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Question 49 - Certified Data Architect discussion

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Universal Containers (UC) is a business that works directly with individual consumers (B2C). They are moving from a current home-grown CRM system to Salesforce. UC has about one million consumer records. What should the architect recommend for optimal use of Salesforce functionality and also to avoid data loading issues?

A.
Create a Custom Object Individual Consumer c to load all individual consumers.
Answers
A.
Create a Custom Object Individual Consumer c to load all individual consumers.
B.
Load all individual consumers as Account records and avoid using the Contact object.
Answers
B.
Load all individual consumers as Account records and avoid using the Contact object.
C.
Load one Account record and one Contact record for each individual consumer.
Answers
C.
Load one Account record and one Contact record for each individual consumer.
D.
Create one Account and load individual consumers as Contacts linked to that one Account.
Answers
D.
Create one Account and load individual consumers as Contacts linked to that one Account.
Suggested answer: D

Explanation:

According to the exam guide, one of the objectives is to 'describe best practices for implementing a single-org strategy in a B2C scenario'1. This implies that option D is the best practice for loading individual consumers as contacts in Salesforce. This approach avoids creating unnecessary accounts and reduces data duplication. Option C is not correct because it creates one account per contact, which increases data volume and complexity. Options A and B are not correct because they do not leverage the standard contact object, which provides native functionality and integration with other Salesforce features.

asked 23/09/2024
Mohamed Mohamed
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