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Question 112 - Certified Data Cloud Consultant discussion

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A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs.

When creating the activation target, which type of target should the consultant select?

A.
Data Cloud
Answers
A.
Data Cloud
B.
External Activation Target
Answers
B.
External Activation Target
C.
Marketing Cloud Personalization
Answers
C.
Marketing Cloud Personalization
D.
Marketing Cloud
Answers
D.
Marketing Cloud
Suggested answer: B

Explanation:

Purpose of Activation Targets:

Activation targets define where and how segment data is published for use in various applications and platforms.

Types of Activation Targets:

Data Cloud: Internal target within Salesforce Data Cloud.

External Activation Target: Used to publish data outside Salesforce, accessible via APIs.

Marketing Cloud Personalization: Specific to Salesforce Marketing Cloud.

Marketing Cloud: Broader Salesforce Marketing Cloud integration.

Choosing the Right Target:

For retrieving segment data using Query APIs, an external activation target is appropriate as it facilitates data access from outside systems.

Steps to Create an External Activation Target:

Navigate to the activation settings in Salesforce Data Cloud.

Select 'Create New Activation Target' and choose 'External Activation Target.'

Configure the target with the necessary API details for external access.

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asked 23/09/2024
Mohammed Meddah
39 questions
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