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Question 108 - Certified Data Architect discussion

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Universal Containers is creating a new B2C service offering for consumers to ship goods across continents. This is in addition to their well-established B2B offering. Their current Salesforce org uses the standard Account object to track B2B customers. They are expecting to have over 50,000,000 consumers over the next five years across their 50 business regions. B2C customers will be individuals. Household data is not required to be stored. What is the recommended data model for consumer account data to be stored in Salesforce?

A.
Use the Account object with Person Accounts and a new B2C page layout.
Answers
A.
Use the Account object with Person Accounts and a new B2C page layout.
B.
Use the Account object with a newly created Record Type for B2C customers.
Answers
B.
Use the Account object with a newly created Record Type for B2C customers.
C.
Create a new picklist value for B2C customers on the Account Type field.
Answers
C.
Create a new picklist value for B2C customers on the Account Type field.
D.
Use 50 umbrella Accounts for each region, with customers as associated Contacts.
Answers
D.
Use 50 umbrella Accounts for each region, with customers as associated Contacts.
Suggested answer: A

Explanation:

The recommended data model for consumer account data to be stored in Salesforce is to use the Account object with Person Accounts and a new B2C page layout.Person Accounts are a special type of accounts that allow you to store information about individual consumers who are not associated with a business account2.Person Accounts have the following advantages3:

They allow you to use the same standard objects and features that you use for business accounts, such as contacts, opportunities, cases, etc.

They enable you to create different page layouts and record types for B2C and B2B customers, which allows you to customize the user interface and business logic for each segment.

They support large data volumes and can scale up to 50 million records or more, which meets the expected growth of consumers over the next five years.

asked 23/09/2024
Aurelio Chavez
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