Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use.
Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?

Question

Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use.

Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?

Franziska Kreuz · Accepted Answer

Create new segments using nested segments.

Franziska Kreuz · Answer

Create a High Investment Balance calculated insight.

Franziska Kreuz · Answer

Package High Investment Balance Customers in a data kit.

Franziska Kreuz · Answer

Create new segments by cloning High Investment Balance Customers.

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