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Salesforce Certified Customer Data Platform Practice Test - Questions Answers
List of questions
Question 1
Which data model defines the complete set of experiences that customers go through when interacting with a company?
Party Data Model
Journey Data Model
Engagement Data Model
Case Data Model
Question 2
What are the two benefits of using Calculated Insights compared to Segmentation Criteria?
It creates reusable content
Performs complex queries across multiple objects.
Simple logic on row-based operations
Friendly drag & drop interface
Question 3
What are 2 options to stop a segment from publishing?
Disable
Skip
Unpublish
Delete
Question 4
Which data model type in Salesforce CDP defines interactions with party?
Sales Order
Transaction
Engagement
Individual
Question 5
What modeling format describe the Individual and Contact Point objects?
Jagged
Normalized
Compress
De-Normalized
Question 6
Which field in therecommended source schema is not editable?
Field Label
Field API Name
Header Label
Data Type
Question 7
How many Salesforce orgs can an administrator connect to Salesforce CDP?
1
2
10
No hard limit
Question 8
Which Salesforce CDP use case merges customer information from various systems to create a singleId, a single record for a customer?
Audience Segmentation
Consent Management
Data Unification
Identity Resolution
Question 9
What role in a company was Salesforce CDP designed for?
Developer
Marketer
Salesperson
Data Analyst
Question 10
Which Salesforce CDP use case drives acquisition of new customers based on first party data?
Universal Suppression across known channels
Loyalty Segmentation
Prospective Look-a-Likes with paid media
Post-purchase
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