A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria, that are updated on a monthly basis.What is the most efficient option to allow for this capability?

Create a reusable container block with common criteria.

Create, publish, and deploy a data kit.

Create a reusable container block with common criteria.

Create a segment and copy it for each brand.

A customer needs to integrate in real time with Salesforce CRM.Which feature accomplishes this requirement?

Data actions and Lightning web components

A user wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV).Which sequence of data model object (DMO) joins is necessary within the calculated Insight to enable this calculation?

Unified Individual > Unified Link Individual > Sales Order

Unified Individual > Individual > Sales Order

Sales Order > Individual > Unified Individual

Sales Order > Unified Individual

Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds.The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments.How should the Data Cloud consultant configure this activation?

Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to 'Mutual Fund'.

Include Fund Type equal to 'Mutual Fund' as a related attribute. Configure an activation based on the new segment with no additional attributes.

Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to 'Mutual Fund'.

Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.

Include Fund Name and Fund Type by default for post processing in the target system.

A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why.What are two likely explanations for the increase?Choose 2 answers

New data sources have been added to Data Cloud that largely overlap with the existing profiles.

Identity resolution rules have been added to the ruleset to increase the number of matched profiles.

New data sources have been added to Data Cloud that largely overlap with the existing profiles.

Duplicates have been removed from source system data streams.

Identity resolution rules have been removed to reduce the number of matched profiles.

Identity resolution rules have been added to the ruleset to increase the number of matched profiles.

A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing.What should a consultant recommend in this scenario?

Use batch transforms to create a second data lake object.

Create a junction object in Salesforce CRM and modify the ingestion strategy.

Create a data kit from the data lake object and deploy it to the same Data Cloud org.

A segment fails to refresh with the error 'Segment references too many data lake objects(DLOS)'.Which two troubleshooting tips should help remedy this issue?Choose 2 answers

Split the segment into smaller segments.

Use calculated insights in order to reduce the complexity of the segmentation query.

Split the segment into smaller segments.

Use calculated insights in order to reduce the complexity of the segmentation query.

Refine segmentation criteria to limit up to five custom data model objects (DMOs).

Space out the segment schedules to reduce DLO load.

A consultant is working in a customer's Data Cloud org and is asked to delete the existing identity resolution ruleset.Which two impacts should the consultant communicate as a result of this action?Choose 2 answers

Unified customer data associated with this ruleset will be removed.

Dependencies on data model objects will be removed.

All individual data will be removed.

Unified customer data associated with this ruleset will be removed.

Dependencies on data model objects will be removed.

All source profile data will be removed

Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud.In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?

Refresh Data Stream > Identity Resolution > Calculated Insight

Calculated Insight > Refresh Data Stream > Identity Resolution

Refresh Data Stream > Calculated Insight > Identity Resolution

Identity Resolution > Refresh Data Stream > Calculated Insight

Refresh Data Stream > Identity Resolution > Calculated Insight

Data Cloud receives a nightly file of all ecommerce transactions from the previous day.Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer's scheduled campaign messages.What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?

Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run.

Set a refresh schedule for the calculated insights to occur every hour.

Ensure the activations are set to Incremental Activation and automatically publish every hour.

Ensure the segments are set to Rapid Publish and set to refresh every hour.

Which two requirements must be met for a calculated insight to appear in the segmentation canvas?Choose 2 answers

The calculated insight must contain a dimension including the Individual or Unified Individual Id.

The primary key of the segmented table must be a dimension in the calculated insight.

The metrics of the calculated insights must only contain numeric values.

The primary key of the segmented table must be a metric in the calculated insight.

The calculated insight must contain a dimension including the Individual or Unified Individual Id.

The primary key of the segmented table must be a dimension in the calculated insight.

A customer requests that their personal data be deleted.Which action should the consultant take to accommodate this request in Data Cloud?

Use Consent API to request deletion of the customer's information.

Use a streaming API call to delete the customer's information.

Use Profile Explorer to delete the customer data from Data Cloud.

Use Consent API to request deletion of the customer's information.

Use the Data Rights Subject Request tool to request deletion of the customer's information.

What does the Ignore Empty Value option do in identity resolution?

Ignores empty fields when running reconciliation rules

Ignores empty fields when running any custom match rules

Ignores empty fields when running reconciliation rules

Ignores Individual object records with empty fields when running identity resolution rules

Ignores empty fields when running the standard match rules

Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on FuzzyName and Normalized Email.What should NTO do to ensure the best email address is activated?

Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.

Include Contact Point Email object Is Active field as a match rule.

Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.

Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.

Set the default reconciliation rule to Last Updated.

A customer wants to create segments of users based on their Customer Lifetime Value.However, the source data that will be brought into Data Cloud does not include that key performance indicator (KPI).Which sequence of steps should the consultant follow to achieve this requirement?

Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation

Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation

Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation

Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation

A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that it has been modeled successfully to its linked data model object. The user will also need to make changes if required.What is the minimum permission set needed to accommodate this use case?

Data Cloud for Marketing Specialist

Data Cloud for Marketing Data Aware Specialist

A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM. This custom object stores the email address a Contact that they want to use for activation.To which data entity is mapped?

Custom customer Email__c object

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years.Which Data Cloud component allows for this?

Segment membership data model object

Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention.Which two options should a consultant configure when ingesting this data stream?Choose 2 answers

Ensure the refresh mode is set to 'Upsert'.

Ensure the filename contains a wildcard to a accommodate the timestamp.

Ensure that deletion of old files is enabled.

Ensure the refresh mode is set to 'Upsert'.

Ensure the filename contains a wildcard to a accommodate the timestamp.

Ensure the refresh mode is set to 'Full Refresh.''

Which solution provides an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis?

Marketing Cloud Data extension Data Stream

Automation Studio and Profile file API

Marketing Cloud Data extension Data Stream

Email Studio Starter Data Bundle

Which information is provided in a .csv file when activating to Amazon S3?

An audit log showing the user who activated the segment and when it was activated

The metadata regarding the segment definition

The manifest of origin sources within Data Cloud

Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.What is a reason for this?

Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.

Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.

Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new records.

Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.

A Data Cloud consultant recently added a new data source and mapped some of the data to a new custom data model object (DMO) that they want to use for creating segments. However, they cannot view the newly created DMO when trying to create a new segment.What is the cause of this issue?

The new DMO is not of category Profile.

Data has not yes been ingested into the DMO.

The new DMO is not of category Profile.

The new DMO does not have a relationship to the individual DMO

Segmentation is only supported for the Individual and Unified Individual DMOs.

Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users.What should the consultant do to accomplish this?

Use the data spaces feature and applying filtering on the Account data lake object based on Country.

Use streaming transforms to filter out Account data based on Country and map to separate data model objects accordingly.

Use the data spaces feature and applying filtering on the Account data lake object based on Country.

Use Salesforce sharing rules on the Account object to filter and segregate records based on Country.

Use formula fields based on the account Country field to filter incoming records.

How does Data Cloud handle an individual's Right to be Forgotten?

Deletes the specified Individual and records from any data model object/data lake object related to the Individual.

Deletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion

Deletes the specified Individual record and its Unified Individual Link record.

Deletes the specified Individual and records from any data source object mapped to the Individual data model object.

Deletes the specified Individual and records from any data model object/data lake object related to the Individual.

A healthcare client wants to make use of identity resolution, but does not want to risk unifying profiles that may share certain personally identifying information (PII).Which matching rule criteria should a consultant recommend for the most accurate matching results?

Party Identification on Patient ID

Fuzzy First Name, Exact Last Name, and Email

A user is not seeing suggested values from newly-modeled data when building a segment.What is causing this issue?

Value suggestion is still processing and to be available.

Value suggestion requires Data Aware Specialist permissions at a minimum.

Value suggestion can only work on direct attributes and not related attributes.

Value suggestion will only return result for the first 50 values of a specific attribute.

A consultant is building a segment to announce a new product launch for customers that have previously purchased black pants.How should the consultant place attributes for product color and product type from the Order Product object to meet this criteria?

Place the attributes for product color and product type in a single container.

Place the attribute for product color in one container and the attribute for product type in another container.

Place an attribute for the 'black' calculated insight to dynamically apply

Place the attributes for product and product type as direct attributes.

Place the attributes for product color and product type in a single container.

Salesforce Certified Data Cloud Consultant Practice Test 2

Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV)

but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.

What should a consultant use to address this use case in Data Cloud?

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Salesforce Certified Data Cloud Consultant Practice Test 2

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