Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a mailing campaign.How should the consultant provide this list to NTO?

Create a new file storage activation target, create the segment, and then activate the segment to the new activation target.

Create the segment and then click Download to obtain the segment membership details to provide to NTO.

Create a new file storage activation target, create the segment, and then activate the segment to the new activation target.

Create the segment, select Email as the activation target, and activate the segment di nearly to NTO.

Create the segment and then activate the segment to NTO's Salesforce CRM.

Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a mailing campaign.How should the consultant provide this list to NTO?

Create a new file storage activation target, create the segment, and then activate the segment to the new activation target.

Create the segment and then click Download to obtain the segment membership details to provide to NTO.

Create a new file storage activation target, create the segment, and then activate the segment to the new activation target.

Create the segment, select Email as the activation target, and activate the segment di nearly to NTO.

Create the segment and then activate the segment to NTO's Salesforce CRM.

Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a mailing campaign.How should the consultant provide this list to NTO?

Create a new file storage activation target, create the segment, and then activate the segment to the new activation target.

Create the segment and then click Download to obtain the segment membership details to provide to NTO.

Create a new file storage activation target, create the segment, and then activate the segment to the new activation target.

Create the segment, select Email as the activation target, and activate the segment di nearly to NTO.

Create the segment and then activate the segment to NTO's Salesforce CRM.

A Data Cloud consultant tries to save a new 1-to-l relationship between the Account DMO and Contact Point Address DMO but gets an error.What should the consultant do to fix this error?

Change the cardinality to many-to-one to accommodate multiple contacts per account.

Map additional fields to the Contact Point Address DMO.

Make sure that the total account records are high enough for Identity resolution.

Change the cardinality to many-to-one to accommodate multiple contacts per account.

Map Account to Contact Point Email and Contact Point Phone also.

A customer notices that their consolidation rate is low across their account unification. They have mapped Account to the Individual and Contact Point Email DMOs.What should they do to increase their consolidation rate?

Increase the number of matching rules.

Change reconciliation rules to Most Occurring.

Disable the individual identity ruleset.

Increase the number of matching rules.

Update their account address details in the data source

Northern Trail Outfitters asks its consultant to extract the runner profiles and activity logs from its Track My Run mobile app and load them into Data Cloud. The marketing department also indicates that they need the last 90 days of historical data and want all new and updated data as it becomes available on a go-forward basis.As best practice, which sequence of actions should the consultant use to implement this request?

Use bulk ingestion to first load the last 90 days of data, and then use streaming ingestion to synchronize future data as It becomes available.

Use bulk ingestion to first load the last 90 days of data, and also subsequently use bulk ingestion to synchronize the future data as It becomes available.

Use streaming ingestion to first load the last 90 days of data, and also subsequently use streaming ingestion synchronize future data as It becomes available.

Use streaming ingestion to first load the last 90 days of data, and then use bulk Ingestion to synchronize future data as It becomes available.

Use bulk ingestion to first load the last 90 days of data, and then use streaming ingestion to synchronize future data as It becomes available.

A consultant needs to minimize the difference between a Data Cloud segment population and Marketing Cloud data extension count to determine the true size of segments for campaign planning.What should the consultant recommend to filter the segments by to accomplish this?

User preferences for marketing outreach

A consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Date datatype.Which statement is true in this situation?

The target field will only hold the date part and ignore the time part.

The target field will throw an error and store null values.

The target field will be able to hold both types of values.

The target field will only hold the time part and ignore the date part.

The target field will only hold the date part and ignore the time part.

A consultant wants to make sure address details from customer orders are selected as best to save to the unified profile.What should the consultant do to achieve this?

Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Oder DMO to the top.

Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Individual DMO to the bottom.

Use the default reconciliation rules for Contact Point Address.

Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Oder DMO to the top.

Change the default reconciliation rules for Individual to Source Priority.

What is the role of artificial intelligence (AI) in Data Cloud?

Enhancing customer interactions through insights and predictions

Creating dynamic data-driven management dashboards

Enhancing customer interactions through insights and predictions

Generating email templates for use cases

A consultant is connecting sales order data to Data Cloud and considers whether to use the Profile, Engagement, or Other categories to map the DLO. The consultant chooses to map the DLO called Order-Headers to the Sales Order DMO using the Engagement category.What is the impact of this action on future mappings?

Only Engagement category DLOs can be mapped to the Sales Order DMO. Sales Order gets assigned to the Engagement Category.

A DLO with category Engagement can be mapped to any DMO using either Profile. Engagement, or Other categories.

When mapping a Profile DLO to the Sales Order DMO, the category gets updated to Profile.

Sales Order DMO gets assigned to both the Profile and Engagement categories when mapping a Profile DLO.

Only Engagement category DLOs can be mapped to the Sales Order DMO. Sales Order gets assigned to the Engagement Category.

Cloud Kicks plans to do a full deletion of one of its existing data streams and its underlying data lake object (DLO).What should the consultant consider before deleting the data stream?

The underlying DLO can be used in a data transform.

The underlying DLO cannot be mapped to a data model object.

The data stream must be associated with a data kit.

The data stream can be deleted without implicitly deleting the underlying DLO.

A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data Cloud.Where does a request for data deletion or right to be forgotten get submitted?

On the individual data profile in Data Cloud

A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company.Which action is essential to effectively begin the Data Cloud lifecycle?

Identify use cases and the required data sources and data quality.

Analyze and partition the data into data spaces.

Migrate the existing data into the Customer 360 Data Model.

Use calculated insights determine the benefits of Data Cloud for this company.

A consultant is troubleshooting a segment error.Which error message is solved by using calculated insights Instead of nested segments?

Multiple population counts are in progress.

Segment population count failed.

A marketing manager at Northern Trail Outfitters wants to Improve marketing return on investment (ROI) by tapping into Insights from Data Cloud Segment Intelligence.Which permission set does a user need to set this up?

Data Cloud Data Aware Specialist

The marketing manager at Cloud Kicks plans to bring in corporate phone numbers for its accounts into Data Cloud. They plan to use a custom field with data set to Phone to store these phone numbers.Which statement is true when ingesting phone numbers?

Text value can be accepted for ingestion into = phone data type field.

Data Cloud validates the format of the phone number at the time of Ingestion.

The phone number field car only accept 10-digit values.

The phone number field should be used as a primary key.

What is a typical use case for Salesforce Data Cloud?

Data harmonization across multiple platforms

Data synchronization across the Salesforce ecosystem

Data harmonization across multiple platforms

Sending personalized emails at scale

Cumulus Financial offers both business and personal loans. Records in the Contact DLO can be useful for both groups since individual customers may have both business and personal loans. However, for legal reasons, the two groups must be kept separate.How should Cumulus Financial solve this business requirement?

Create two identity resolution rules in the same data space.

A company wants to include certain personalized fields in an email by including related attributes during the activation in Data Cloud. It notices that some values, such as purchased product names, do not have consistent casing in Marketing Cloud Engagement. For example, purchased product names appear as follows: Jacket, jacket, shoes, SHOES. The company wants to normalize all names to proper case and replace any null values with a default value.How should a consultant fulfill this requirement within Data Cloud?

Create one batch data transform that creates a new DLO.

Create a streaming insight with a data action.

Use formula fields when ingesting at the data stream level.

Create one batch data transform per data stream.

Create one batch data transform that creates a new DLO.

Cumulus Financial wants to create a segment of individuals based on transaction history data. This data has been mapped in the data model and is accessible via multiple container paths for segmentation.What happens if the optimal container path for this use case is not selected?

The resulting segment may be smaller or larger than expected.

Alternate container paths will be suggested before the segment is published.

The resulting segment may be smaller or larger than expected.

Data Cloud segmentation will automatically select the optimal container path.

The resulting segment will not be generated.

A finance company that uses Data Cloud wants to simplify how its users can view all the various channels a customer engages with Which feature should the consultant recommend to meet this requirement?

Use Data Cloud to connect with analytic tools, like Tableau.

Use calculated insights to determine when and how to engage with various customers.

Create segments based on the ingested data and insights to activate in Marketing Cloud.

Use Data Cloud to ingest data from various available data sources.

The Data Cloud admin at Northern Trail Outfitters (NTO) wants to be proactively and immediately informed via Slack and email if any of the data streams fail for any reason. If this happens, a case should also be triggered as part of NTO's existing support and triage process, and reflected in its global monitoring dashboard.What should a consultant recommend for these requirements?

Salesforce reports and dashboards

A bank collects customer data for its loan applicants and high net worth customers. A customer can be both a load applicant and a high net worth customer, resulting in duplicate data.How should a consultant ingest and map this data in Data Cloud?

Ingest the data into two DLOs and map each to the individual and Contact point Email DMOs.

Use a data transform to consolidate the data into one DLO and them map it to the individual and Contact Point Email DMOs.

Ingest the data into two DLOs and map each to the individual and Contact point Email DMOs.

Ingest the data into two DLOs and then map to two custom DMOs.

Ingest the data into one DLO and then map to one custom DMO.

A user needs permissions to access Data Cloud to create, manage, and activate segments, However, the user should not be allowed to created reports or manage data sources.Which permission set should the consultant assign?

Data Cloud Marketing Specialist

Data Cloud Data Aware Specialist

Cumulus Financial (CF) wants to target loyal and engaged customers. When a platinum tier customer visits their Investment pages more than three times in a 24-hour period, CF wants to Immediately Send an email that offers a private consultation.What should a consultant recommend for this business requirement?

Streaming insight with a data action into a journey in Marketing Cloud Engagement

Calculated insight with a data action to a Marketing Cloud Engagement transactional email

Rapid segment to a data action journey in Marketing Cloud Engagement

Standard segment with activation into Marketing Cloud Engagement

Streaming insight with a data action into a journey in Marketing Cloud Engagement

A global fashion retailer operates online sales platforms across AMFR, FMFA, and APAC. the data formats for customer, order, and product Information vary by region, and compliance regulations require data to remain unchanged in the original data sources They also require a unified view of customer profiles for real-time personalization and analytics.Given these requirement, which transformation approach should the company implement to standardise and cleanse incoming data streams?

Implement streaming data transformations.

Implement batch data transformations.

Transform data before ingesting into Data Cloud.

Use Apex to transform and cleanse data.

What is a reason to create a formula when ingesting a data stream?

To transform is date time field into a dale field for use in data mapping

To concatenate files so they are ingested in the correct sequence

To add a unique external identifier to an existing ruleset

To transform is date time field into a dale field for use in data mapping

To remove duplicate rows of data from the data stream

What is a key functionality of Data Cloud?

To build insights on unified profiles

To create a master data management (MUM) strategy

To give a persistent ID for unified profiles

To build insights on unified profiles

To help users build a heat map using their data

Cumulus Financial segregates its sales CRM data based on Region for its Data Cloud users. Multiple data spaces are configured: a default space and two additional spaces tailored for EMEA and APAC regions.EME A sales reps who need temporary access to visualize data for both regions say that they cannot visualize APAC data. APAC sales reps can visualize the corresponding segmented data.Which statement describes the cause of this issue?

The EMEA sales reps have not been assigned to the permission set associated with the APAC data space.

The EMEA sales reps have not been assigned to the profile associated with the APAC data space.

The APAC data space is not associated with any permission set.

The APAC data space Is not associated with any profile.

The EMEA sales reps have not been assigned to the permission set associated with the APAC data space.

A consultant is setting up Data Cloud for a multi-brand organization and is using data spaces to segregate its data for various brands.While starting the mapping of a data stream, the consultant notices that they cannot map the object for one of the brands.What should the consultant do to make the object available for a new data space?

Navigate to the Data Space tab and select the object to be included in the new data space.

Create a new data stream and map the second data stream to the data space.

Copy data from the default data space to a new DMO using the Data Copy feature and link this DMO to the new data space.

Create a batch transform to split data between different data spaces.

Navigate to the Data Space tab and select the object to be included in the new data space.

Cumulus Financial is experiencing delays in publishing multiple segments simultaneously. The company wants to avoid reducing the frequency at which segments are published, while retaining the same segments in place today.Which action should a consultant take to alleviate this issue?

Adjust the publish schedule start time of each segment to prevent overlapping processes.

Enable rapid segment publishing to all to segment to reduce generation time.

Reduce the number of segments being published.

Increase the Data Cloud segmentation concurrency limit.

Adjust the publish schedule start time of each segment to prevent overlapping processes.

A customer creates a large segment of customers that placed orders in the last 30 days, and adds related attributes from the... to the activation. Upon checking the activation in Marketing Cloud, they notice It contains orders that are older than 30 days.What should a consultant do to resolve this issue?

Apply a filter to Purchase Order Date to exclude orders older than 30 days.

use data graphs that contain only 30 days of data.

Apply a data space fitter to exclude orders older than 30 days.

Apply a filter to Purchase Order Date to exclude orders older than 30 days.

Use SQL in Marketing Cloud Engagement to remove orders older than 30 days.

A consultant needs to create a data graph based on several DLOs,Which step should the consultant take to make this work?

Map the DLOS to DMOS and use these in the data graph.

Use a data action to update the data graph with the DLO data

Map the DLOS to DMOS and use these in the data graph.

Map the DLOs directly to a data graph.

Batch transform the DLOs to multiple DMOs and activate these with the data graph.

Salesforce Certified Data Cloud Consultant Practice Test 4

Northern Trail Outfitters (NTO) is getting ready to start ingesting its CRM data into Data Cloud.

While setting up the connector, which type of refresh should NTO expect when the data stream is deployed for the first time?

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Salesforce Certified Data Cloud Consultant Practice Test 4

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