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Salesforce Certified AI Associate Practice Test - Questions Answers, Page 7

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What is the role of Salesforce Trust AI principles in the context of CRM system?

A.
Guiding ethical and responsible use of AI
A.
Guiding ethical and responsible use of AI
Answers
B.
Providing a framework for AI data model accuracy
B.
Providing a framework for AI data model accuracy
Answers
C.
Outlining the technical specifications for AI integration
C.
Outlining the technical specifications for AI integration
Answers
Suggested answer: A

Explanation:

''The role of Salesforce Trust AI principles in the context of CRM systems is guiding ethical and responsible use of AI. Salesforce Trust AI principles are a set of guidelines and best practices for developing and using AI systems in a responsible and ethical way. The principles include Accountability, Fairness & Equality, Transparency & Explainability, Privacy & Security, Reliability & Safety, Inclusivity & Diversity, Empowerment & Education. The principles aim to ensure that AI systems are aligned with the values and interests of customers, partners, and society.''

What role does data quality play in the ethical us of AI applications?

A.
High-quality data is essential for ensuring unbased and for fair AI decisions, promoting ethical use, and preventing discrimi...
A.
High-quality data is essential for ensuring unbased and for fair AI decisions, promoting ethical use, and preventing discrimi...
Answers
B.
High-quality data ensures the process of demographic attributes requires for personalized campaigns.
B.
High-quality data ensures the process of demographic attributes requires for personalized campaigns.
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C.
Low-quality data reduces the risk of unintended bias as the data is not overfitted to demographic groups.
C.
Low-quality data reduces the risk of unintended bias as the data is not overfitted to demographic groups.
Answers
Suggested answer: A

Explanation:

''High-quality data is essential for ensuring unbiased and fair AI decisions, promoting ethical use, and preventing discrimination. High-quality data means that the data is accurate, complete, consistent, relevant, and timely for the AI task. High-quality data can help ensure unbiased and fair AI decisions by providing a balanced and representative sample of the target population or domain. High-quality data can also help promote ethical use and prevent discrimination by respecting the rights and preferences of users regarding their personal data.''

What can bias in AI algorithms in CRM lead to?

A.
Personalization and target marketing changes
A.
Personalization and target marketing changes
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B.
Advertising cost increases
B.
Advertising cost increases
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C.
Ethical challenges in CRM systems
C.
Ethical challenges in CRM systems
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Suggested answer: C

Explanation:

''Bias in AI algorithms in CRM can lead to ethical challenges in CRM systems. Bias means that AI algorithms favor or discriminate certain groups or outcomes based on irrelevant or unfair criteria. Bias can affect the fairness and ethics of CRM systems, as they may affect how customers are perceived, treated, or represented by AI algorithms. For example, bias can lead to ethical challenges in CRM systems if AI algorithms make inaccurate or harmful predictions or recommendations based on customers' identity or characteristics.''

What is an example of ethical debt?

A.
Violating a data privacy law and falling to pay fines
A.
Violating a data privacy law and falling to pay fines
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B.
Launching an AI feature after discovering a harmful bias
B.
Launching an AI feature after discovering a harmful bias
Answers
C.
Delaying an AI product launch to retrain an AI data model
C.
Delaying an AI product launch to retrain an AI data model
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Suggested answer: B

Explanation:

''Launching an AI feature after discovering a harmful bias is an example of ethical debt. Ethical debt is a term that describes the potential harm or risk caused by unethical or irresponsible decisions or actions related to AI systems. Ethical debt can accumulate over time and have negative consequences for users, customers, partners, or society. For example, launching an AI feature after discovering a harmful bias can create ethical debt by exposing users to unfair or inaccurate results that may affect their trust, satisfaction, or well-being.''

A consultant conducts a series of Consequence Scanning workshops to support testing diverse datasets.

Which Salesforce Trusted AI Principles is being practiced>

A.
Transparency
A.
Transparency
Answers
B.
Inclusivity
B.
Inclusivity
Answers
C.
Accountability
C.
Accountability
Answers
Suggested answer: B

Explanation:

''Conducting a series of Consequence Scanning workshops to support testing diverse datasets is an action that practices Salesforce's Trusted AI Principle of Inclusivity. Inclusivity is one of the Trusted AI Principles that states that AI systems should be designed and developed with respect for diversity and inclusion of different perspectives, backgrounds, and experiences. Conducting Consequence Scanning workshops means engaging with various stakeholders to identify and assess the potential impacts and implications of AI systems on different groups or domains. Conducting Consequence Scanning workshops can help practice Inclusivity by ensuring that diverse datasets are used to test and evaluate AI systems.''

A financial institution plans a campaign for preapproved credit cards?

How should they implement Salesforce's Trusted AI Principle of Transparency?

A.
Communicate how risk factors such as credit score can impact customer eligibility.
A.
Communicate how risk factors such as credit score can impact customer eligibility.
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B.
Flag sensitive variables and their proxies to prevent discriminatory lending practices.
B.
Flag sensitive variables and their proxies to prevent discriminatory lending practices.
Answers
C.
Incorporate customer feedback into the model's continuous training.
C.
Incorporate customer feedback into the model's continuous training.
Answers
Suggested answer: B

Explanation:

''Flagging sensitive variables and their proxies to prevent discriminatory lending practices is how they should implement Salesforce's Trusted AI Principle of Transparency. Transparency is one of the Trusted AI Principles that states that AI systems should be designed and developed with respect for clarity and openness in how they work and why they make certain decisions. Transparency also means that AI users should be able to access relevant information and documentation about the AI systems they interact with. Flagging sensitive variables and their proxies means identifying and marking variables that can potentially cause discrimination or unfair treatment based on a person's identity or characteristics, such as age, gender, race, income, or credit score. Flagging sensitive variables and their proxies can help implement Transparency by allowing users to understand and evaluate the data used or generated by AI systems.''

Cloud kicks wants to decrease the workload for its customer care agents by implementing a chatbot on its website that partially deflects incoming cases by answering frequency asked questions

Which field of AI is most suitable for this scenario?

A.
Natural language processing
A.
Natural language processing
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B.
Computer vision
B.
Computer vision
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C.
Predictive analytics
C.
Predictive analytics
Answers
Suggested answer: A

Explanation:

''Natural language processing is the field of AI that is most suitable for this scenario. Natural language processing (NLP) is a branch of AI that enables computers to understand and generate natural language, such as speech or text. NLP can be used to create conversational interfaces that can interact with users using natural language, such as chatbots. Chatbots can help automate and streamline customer service processes by providing answers, suggestions, or actions based on the user's intent and context.''

What are the key components of the data quality standard?

A.
Naming, formatting, Monitoring
A.
Naming, formatting, Monitoring
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B.
Accuracy, Completeness, Consistency
B.
Accuracy, Completeness, Consistency
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C.
Reviewing, Updating, Archiving
C.
Reviewing, Updating, Archiving
Answers
Suggested answer: B

Explanation:

''Accuracy, Completeness, Consistency are the key components of the data quality standard. Data quality standard is a set of criteria or measures that define and evaluate the quality of data for a specific purpose or task. Data quality standard can vary by industry, domain, or application, but some common components are accuracy, completeness, and consistency. Accuracy means that the data values are correct and valid for the data attribute. Completeness means that the data values are not missing any relevant information for the data attribute. Consistency means that the data values are uniform and follow a common standard or format across different records, fields, or sources.''

Which best describes the different between predictive AI and generative AI?

A.
Predictive new and original output for a given input.
A.
Predictive new and original output for a given input.
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B.
Predictive AI and generative have the same capabilities differ in the type of input they receive: predictive AI receives raw data whereas generation AI receives natural language.
B.
Predictive AI and generative have the same capabilities differ in the type of input they receive: predictive AI receives raw data whereas generation AI receives natural language.
Answers
C.
Predictive AI uses machine learning to classes or predict output from its input data whereas generative AI does not use machine learning to generate its output
C.
Predictive AI uses machine learning to classes or predict output from its input data whereas generative AI does not use machine learning to generate its output
Answers
Suggested answer: A

Explanation:

''The difference between predictive AI and generative AI is that predictive AI analyzes existing data to make predictions or recommendations based on patterns or trends, while generative AI creates new content based on existing data or inputs. Predictive AI is a type of AI that uses machine learning techniques to learn from existing data and make predictions or recommendations based on the data. For example, predictive AI can be used to forecast sales, revenue, or demand based on historical data and trends. Generative AI is a type of AI that uses machine learning techniques to generate novel content such as images, text, music, or video based on existing data or inputs. For example, generative AI can be used to create realistic faces, write summaries, compose songs, or produce videos.''

Which type of bias imposes a system 's values on others?

A.
Societal
A.
Societal
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B.
Automation
B.
Automation
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C.
Association
C.
Association
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Suggested answer: A

Explanation:

''Societal bias is the type of bias that imposes a system's values on others. Societal bias is a type of bias that reflects the assumptions, norms, or values of a specific society or culture. Societal bias can affect the fairness and ethics of AI systems, as they may affect how different groups or domains are perceived, treated, or represented by AI systems. For example, societal bias can occur when AI systems impose a system's values on others, such as using Western standards of beauty or success to judge or rank people from other cultures.''

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