You want to prevent a specific coffee brand, 'GALLO', from being recommended on your website, although it will still be available to purchase. How can you do this?

Use command (['exclude', 'brand', 'is', 'GALLO']) when requesting recommendations on coffee products' pages.

Set available to false in product catalog for all products the brand.

Use command (['exclude', 'brand', 'is', 'ALL']) on all pages.

Use command (['include', 'brand', 'is', 'GALLO']) when requesting recommendations on coffee product's pages.

Use command (['exclude', 'brand', 'is', 'GALLO']) when requesting recommendations on coffee products' pages.

What is an SSL certificate used for? Note: There are 2 correct Answer to this question.

It is used by the SAP Emarsys Customer Engagement API for secure data transfer.

It is used to encrypt the access to SAP Emarsys Customer Engagement services and customers' link domains.

It is used by the sender policy framework (SPF) to authenticate outbound emails.

It is used by the SAP Emarsys Customer Engagement API for secure data transfer.

It is used to implement SAP Emarsys Customer Engagement password authentication and IP restrictions.

It is used to encrypt the access to SAP Emarsys Customer Engagement services and customers' link domains.

Which mandatory steps do you need to complete before you can attempt your first API call? Note: There are 2 correct Answer to this question.

Create an SAP Emarsys Customer Engagement login.

Download the Postman collection.

How do you build a segment for contacts who recently opened an email, visited the website or made a purchase?

Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0-15

Analytics > Customer Lifecycle > Average Order > Order made (x) days ago = 0-100

Analytics > Customer Lifecycle > Average Order > Buyer Status = Platinum

Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0-15

Analytics > Customer Lifecycle > Customer Lifecycle > Customer lifecycle stage = Defecting customer

Where can you check the average purchase details of a contact? Note: There are 2 correct Answer to this question.

Analytics > Customer Lifecycle > Customer Lifecycle

Content > Predict Dashboard > Data Sources > Live Validator

Search > Search by email address > Edit Contact > Unified Customer Profile

Analytics > Customer Lifecycle > Customer Lifecycle

Contacts > Segments > Edit Segment > Display Contacts > Edit Contact > Unified Customer Profile

Which of the following apply to the msrp field in the product data file? Note: There are 3 correct Answer to this question.

It is the original price of the product.

The msrp value must be higher than the price for it to appear in the recommendation.

It is the original price of the product.

The comma (,) is always used as the decimal mark.

The msrp value must be higher than the price for it to appear in the recommendation.

You want to create a new Lookalike Audience for Facebook in CRM Ads, but a status error message appears saying 'Too few contacts''. How is this possible? Note: There are 2 correct Answer to this question.

The audience is updated on a daily basis only.

The network audience was created but there are not enough contacts.

The audience is updated on a daily basis only.

The network audience was created but there are not enough contacts.

The network audience was created but the transfer of the contacts failed.

You are tasked with setting up a new product feed for SAP Emarsys Customer Engagement. What rules should you follow to ensure the feed is accepted? Note: There are 2 correct Answer to this question.

Include the field names in the first row.

Leave fields empty when they do not have a value.

Include the field names in the first row.

Leave fields empty when they do not have a value.

You are implementing Web Channel and you are told to use all web campaign types available. What are your choices? Note: There are 3 correct Answer to this question.

Overlay: to have content appear above the normal website content

Ribbon: to display a ribbon at the top or bottom of the page

Embed: to replace a selected element on your website

Overlay: to have content appear above the normal website content

Ribbon: to display a ribbon at the top or bottom of the page

Category: to insert a category-level recommendation

Embed: to replace a selected element on your website

Space: to insert blank elements on your website

You want to update your contact database. Which of the following options are recommended when it comes to uniquely identifying contacts? Note: There are 3 correct Answer to this question.

Use an SAP Emarsys Customer Engagement internal ID.

You select a segment as a recipient source for your Web Channel campaign. You want to display the campaign for two weeks. When is the segment refreshed? Note: There are 2 correct Answer to this question.

As soon as the Web campaign is launched

You are building an abandoned cart program that uses a discount voucher. You don't want any users to receive more than 1 voucher in a 30 day period. There are wait nodes in the program that spam multiple days. Which participation setting do you need?

Contacts can enter this program again 30 days and 0 hours after exiting it.

Contacts can enter this program again 30 days and 0 hours after entering it.

Contacts can enter this program only once, ever.

Contacts can enter this program any time, even if they are still in it.

How are List-unsubscribes generated?

A recipient opts out by using the List-unsubscribe button at the top of the email client.

A recipient opts out by using the Unsubscribe link in the email header.

A recipient opts out by using the List-unsubscribe button at the top of the email client.

A recipient opts out by using the Unsubscribe link in the email footer.

A recipient changes his or her newsletter information in the account profile.

You are about to create your monthly email report and you want to see revenue results of two different campaigns next to each other. Where can you create this report?

Analytics > Trends > Comparison

Analytics > Trends > Revenue Analytics

Analytics > Trends > Comparison

Analytics > Trends > Trend Reporting

You have 1500 contacts and have manually uploaded 100 additional new contacts, but the number of available (opted-in) new contacts on the Database Growth widget still shows 1500 contacts.You checked that the email address fields are filled and the email addresses are valid. What could be reasons why the additional new contacts are not showing? Note: There are 2 correct Answer to this question.

The opt-in field was not set to TRUE.

The update takes at least 24 hours to show in the widget.

The opt-in field was not set to TRUE.

The Database Growth widget only shows auto-imported contacts.

The update takes at least 24 hours to show in the widget.

Too many new contacts were uploaded at the same time.

Which of the following describe Automation Center programs and Interactions programs? Note: There are 2 correct Answer to this question.

Interactions programs can be used for campaigns that should be sent in real time as a reaction to customer activities.

Automation programs can be used for automated multiple-step, multi-channel programs for one- off or recurring lifecycle campaigns.

The only difference is that Interactions programs have different entry points.

Interactions programs can be used for campaigns that should be sent in real time as a reaction to customer activities.

Automation Center programs always ignore the opt-in status.

Automation programs can be used for automated multiple-step, multi-channel programs for one- off or recurring lifecycle campaigns.

What is the purpose of relational data?

To improve personalization and segmentation

To automate multi-channel marketing programs

To display SAP Emarsys Customer Engagement recommendations

To add new products to SAP Emarsys Customer Engagement

How does the IP access control functionality work?

Users logging in from one of the IP addresses from an allowlist can log in with their user name and password only. Users logging in from all other IP addresses must confirm their identity via two- step authentication.

Users logging in from one of the IP addresses from an allowlist can log in using the registered phone number only. All other IPs are fully restricted.

Users logging in from one of the IP addresses from an allowlist can log in with their user name and password only. All other IPs are fully restricted.

Users logging in from one of the IP addresses from an allowlist can log in using the registered phone number only. All other users will need to confirm their identity via user name, password, and two-step authentication.

Users logging in from one of the IP addresses from an allowlist can log in with their user name and password only. Users logging in from all other IP addresses must confirm their identity via two- step authentication.

What actions can an account owner perform on the Security Settings page? Note: There are 2 correct Answer to this question.

Define the permitted email domains.

The image below shows the summary page of your mobile app tutorial program. What do the '583 Messages' represent? Note: There are 2 correct Answer to this question.

It is the number of mobile push messages.

It is the number of times the program was started and executed.

It is the number of mobile push messages.

It is the number of all messages in the Interactions program, regardless of the channel.

It is the number of times the program was started and executed.

It is the number of mobile in-app messages.

You are connecting your Magento shop with SAP Emarsys Customer Engagement using the Magento 2 plug-in. Which of the following scenarios are valid? Note: There are 2 correct Answer to this question.

Multiple Magento stores into one SAP Emarsys Customer Engagement account

Single Magento store into one SAP Emarsys Customer Engagement account

Multiple Magento stores into one SAP Emarsys Customer Engagement account

Single Magento store into multiple SAP Emarsys Customer Engagement accounts

Multiple Magento websites into one SAP Emarsys Customer Engagement account

Single Magento store into one SAP Emarsys Customer Engagement account

Why is the Sales Data API the preferred method for sending sales data to Smart Insight?

The data is usable more quickly in the UI.

It provides real-time validation of the file.

The columns can be sent in any order.

It provides support for custom columns.

The data is usable more quickly in the UI.

Which statement correctly describes the data flow of web recommendations?

Recommendations are requested from the end user's browser by the JavaScript API then the returned recommendations are displayed by the same API.

Recommendations are requested from SAP Emarsys Customer Engagement servers and are then displayed on the client website.

Recommendations are displayed on SAP Emarsys Customer Engagement servers using a PHP module.

Recommendations are requested from the end user's email server by the JavaScript API then the returned recommendations are displayed by the same API.

Recommendations are requested from the end user's browser by the JavaScript API then the returned recommendations are displayed by the same API.

What does the CRM Ads - Remove from Audience node do in the Automation Center?

It removes the contact from the audience so that they don't see the campaigns.

It removes any contacts with invalid email addresses from the program.

It adds contacts to another program.

It removes the contact from the audience so that they don't see the campaigns.

Which of the following are supported functionalities within the SAP Emarsys Customer Engagement plug-in for Shopify? Note: There are 2 correct Answer to this question.

Automated triggering of Shopify e-commerce events as external events in SAP Emarsys Customer Engagement

Automated installation of the Web Extend data collection scripts on your Shopify themes

Automated triggering of Shopify e-commerce events as external events in SAP Emarsys Customer Engagement

Automated installation of the Web Recommender template in your webshop

Automated installation of the Web Extend data collection scripts on your Shopify themes

Automated creation of Interactions programs for Shopify events

In your test campaign, only 50% of push messages are delivered. The error message states 'Invalid push token'. What do you do?

Check your segmentation criteria and only include push-enabled users.

Add iOS and Android platform-specific values for your messages.

Check your segmentation criteria and only include push-enabled users.

Check the SDK version in your app.

You want to create a segment of low spenders for a lifecycle program. Where can you see a visual breakdown of buyer status and create the segment?

Management > Smart Insight Settings

You want to build a comma-separated values (CSV) file and import it into SAP Emarsys Customer Engagement. Which of the following rules apply? Note: There are 2 correct Answer to this question.

When a field does not have a value, leave it empty.

Do not use field values longer than 32 KB.

Do not use more than 128 columns.

When a field does not have a value, leave it empty.

Which of the following can you only perform in Advanced Scheduling? Note: There are 2 correct Answer to this question.

You can schedule emails to be sent in the future.

You can schedule test launches one after another.

You can select a time zone for scheduling.

You can schedule emails to be sent in the future.

You can schedule test launches one after another.

You can schedule versions for A/B testing.

You receive a call from the marketing team saying they need to make a decision about a campaign to collect new contacts with an SAP Emarsys Customer Engagement form. Is it possible to check the number of new contacts who signed up via an active SAP Emarsys Customer Engagement registration form?

Yes, under Analytics > Registrations > Per Contact Source.

Yes, under Management > Forms Settings.

Yes, under Analytics > Registrations > Per Contact Source.

No, the Registrations report is not shown in real time.

Yes, under the Shopify Customer Registration event in a Tactic.

You are trying to send a testmail, but the following error message appears: 'Unable to launch mailing because some mandatory fields are empty or invalid. Please check all mandatory fields and try again.' What could be causing this error? Note: There are 2 correct Answer to this question.

From (name) and From (email address)

Which two mailboxes are the best practice for the Yahoo complaint feedback loop setup? Note: There are 2 correct Answer to this question.

postmaster@your.senderdomain.com

complaint@your.senderdomain.com

postmaster@your.senderdomain.com

SAP C_C4H22_2411 Practice Test 1 - Free Online Exam Prep & Questions

You are setting up a new API call to add a new contact that has opted in, and you want to ensure the system opt-in field is set correctly. What value must you use?

'31' : 'True'

'1' : '1'

'1' : 'True'

'31' : '1'

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SAP C_C4H22_2411 Practice Test 1

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SAP C_C4H22_2411 Practice Tests

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