A company is using Segment IQ to compare mobile and desktop traffic.The metrics of interest to them are as follows:* Page Views/Visitors* Searches/Visitors* Carts/Visitors* Cart Additions/Visitors* Revenue/VisitorsThe differential score when comparing each metric with each segment is high at 0.9 or greater. What does this differential score indicate?

There is high statistical significance difference between these metrics and the 2 segments.

Mobile traffic is more valuable.

Desktop traffic is more valuable.

There is no statistical significance difference between these metrics and the 2 segments.

One of the records in the data sources files does not have the same number of columns as the header record. What will be the outcome of this file upload?

The file is not processed due to column mismatch.

The file is partially processed only for the existing records.

The file is partially processed only for the existing columns.

The file is not processed due to row mismatch.

What are three uses of Processing Rules? (Choose three.)

Clean up misspelled site sections

Populate campaign with a query string parameter

Copy an eVar into a prop to see pathing

Clean up misspelled site sections

Populate campaign with a query string parameter

Copy an eVar into a prop to see pathing

Add classification rules for props and eVars

Read eVar values from the product string

A product was viewed on two different pages and was added to the cart from one of the pages. Below are the product syntax used for each page.Page 1:s.products = ';prod123;1;100;;evar2=merch_category1';Page 2:s.products = ';prod123;1;100;;evar2=merch_category2';If the product was checked out and purchased for $100, how might revenue be attributed to eVar2 if merchandising is enabled? (Choose two.)

$100 against merch.category1 and $100 against merch_category2 for linear allocation

$100 against merch_category2 for most recent allocation

$100 against merch.category1 and $100 against merch_category2 for linear allocation

$100 against merch.category1 for original allocation

$200 against merch_category2 for most recent allocation

$200 against merch.category1 for original allocation

$100 against merch_category2 for most recent allocation

An Architect advises a site developer to embed the Adobe Launch script in the <head> and to place the data layer before the closing </body> tag of a web page.During testing, an Adobe Analytics page view call fires successfully. Several Adobe variables are not defined in the call. The embedded Launch script and the data layer are implemented correctly per the Architect's specifications.What should the Architect do to resolve the issue?

Move the data layer to before the Adobe Launch script in the <head>.

Move the data layer just before the </body> tag.

Move the data layer to after the Adobe Launch script in the <head>.

Move the data layer just before the <body> tag

While auditing the Adobe Analytics implementation, an Architect finds that the hourly unique visitor report is 3 hours behind.What is causing this issue?

Increased unique variable values

Increased number of users running repots

New variables enabled for report suite

While auditing an Adobe Analytics implementation, an Architect discovers that reports built using the Marketing Channel dimension show a large proportion of 'None'' visits.Which two steps should be taken to diagnose the problem? (Choose two.)

Review Marketing Channel Processing Rules

Check that Internal URL Filters are configured correctly

Break down 'None1' Marketing Channel by Tracking Code

Review Marketing Channel Processing Rules

Review Marketing Channel Data Feeds

Check that Internal URL Filters are configured correctly

Review Marketing Channel Data Connector settings

A company wants to market to more visitors via email, SMS, and print mail. They obtain contact details from visitors through their website account registration form. Their immediate business goal is to increase website account registrations.The Architect adds the following dimensions and metrics to the Measurement Plan:eVar for Visitor Login StatuseVar for Form NameEvent for Form StartsEvent for Forms Submitted With ErrorsEvent for Forms Submitted SuccessfullyWhich two calculated metrics should the Architect add to the Measurement Plan? (Choose two.)

Registration Form Completion Rate

Unregistered Visitor Registration Form Start Rate

Registration Form Completion Rate

Registered Visitor Transaction Rate

Registered Visitor Form Start Rate

Unregistered Visitor Registration Form Start Rate

During a website audit, an Architect finds that the checkout pages on the site have been redesigned to include a tag management system that deploys Adobe Analytics.The rest of the site has Adobe Analytics hard-coded onto the site. Both implementations use the same AppMeasurement version and are on the same domain.How will this approach affect the reporting?

There will be inconsistencies in the data due to challenging upkeep.

eVars will not persist as a user moves to the checkout section.

As visitors move to checkout, they will be tracked as a different visitor.

Checkout will be considered a landing page.

There will be inconsistencies in the data due to challenging upkeep.

A new business requirement is submitted to start capturing the shipping cost of each order. After updating the product string on the confirmation page to collect the shipping cost in event1 00, no results show up for this event in Adobe Analytics.s.products = ';car stereo;1;820;event100:123=23Which code change should be made?

s.products = ';car stereo;1 ;820;;event100=23'

s.products = ';:car stereo;1 ;820;eventl 00=23'

s.products = ';car stereo;1 ;820;;event100=23'

s.products = ';car stereo;! ;820:event100=23'

s.products = ';car stereo;!;820;eventl00=23'

A retail company is tracking the following:* An event for clicks on navigation* An eVar for navigation items clicked on* A conversion syntax merchandising eVar tracking navigation as a product finding method (PFM)The company is in the beginning stages of a site redesign and wants to optimize their navigation system.Before they can optimize, the company needs to benchmark how effectively their current navigation system brings visitors deeper into the site to find products.Which metric should the Architect use?

Navigation usage rate per visit (Navigation clicks * visits)

(Units) -r (orders where Navigation is the PFM)

Navigation click-through rate (Navigation clicks * page views)

Navigation usage rate per visit (Navigation clicks * visits)

(Product Views with Navigation as the PFM) * (Navigation clicks)

For internal search terms, a company wants to give credit to the original keyword used to find a product. On the first visit, a customer searches for 'Mobile' and views the Nebulous Pro.During the second visit, the customer refines this search to '5G Mobile' and views the Nebulous Pro again. The customer then purchases the Nebulous Pro for S200 on the third visit. The company wants 'Mobile' to receive credit.Which configurations should the Architect apply?

Configure an eVar as a Merchandising Variable with Original Value (First) allocation and set the expiration to the purchase event.

Configure an eVar as Merchandising with Original Value (First) allocation and set the expiration to 3rd Visit.

Configure an event to capture the revenue and enable the participation and set the expiration of the visit to 90 days.

Configure an event as Merchandising event to capture the revenue and set the expiration of the visit to 30 days.

Configure an eVar as a Merchandising Variable with Original Value (First) allocation and set the expiration to the purchase event.

A company wants the Architect to design tracking for a new blog post sharing feature that the company will add to their existing blog pages. This feature allows the visitor to share blog posts to their own social accounts.The company wants the ability to report on:* The total number of times each blog post was shared from the site* The total number of shares to each social network* The social networks to which each blog post was sharedWhich three variables should the Architect use? (Choose three.)

eVar for 'Blog Share Social Network'

s.campaign = 'Organic Social Network'

eVar for 'Blog Share Social Network'

An automobile manufacturer recently integrated Adobe Audience Manager (AAM) with Adobe Analytics.The business wants to bring in multiple AAM segments inside analytics to associate other metrics with the AAM segments. Also, AAM needs analytics data to create first party traits.Which configuration should be used to enable a two-way integration?

A list variable and server-side forwarding enablement

A list prop variable and server-side forwarding enablement

The products variable and client-side forwarding enablement

A list variable and client-side forwarding enablement

A list variable and server-side forwarding enablement

A company has an email marketing tool that is used for both SMS and email.The tool generates the following campaign URLs:SMS link: www.website.com?cid=em:campaign_name-txt Email link: www.website.com?cid=em:campaign_nameHow should the Architect configure Marketing Channel Processing Rules to identify the SMS channel?

Query string parameter 'cid' ends with '-txt' and make sure it is above the email channel in the processing order

Query siring parameter 'cid' ends with '-txt' and make sure it is below the email channel in the processing order

Query string parameter 'cid starts with 'em:' and make sure it is above the email channel in the processing order

Query string parameter 'cid' ends with '-txt' and make sure it is above the email channel in the processing order

Query string parameter 'cid' starts with 'em:' and make sure it is below the email channel in the processing order

A Business Requirements Document states that a company wants to be able to report on their Facebook and Twitter activity separately in their Marketing Channel reports. Their tracking codes start with the strings 'socialjb' and 'sociaLtw' to identify their Facebook and Twitter traffic, respectively.Which rules should be configured to meet the Marketing Channel requirements?

Two Marketing Channel Processing Rules, one that identifies social media traffic and one to split the Facebook and Twitter traffic

Three Marketing Channel Processing Rules, one that identifies social media traffic, one that identifies Facebook traffic, and one that identifies Twitter traffic

One Marketing Channel Processing Rule set that identifies social media traffic and then splits this into 'Facebook' and Twitter'

Two Marketing Channel Processing Rules, one that identifies social media traffic and one to split the Facebook and Twitter traffic

Two Marketing Channel Processing Rule sets that individually identify the Facebook and Twitter traffic

An Architect needs to add a new enterprise user via the Adobe Admin console for enterprises. Which steps should the Architect take?

Input the user's email address, assign a product profile, and assign the user to a user group

Input the user's Adobe ID. assign a product, and assign the user to a user group

Input the user's email address, assign a product profile, and assign the user to a user group

Input the user's Adobe ID, assign a product, and assign the user to the default user group

Input the user's email address, assign a product profile, and assign a product to the profile

A company has a business requirement to capture the following information on the order confirmation page of an ecommerce site:1. Product Name (in eVar2)2. Product SKU3. Product Level Coupon Code (in eVarl)4. Product Level Discount (in eventl)A customer visits the site, searches for a smart phone, and purchases an Amaze Touch Pro for $700. The customer receives a discount of $70 by applying coupon code 'SUMMER10'. On the Order Confirmation page, the SKU appears in the data layer as 'atp29Which s.products syntax should be used?Which s.products syntax should be used?

';atp29;l ;700.00;eventl =70.00;eVar1 =SUMMER10|eVar2=Amaze Touch Pro';

';atp29;1 ;700.00;eVarl =SUMMER10|eVar2=Amaze Touch Pro;event1 =70.00';

';Amaze Touch Pro;! ;700.00;event1 =70.00;eVan =SUMMER10|eVar2=Amaze Touch Pro';

;atp29;700.00;eventl =70.00;eVar1 =SUMMER10|eVar2=Amaze Touch Pro';

';atp29;l ;700.00;eventl =70.00;eVar1 =SUMMER10|eVar2=Amaze Touch Pro';

A company 'XYZ Corp' has multiple departments and would like to restrict access to data to different business groups based on their own department. What would be the correct ways of restricting the data? (Choose two.)

Create a global report suite with an eVar set to the department then create virtual suites based on that eVar.

Create individual reports suites for each department and assign each analyst the access rights.

Create segments for each department and share the appropriate segment with the analyst.

Create a global report suite with an eVar set to the department then create virtual suites based on that eVar.

Create individual report suites with an eVar set to the site name then create a rollup of the suites.

Create individual reports suites for each department and assign each analyst the access rights.

A media company has a business requirement to capture a value of the news sections (politics, sports, food) that an art belongs to that visitors engage with. The company wants to understand and analyze the contribution the news sections give to any type of conversion.The company also wants to assign attribution to all of the news sections engaged with when a conversion takes place during the active session to analyze what news sections play a role in the conversion activity.Which solution should the architect use?

* Assign a custom eVar to capture the news section value * Enable linear attribution to the eVar * Expire the eVar after the visit

* Assign a custom prop to capture the news section value * Enable list support * Enable pathing

* Assign a custom eVar to capture the news section value * Enable last touch (most recent) attribution to the eVar * Expire the eVar after 30 days

* Assign a custom prop to capture the news section value * Enable display of participation metrics * Enable pathing

* Assign a custom eVar to capture the news section value * Enable linear attribution to the eVar * Expire the eVar after the visit

For an online retail company, propl 7 and prop24 are used to collect link name and link type respectively, and are sent via an s.tl() call.An Architect is assigned to create a segment at a visitor level where the propl 7 was set to 'Checkout' , prop24 was set to 'custom link' , and a product xyz' was purchased in the same visit.How should the Architect build this segment?

Visitor container > Visit container (product - 'xyz') > Hit (prop! 7 = 'Checkout' and prop24 = 'custom link')

Visit container (product = 'xyz') > Visitor container > Hit (propl7 = 'Checkout and prop24 = 'custom link')

Visit container (product = 'xyz') > Hit (propl 7 = 'Checkout' and prop24 = 'custom link')

Visitor container > Visit container (product - 'xyz') > Hit (prop! 7 = 'Checkout' and prop24 = 'custom link')

Hit (propl7 = 'Checkout' and prop24 = custom link') > Visit container (product = *xyz') > Visitor container

For an Implementation, the data layer is correctly mapped to the data element in the browser console for eVar1. Also, the Adobe Image request in the Network tab has the value populated correctly for eVar1.The reporting does NOT have any values for eVar1.What are three reasons for this issue? (Choose three.)

eVar1 is NOT enabled in admin settings.

prop corresponding to eVar1 is NOT enabled.

eVar1 is NOT enabled in admin settings.

event corresponding to eVar1 is NOT enabled.

A company has a Tableau Dashboard that includes data from various sources including Adobe Analytics. The dashboard is updated weekly.Which method should an Architect use to extract the data to be used with the dashboard?

Deliver data via FTP through Data Warehouse

Download Excel from Custom Report

Download CSV from Analysis Workspace Report

Deliver data via FTP through Data Warehouse

Deliver data via FTP through Data Feeds

A company wants to make their Adobe Analytics data GDPR-compliant. They collect gender and age data during registration.Which privacy settings should the Architect apply to the two variables?

12, DEL-PERSON. ACC-PERSON. and ID-PERSON

A coworker creates the calculated metric named 'Orders / Visits' in Adobe Analytics to determine the percentage of visits that purchased something on the company's website.The coworker includes the calculated metric in the Products report. The coworker notices that the sum of the orders for the products is greater than the total orders shown in the report.What should the Architect do?

Create a calculated metric that includes Total versions of the metrics

Create a new classification and upload the SAINT file

Create a Data Source to upload the totals

Put the Orders and Visits into a new event using Processing Rules

Create a calculated metric that includes Total versions of the metrics

A Solution Design Reference (SDR) is built for architectsite.com. The site has the following business requirements:* Report on newsletter sign-up attempts (event1) by URL* View the user journey through the site by page name* Track which site section successful newsletter sign-ups (event2) occurWhich query string parameters must be seen in the network request to meet the requirements?

events-event! ,event2 vl =architectsite.com pageName=homepage ch=home

events=event1,event2 vl =architectsite.com pageName=homepage site=home

events=eventl ,event2 vl =architectsite.com pageName=homepage cc=home

events=event1 .event2 vl =architectsite.com pn=homepage ch=home

events-event! ,event2 vl =architectsite.com pageName=homepage ch=home

In reviewing data from a Data Feeds request, an Architect sees that on the same hit, eVar1 has no value but post_eVarl has the value: PDP:summer:sunglassesWhy are these values different?

The values in eVar1 are set by processing rules or Vista Rules.

eVar1 has classifications associated with it that parse out values based on the ':' delimiter.

The values in eVar1 are set by processing rules or Vista Rules.

eVar1 was set through the data insertion API.

Due to the size of the payload. this server call was sent through the POST method.

The Architect needs to collect a value in a prop to use it within pathing reports and an eVar so that the value can persist. The Architect also needs to reduce the size of the server call as much as possible.Which method should the Architect use?

A VISTA rule to copy the prop value to the eVar

A processing rule to copy the prop value to the eVar

A customer launches a new checkout flow that includes all checkout steps in a Single Page Application.The development team must be instructed on how to indicate when a user moves to the next step of the checkout flow so this information can be tracked in Adobe Analytics using Adobe Launch.The customer wants to be able to report on each step of the checkout as different page views.Which configuration of an Adobe Launch rule must the tagging engineer configure in Adobe Launch to meet these requirements?

Direct Call Event with an s.t() beacon

Direct Call Event with an s.tl() beacon

An Architect is implementing Adobe Analytics across 3 different websites using one Adobe Launch property. Each website is on its own domain and has its own report suite in Adobe Analytics.What should the Architect do to determine the report suite IDs when pages load?

Use a data element to populate the report suite IDs

Use processing rules to populate the report suite IDs

Use a dynamic variable to populate the report suite IDs

Add all 3 report suite IDs to the Adobe Analytics extension configuration

Use a data element to populate the report suite IDs

A company has an issue with some links on their site containing Personal Identifiable Information (Pll). For example, to access their account, users click a link that contains their first and last name.Currently Activity Map is collecting the Pll contained in some of their links.How should the Architect disable Activity Map?

Set s.tracklnlineStats to false

Set s.trackExternalLinks to false

Set s.tracklnlineStats to false

A company is beginning a full re-architecture of their website. They will use Adobe Launch as the tag management system. How should an Architect recommend that the data layer object be generated each time a page is requested?

Via server-side code and included in a <script> block in the page HTMLs <head> section

Via logic in the tag management system, executed on DOMReady

Via server-side code and included in a <script> block in the page HTMLs <head> section

Via server-side code and included in a <meta> tag in the page HTMLs <head> section

Via DOM scraping initialized by a custom external JavaScript file

Adobe AD0-E207 Practice Test 1 - Free Online Exam Questions 1-40

Question 1 / 40

A new Adobe Analytics implementation recently went live on an ecommerce site.

An Analyst notices some problems during the analysis of the product details pages for Electronics products:

* The expected 'PDP' value does not appear in the Site Section dimension.

* No product views are associated with these pages.

* The expected product category of 'Electronics' is not populating eVarlO.

Which parameters should the Architect see in browser network requests when the solution operates correctly?

events=prodView i section=PDP vlO=Electronics

events=prod View i channel=PDP eVarlO=Electronics

events=prodView ch=PDP eVar10=Electronics

events=prodView ch=PDP v10=Electronics

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