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Question 66 - Certified Business Analyst discussion
A business analyst (BA) at Northern Trail Outfitters was asked to create a new user story for a Sales Cloud update requested by the inside sales team. The BA created the following story:
'As a user, I need visibility to customers' purchase history details so I can increase efficiencies and improve closure rates by better tailoring sales offerings.'
Which mistake did the BA make when creating this story?
A.
The goal is undefined.
B.
The persona is undefined.
C.
The need is undefined.
Your answer:
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