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Question 126 - CIPP-US discussion

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Based on the 2012 Federal Trade Commission report ''Protecting Consumer Privacy in an Era of Rapid Change'', which of the following directives is most important for businesses?

A.

Announcing the tracking of online behavior for advertising purposes.

Answers
A.

Announcing the tracking of online behavior for advertising purposes.

B.

Integrating privacy protections during product development.

Answers
B.

Integrating privacy protections during product development.

C.

Allowing consumers to opt in before collecting any data.

Answers
C.

Allowing consumers to opt in before collecting any data.

D.

Mitigating harm to consumers after a security breach.

Answers
D.

Mitigating harm to consumers after a security breach.

Suggested answer: B

Explanation:

According to the FTC report, the most important directive for businesses is to adopt a ''privacy by design'' approach, which means integrating privacy protections throughout the entire product lifecycle, from initial design to disposal. This includes implementing reasonable security measures, collecting only the data needed for a specific purpose, retaining data only as long as necessary, and safely disposing of data that is no longer needed. The FTC report also recommends that businesses provide clear and transparent privacy notices, offer consumers meaningful choices about how their data is used, and increase their accountability for data practices.Reference:FTC Report,IAPP CIPP/US Study Guide(p. 32-33)

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asked 22/11/2024
Jonas Weimar
45 questions
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