning Experience look and feel12.

Standard Design Tokens: This solution allows CK to use the SLDS design tokens, which are predefined variables that store the visual design attributes of the SLDS, such as colors, fonts, sizes, and spacing. By using the design tokens, CK can ensure that its custom applications follow the SLDS guidelines and remain consistent with the Lightning Experience theme.CK can access the design tokens through the Lightning Design System Scoping tool, or by downloading them as a static resource3.

Heroku: This solution allows CK to build and deploy its custom applications on Heroku, a cloud platform that supports various languages and frameworks, such as Node.js, Java, or PHP. By using Heroku, CK can leverage the SLDS resources, such as the base components, the tokens, and the design patterns, to create web applications that have a consistent Lightning Experience look and feel. CK can also use the Lightning Out feature to embed Lightning components into its Heroku applications, and use the Lightning Web Components framework to create reusable UI elements .

[Lightning Stylesheets for Visualforce | Salesforce Trailhead]1

[Lightning Stylesheets for Visualforce | Salesforce Developers]2

[Design Tokens | Lightning Design System]3

[Using Design Tokens | Lightning Aura Components Developer Guide | Salesforce Developers]

[Build Apps with Lightning Design System | Salesforce Trailhead]

[Lightning Web Components | Salesforce Developers]

The approach that is being followed by the UX Designer is theHuman-Centered Design. This is a creative design approach that focuses on understanding the end-user's needs, problems, and context, and then creating solutions that are desirable, feasible, and viable for them. The Human-Centered Design process typically involves four phases: empathize, define, ideate, and prototype.

: Human-Centered Design

: Empathize, Define, Ideate, Prototype