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Question 215 - Certified Data Architect discussion

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Northern Trail Outfitters (NTO) has a variety of customers that include householder, businesses, and individuals.

The following conditions exist within its system:

NTO has a total of five million customers.

Duplicate records exist, which is replicated across many systems, including Salesforce.

Given these conditions, there is a lack of consistent presentation and clear identification of a customer record.

Which three option should a data architect perform to resolve the issues with the customer data?

A.
Create a unique global customer ID for each customer and store that in all system for referential identity.
Answers
A.
Create a unique global customer ID for each customer and store that in all system for referential identity.
B.
Use Salesforce CDC to sync customer data cross all systems to keep customer record in sync.
Answers
B.
Use Salesforce CDC to sync customer data cross all systems to keep customer record in sync.
C.
Invest in data duplicate tool to de-dupe and merge duplicate records across all systems.
Answers
C.
Invest in data duplicate tool to de-dupe and merge duplicate records across all systems.
D.
Duplicate customer records across the system and provide a two-way sync of data between the systems.
Answers
D.
Duplicate customer records across the system and provide a two-way sync of data between the systems.
E.
Create a customer master database external to Salesforce as a system of truth and sync the customer data with all systems.
Answers
E.
Create a customer master database external to Salesforce as a system of truth and sync the customer data with all systems.
Suggested answer: A, C, E

Explanation:

Creating a unique global customer ID for each customer and storing that in all systems for referential identity (option A), investing in a data duplicate tool to de-dupe and merge duplicate records across all systems (option C), and creating a customer master database external to Salesforce as a system of truth and syncing the customer data with all systems (option E) are the three options that a data architect should perform to resolve the issues with the customer data. Option A ensures that each customer can be uniquely identified across different systems, option C eliminates duplicate records and improves data quality, and option E provides a consistent and reliable source of customer data for all systems. Using Salesforce CDC to sync customer data across all systems (option B) is not a good option, as it does not address the duplication or inconsistency issues. Duplicating customer records across the system and providing a two-way sync of data between the systems (option D) is also not a good option, as it may create more confusion and conflicts with customer data.

asked 23/09/2024
Omar Olaya
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