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Question 224 - Certified Business Analyst discussion

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The VP of customer success at Northern Trail Outfitters wants to implement a new client onboarding process leveraging custom objects and a custom Console Lightning App.

Which approach should a business analyst take to begin this process?

A.
Partner with Salesforce account executives to complete discovery.
Answers
A.
Partner with Salesforce account executives to complete discovery.
B.
Schedule a meeting with stakeholders and create a journey map.
Answers
B.
Schedule a meeting with stakeholders and create a journey map.
C.
Develop the project plan and finalize the release date.
Answers
C.
Develop the project plan and finalize the release date.
Suggested answer: B

Explanation:

The approach that the business analyst should take to begin this process is to schedule a meeting with stakeholders and create a journey map. A journey map is a tool that creates a visual representation of the steps or stages that a user goes through when interacting with a system or solution. A journey map helps to understand and document the user's experience, needs, goals, pain points, emotions, and touchpoints across their entire lifecycle. A journey map also helps to identify any gaps or opportunities for improvement or innovation in the user journey. The business analyst should schedule a meeting with stakeholders and create a journey map by asking questions, collecting feedback, drawing diagrams, and validating information. Scheduling a meeting with stakeholders and creating a journey map helps to begin this process by engaging and involving them in defining and designing the new client onboarding process.

Reference: https://trailhead.salesforce.com/content/learn/modules/salesforce-business-analyst-certification-prep/customer-discovery

asked 23/09/2024
Michaelj Lauth
36 questions
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