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Question 272 - CSCP discussion

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A well-grounded program in which a company focuses on customer success involves:

A.
a thorough understanding of individual customers' requirements.
Answers
A.
a thorough understanding of individual customers' requirements.
B.
a commitment to focus on short-term business relationships.
Answers
B.
a commitment to focus on short-term business relationships.
C.
a focus on relationships having high profitability and low potential for growth.
Answers
C.
a focus on relationships having high profitability and low potential for growth.
D.
making similar commitments to customers in order to maintain lasting relationships.
Answers
D.
making similar commitments to customers in order to maintain lasting relationships.
Suggested answer: A

Explanation:

A well-grounded program focusing on customer success involves a thorough understanding of individual customers' requirements. Here's why:

Customer-Centric Approach: Understanding specific needs and requirements allows a company to tailor its products, services, and interactions to better meet customer expectations.

Customization: By recognizing individual preferences, companies can offer customized solutions that enhance customer satisfaction and loyalty.

Long-Term Relationships: A deep understanding of customers fosters long-term relationships built on trust and mutual benefit.

Competitive Advantage: Companies that excel in understanding and meeting customer needs differentiate themselves from competitors, leading to higher customer retention and success.

Hanan, M., & Karp, P. (1991). Customer Satisfaction: How to Maximize, Measure, and Market Your Company's 'Ultimate Product'. AMACOM.

Gale, B. T. (1994). Managing Customer Value: Creating Quality and Service That Customers Can See. Free Press.

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asked 16/09/2024
Instel SL
28 questions
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