A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations.Which configuration change should a consultant consider in order to increase the consolidation rate?

Increase the number of matching rules.

Change reconciliation rules to Most Occurring.

Increase the number of matching rules.

Include additional attributes in the existing matching rules.

Reduce the number of matching rules.

A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File StorageBucket.Which authentication type should the consultant recommend to connect to the S3 bucket from DataCloud?

Use an S3 Access Key and Secret Key.

Use an S3 Private Key Certificate.

Use an S3 Encrypted Username and Password.

Use a JWT Token generated on S3.

Use an S3 Access Key and Secret Key.

A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours.Which two areas should a consultant review to troubleshoot this issue?Choose 2 answers

Review calculated insights to make sure they're run before segments are refreshed.

Review segments to ensure they're refreshed after the data is ingested.

Review data transformations to ensure they're run after calculated insights.

Review calculated insights to make sure they're run before segments are refreshed.

Review segments to ensure they're refreshed after the data is ingested.

Review calculated insights to make sure they're run after the segments are refreshed.

Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration?

Confirm the View All object permission is enabled in the source Salesforce CRM org.

Confirm the Create object permission is enabled in the Data Cloud org.

Confirm the View All object permission is enabled in the source Salesforce CRM org.

Confirm the Ingest Object permission is enabled in the Salesforce CRM org.

Confirm that the Modify Object permission is enabled in the Data Cloud org.

Which two common use cases can be addressed with Data Cloud?Choose 2 answers

Understand and act upon customer data to drive more relevant experiences.

Harmonize data from multiple sources with a standardized and extendable data model.

Understand and act upon customer data to drive more relevant experiences.

Govern enterprise data lifecycle through a centralized set of policies and processes.

Harmonize data from multiple sources with a standardized and extendable data model.

Safeguard critical business data by serving as a centralized system for backup and disaster recovery.

A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.Which two steps should the consultant take to address this new use case?Choose 2 answers

Map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both.

Create a matching rule based on party identification that matches on CRM ID as the party identification name.

Map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both.

Map the primary key from the two systems to party identification, using CRM ID as the identification name for individuals coming from the CRM, and Marketing ID as the identification name for individuals coming from the marketing platform.

Create a custom matching rule for an exact match on the Individual ID attribute.

Create a matching rule based on party identification that matches on CRM ID as the party identification name.

Which consideration related to the way Data Cloud ingests CRM data is true?

The CRM Connector allows standard fields to stream into Data Cloud in real time.

CRM data cannot be manually refreshed and must wait for the next scheduled synchronization,

The CRM Connector's synchronization times can be customized to up to 15-minute intervals.

Formula fields are refreshed at regular sync intervals and are updated at the next full refresh.

The CRM Connector allows standard fields to stream into Data Cloud in real time.

What does the Source Sequence reconciliation rule do in identity resolution?

Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last name

Includes data from sources where the data is most frequently occurring

Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources

Identifies which data sources should be used in the process of reconcillation by prioritizing the most recently updated data source

Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last name

Which two dependencies prevent a data stream from being deleted?Choose 2 answers

The underlying data lake object is used in a data transform.

The underlying data lake object is mapped to a data model object.

The underlying data lake object is used in activation.

The underlying data lake object is used in a data transform.

The underlying data lake object is mapped to a data model object.

The underlying data lake object is used in segmentation.

When creating a segment on an individual, what is the result of using two separate containers linked by an AND as shown below?GoodsProduct | Count | At Least | 1Color | Is Equal To | redANDGoodsProduct | Count | At Least | 1PrimaryProductCategory | Is Equal To | shoes

Individuals who purchased at least one of any red' product and also purchased at least one pair of 'shoes'

Individuals who purchased at least one 'red shoes' as a single line item in a purchase

Individuals who made a purchase of at least one 'red shoes' and nothing else

Individuals who purchased at least one of any 'red' product or purchased at least one pair of 'shoes'

What should an organization use to stream inventory levels from an inventory management system into Data Cloud in a fast and scalable, near-real-time way?

Marketing Cloud Personalization Connector

Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new line of business. The new business specializes in gourmet camping food. For business reasons as well as security reasons, it's important to NTO to keep all Data Cloud data separated by brand.Which capability best supports NTO's desire to separate its data by brand?

Data model objects for each brand

Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use.Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?

Create new segments using nested segments.

Create a High Investment Balance calculated insight.

Package High Investment Balance Customers in a data kit.

Create new segments by cloning High Investment Balance Customers.

Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone,and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector.What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation?

Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object.

Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream.

Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object.

Ingest the Contact object and then create a calculated insight to normalize the phone numbers, and then map to the Contact Point Phone data map object.

Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object.

A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table contains a name and primary email address, along with other personally Identifiable information (Pll).How should the fields be mapped to support identity resolution?

Map name to the Individual object and email address to the Contact Phone Email object.

Create a new custom object with fields that directly match the incoming table.

Map all fields to the Customer object.

Map name to the Individual object and email address to the Contact Phone Email object.

Map all fields to the Individual object, adding a custom field for the email address.

Cloud Kicks received a Request to be Forgotten by a customer.In which two ways should a consultant use Data Cloud to honor this request?Choose 2 answers

Add the Individual ID to a headerless file and use the delete from file functionality.

Use the Consent API to suppress processing and delete the Individual and related records from source data streams.

Delete the data from the incoming data stream and perform a full refresh.

Add the Individual ID to a headerless file and use the delete from file functionality.

Use Data Explorer to locate and manually remove the Individual.

Use the Consent API to suppress processing and delete the Individual and related records from source data streams.

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years.Which Data Cloud component allows for this?

Segment membership data model object

What is Data Cloud's primary value to customers?

To provide a unified view of a customer and their related data

To connect all systems with a golden record

To create a single source of truth for all anonymous data

To create personalized campaigns by listening, understanding, and acting on customer behavior

Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional history into Data Cloud.What should NTO use to achieve this?

B2C Commerce Starter Bundles plus a custom extract

Direct Sales Order entity ingestion

Direct Sales Product entity ingestion

B2C Commerce Starter Bundles plus a custom extract

Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a 'NO FILE FOUND' error message?Choose 2 answers

Check if correct permissions are configured for the Data Cloud user.

Check If the file exists in the specified bucket location.

Check if correct permissions are configured for the Data Cloud user.

Check if the Amazon S3 data source is enabled in Data Cloud Setup.

Check If the file exists in the specified bucket location.

Check if correct permissions are configured for the S3 user.

Which configuration supports separate Amazon S3 buckets for data ingestion and activation?

Dedicated S3 data sources in Data Cloud setup

Multiple S3 connectors in Data Cloud setup

Dedicated S3 data sources in activation setup

Separate user credentials for data stream and activation target

A customer wants to use the transactional data from their data warehouse in Data Cloud.They are only able to export the data via an SFTP site.How should the file be brought into Data Cloud?

Ingest the file with the SFTP Connector.

Ingest the file through the Cloud Storage Connector.

Manually import the file using the Data Import Wizard.

Use Salesforce's Dataloader application to perform a bulk upload from a desktop.

When performing segmentation or activation, which time zone is used to publish and refresh data?

Time zone set by the Salesforce Data Cloud org

Time zone specified on the activity at the time of creation

Time zone of the user creating the activity

Time zone of the Data Cloud Admin user

Time zone set by the Salesforce Data Cloud org

Cumulus Financial is currently using Data Cloud and ingesting transactional data from its backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the company created a formula field in Data Cloud to create a custom classification. It now needs to update this formula to account for more classifications.What should the consultant keep in mind with regard to formula field updates when using the S3Connector?

Data Cloud will update the formula for all records at the next incremental upsert refresh.

Data Cloud will initiate a full refresh of data from $3 and will update the formula on all records.

Data Cloud will only update the formula on a go-forward basis for new records.

Data Cloud does not support formula field updates for data streams of type upsert.

Data Cloud will update the formula for all records at the next incremental upsert refresh.

Luxury Retailers created a segment targeting high value customers that it activates throughMarketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.What is a reason for this?

Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.

Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.

Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.

Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.

Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new records.

Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.Which two use cases are considered a good fit for Data Cloud?Choose 2 answers

To ingest and unify data from various sources to reconcile customer identity

To use harmonized data to more accurately understand the customer and business impact

To ingest and unify data from various sources to reconcile customer identity

To create and orchestrate cross-channel marketing messages

To use harmonized data to more accurately understand the customer and business impact

To eliminate the need for separate business intelligence and IT data management tools

What does it mean to build a trust-based, first-party data asset?

To provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange

To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations

To ensure opt-in consents are collected for all email marketing as required by law

To obtain competitive data from reliable sources through interviews, surveys, and polls

What is the result of a segmentation criteria filtering on City | Is Equal To | 'San Jos'?

Cities only containing 'San Jos' or 'san jos'

Cities containing 'San Jos', 'San Jose', 'san jose', or 'san jose'

Cities only containing 'San Jose' or 'san jose'

Cities only containing 'San Jose' or 'San Jose'

Cities only containing 'San Jos' or 'san jos'

During a privacy law discussion with a customer, the customer indicates they need to honor requests for the right to be forgotten. The consultant determines that Consent API will solve this business need.Which two considerations should the consultant inform the customer about?Choose 2 answers

Data deletion requests are submitted for Individual profiles.

Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.

Data deletion requests are reprocessed at 30, 60, and 90 days.

Data deletion requests are processed within 1 hour.

Data deletion requests are submitted for Individual profiles.

Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.

To import campaign members into a campaign in Salesforce CRM, a user wants to export the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in the name.What are two ways to achieve this outcome?Choose 2 answers

Include campaign identifier in the activation name.

Include campaign identifier in the filename specification.

Include campaign identifier in the activation name.

Hard code the campaign identifier as a new attribute in the campaign activation.

Include campaign identifier in the filename specification.

Include campaign identifier in the segment name.

How can a consultant modify attribute names to match a naming convention in Cloud FileStorage targets?

Set preferred attribute names when configuring activation.

Use a formula field to update the field name in an activation.

Update attribute names in the data stream configuration.

Set preferred attribute names when configuring activation.

Update field names in the data model object.

Salesforce Certified Data Cloud Consultant Practice Test 1

Question 1 / 40

Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target.

Which two actions are required when configuring the activation?

Choose 2 answers

Add additional attributes.

Choose a segment.

Select contact points.

Add the calculated insight in the activation.

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Salesforce Certified Data Cloud Consultant Practice Test 1

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Salesforce Certified Data Cloud Consultant Practice Tests

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