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Jerry the Chief Marketing Officer for a sports apparel and trophy company, sells products to schools and athletic clubs globally Recently the company has decided to invest in a new line of customized sports equipment Jerry plans to email his current customer base to offer them a discount on their first purchase of such equipment. Jerry tells Kate, the Director of Privacy, about his plan. What is the best guidance Kate can provide to Jerry?
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Question 29 - CIPP-E discussion

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WP29's "Guidelines on Personal data breach notification under Regulation 2016/679" provides examples of ways to communicate data breaches transparently. Which of the following was listed as a method that would NOT be effective for communicating a breach to data subjects?

A.

A postal notification

Answers
A.

A postal notification

B.

A direct electronic message

Answers
B.

A direct electronic message

C.

A notice on a corporate blog

Answers
C.

A notice on a corporate blog

D.

A prominent advertisement in print media

Answers
D.

A prominent advertisement in print media

Suggested answer: C

Explanation:

According to the WP29's "Guidelines on Personal data breach notification under Regulation 2016/679'', the communication of a personal data breach to the data subjects should be clear, concise, transparent, easily accessible and understandable, and use clear and plain language. The communication should also be made as soon as reasonably feasible and in close cooperation with the supervisory authority. The guidelines provide some examples of methods that may be effective for communicating a breach to data subjects, such as a direct electronic message (e.g. email, SMS, direct message), a postal notification, a prominent advertisement in print media, or a notice on the homepage of the affected website. However, the guidelines also state that a notice on a corporate blog or social media would not be an effective method of communication, as it would not reach all the affected data subjects and would not allow them to take immediate action to protect themselves. Therefore, the correct answer is C. A notice on a corporate blog.Reference:

WP29's "Guidelines on Personal data breach notification under Regulation 2016/679'', pages 20-211

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asked 22/11/2024
Francesco Gallo
33 questions
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