A Real-Time CDP customer wants to share a customer segment using the identity namespace personalEmail.address across marketing channels.For which destinations must these email addresses be transformed into the SHA256 format as the target identity?

Facebook connection Salesforce Marketing Cloud connection Linkedin Matched Audiences connection Google Customer Match connection

Linkedin Matched Audiences connection Google Customer Match connection Facebook connection

Amazon S3 connection Salesforce Marketing Cloud connection

Facebook connection Salesforce Marketing Cloud connection Linkedin Matched Audiences connection Google Customer Match connection

A Real-time CDP Business Practitioner must enable a scheduled evaluation of an organization's segments How should the segments be toggled on?

Add all segments to a destination

An Adobe Real-Time CDP Business Practitioner wants to forward raw website events to an analytics destination in real-time rather than sending a segment using a cookie identifier.Which type of destination should the practitioner use?

Streaming Profile Export Destination

A Real-Time CDP Business Practitioner has a client who wants to target audiences across Facebook. To send segments to this social destination, what are the first two steps they should take? (Choose two.)

Check Facebook account prerequisites

Confirm use cases for journey optimization

An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?

Share the segment using the Google Customer Match connection using hashed email addresses as the target identity

Only send users who have visited the website using another browser (e.g. Chrome)

Share the segment using the Google Customer Match connection using hashed email addresses as the target identity

Share the segment using the Google Customer Match connection using ECID as the target identity

An Adobe Real-Time CDP Business Practitioner receives a last-minute request from the marketing department to create segments and make them available as quickly as possible for a campaign going live tomorrow. The segments will use primarily batch datasets, which will not be evaluated for 24 hours.How can the practitioner speed up the segment evaluation process for these segments?

Evaluate the segment on-demand using the Experience Cloud Edge

Evaluate the segment on-demand using the Segment Service API

Evaluate the segment on-demand using the Segment Query Service

Evaluate the segment on-demand using the Experience Cloud Edge

A Real-Time CDP Business Practitioner wants to target audiences on Linkedln.In order to target Linkedln profiles what three identities must be used to support this targeting?

Hashed emails, phone number, GAID

A Real-Time CDP Business Practitioner wants to make Privacy Service requests for Experience Cloud applications. Which two categories of applications can they use? (Choose two.)

Applications integrated with Privacy Service

A Data Steward was recently hired to ensure data governance for a large insurance company. Which two roles will be part of their main job assignment? (Choose two.) A. Use data to design new customer experiences.

Creating batch integrations and data schemas.

Creating data policies and applying them to datasets and fields.

Creating batch integrations and data schemas.

Reviewing data, datasets, and data samples to apply and manage metadata usage labeling.

A Real-Time CDP Business Practitioner is working on a case where there is a data governance policy violation on activating a segment to email targeting destination using a data field from dataset labeled as C4.Which two are recommended resolutions for this situation to maintain existing data governance policy? (Choose two.)

Modify segment attribute or merge policy

Remove segment from destination

Remove or modify data usage policy

Modify segment attribute or merge policy

Remove segment from destination

Remove or modify labels of the dataset

A financial services company with Adobe real-time CDP is able to combine data sources from their branches and online tools in real time to create one combined segment of recent account openers.Which two strategic use cases should the financial services company explore when activating this new segment? (Choose two.)

Include segment as a seed for lookalike modelling high LTV

Reach new segment with an email campaign reminding openers to set up recurring deposits

Include segment as a seed for lookalike modelling high LTV

Personalize their website to serve a message upselling account openers with an exclusive savings account offer

Target recent account openers with paid media campaigns advertising check order renewals

Reach new segment with an email campaign reminding openers to set up recurring deposits

A Real-Time Business Practitioner wants to receive alerts when an error occurs while ingesting data from a source connection. Which method should the practitioner use to enable this?

Subscribe to source flow run failure alerts

Subscribe to failure alerts from monitoring Ul

Create failure alerts in source workflow

An outdoor retailer and Adobe Real-Time CDP customer tries to create a segment that identifies females who browsed camping supplies on its website. The retailer first selected experience events of users who have visited campaign supply product pages in the past 30 days. The initial size of the segment was 450,000 profiles. However, when the retailer AND'd the gender attribute from its loyalty system, the size of the segment dropped to only 7;000 profiles.What is the most likely explanation for this dramatic drop in segment size?

The majority of browsers on the website are not authenticated.

The segment logic should include an OR statement instead of an AND.

The recency needs to be expanded to include 90 days of activity.

Women are less interested in the brand's camping supplies than men.

The majority of browsers on the website are not authenticated.

A retailer who is an Adobe Real-Time CDP (RTCDP) customer wants to understand the percentage split of different age groups who buy their athletic shoes to help inform which age group to reach in their next shoe marketing campaign.Which two steps should the retailer take to analyze their shoe segment in this way using RTCDP? (Choose two.)

Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

Create multiple segments which AND each age group attribute with athletic shoe purchaser events

Create multiple segments which OR each age group attribute with athletic shoe purchaser events

Divide the size of each age group segment into the total sum of all purchaser events to get percentage splits for analysis

Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

Create multiple segments which AND each age group attribute with athletic shoe purchaser events

A publication who is an Adobe Real-Time CDP customer wants to reach users who filled out different forms to subscribe to newsletters on their site. When they create one segment of form 1 the size is 5,000 profiles. When they create a second segment of people who filled out form 2 the size is 10,000 profiles. However, when they create a segment that includes form 1 OR form 2, the number of subscribers is 12,000.What explains why the segment size which includes both forms is 12,000?

3,000 people filled out both form 1 and form 2

3,000 people filled out form 1 or form 2

12,000 people out both form 1 and form 2

3,000 people filled out both form 1 and form 2

Adobe AD0-E602 Practice Test 1 - Free Online Exam Prep & Questions

Question 1 / 40

A Real-Time CDP Business Practitioner must create a new destination. As the final step in creating the new destination, they are unable to indicate the intent for which data will be exported to the destination.

What must they do in order to complete the new destination creation?

Move to the activation flow

Select an audience

Create their own marketing action

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