ExamGecko
Home Home / IIBA / CBAP
Question list
Search
Search

List of questions

Search

Related questions











Question 289 - CBAP discussion

Report
Export

A local manufacturer that serves about 1000 retail stores is experiencing a slow yet steady decrease of its customer base over the last couple of years. Attributing the situation to increased competition, management has hired a team of sales representatives to attract new clients and promote the manufacturer's products.

However, after four months there is still no progress. Management has engaged a business analyst (BA) to investigate this issue.

What should the BA do first?

A.
Perform market research to identify on which competitive advantages the sales team should focus
Answers
A.
Perform market research to identify on which competitive advantages the sales team should focus
B.
Create a training program to close potential skill gaps for the sales team
Answers
B.
Create a training program to close potential skill gaps for the sales team
C.
Review historic sales and related data to understand what is happening to the customer base
Answers
C.
Review historic sales and related data to understand what is happening to the customer base
D.
Identify appropriate training providers and send out a request for proposal
Answers
D.
Identify appropriate training providers and send out a request for proposal
Suggested answer: C
asked 18/09/2024
TIAM HERVE
47 questions
User
Your answer:
0 comments
Sorted by

Leave a comment first