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Question 74 - Certified AI Associate discussion

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Cloud Kicks' latest email campaign is struggling to attract new customers.

How can AI increase the company's customer email engagement?

A.
Create personalized emails
Answers
A.
Create personalized emails
B.
Resend emails to inactive recipients
Answers
B.
Resend emails to inactive recipients
C.
Remove invalid email addresses
Answers
C.
Remove invalid email addresses
Suggested answer: A

Explanation:

AI can significantly increase customer email engagement by creating personalized emails. Salesforce Einstein AI enhances email marketing campaigns by analyzing customer data and past interactions to tailor the content, timing, and recommendations within emails. This personalization leads to higher engagement rates as emails resonate more closely with individual preferences and behaviors. Salesforce Marketing Cloud provides tools to leverage AI for crafting personalized email campaigns, ensuring that emails are relevant and appealing to recipients. For more insights into how AI can be used to enhance email marketing, see the Salesforce Marketing Cloud page at Salesforce Marketing Cloud Email Studio.

asked 23/09/2024
jateen chibabhai
41 questions
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