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Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV)

but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.

What should a consultant use to address this use case in Data Cloud?

A.
Flow Orchestration
A.
Flow Orchestration
Answers
B.
Nested segments
B.
Nested segments
Answers
C.
Metrics on metrics
C.
Metrics on metrics
Answers
D.
Streaming data transform
D.
Streaming data transform
Answers
Suggested answer: C

Explanation:

Metrics on metrics is a feature that allows creating new metrics based on existing metrics and applying mathematical operations on them. This can be useful for calculating complex business metrics such as LTV, ROI, or conversion rates. In this case, the consultant can use metrics on metrics to calculate the LTV of each customer by summing up the revenue generated by them across different channels. The consultant can also create breakdowns of the revenue by channel by using the channel attribute as a dimension in the metric definition.

A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria, that are updated on a monthly basis.

What is the most efficient option to allow for this capability?

A.
Create, publish, and deploy a data kit.
A.
Create, publish, and deploy a data kit.
Answers
B.
Create a reusable container block with common criteria.
B.
Create a reusable container block with common criteria.
Answers
C.
Create a nested segment.
C.
Create a nested segment.
Answers
D.
Create a segment and copy it for each brand.
D.
Create a segment and copy it for each brand.
Answers
Suggested answer: B

Explanation:

The most efficient option to allow for this capability is to create a reusable container block with common criteria. A container block is a segment component that can be reused across multiple segments. A container block can contain any combination of filters, nested segments, and exclusion criteria. A consultant can create a container block with the exclusion criteria that apply to all the segments managed by multiple brand teams, and then add the container block to each segment. This way, the consultant can update the exclusion criteria in one place and have them reflected in all the segments that use the container block.

The other options are not the most efficient options to allow for this capability. Creating, publishing, and deploying a data kit is a way to share data and segments across different data spaces, but it does not allow for updating the exclusion criteria on a monthly basis. Creating a nested segment is a way to combine segments using logical operators, but it does not allow for excluding individuals based on specific criteria. Creating a segment and copying it for each brand is a way to create multiple segments with the same exclusion criteria, but it does not allow for updating the exclusion criteria in one place.

Create a Container Block

Create a Segment in Data Cloud

Create and Publish a Data Kit

Create a Nested Segment

A customer needs to integrate in real time with Salesforce CRM.

Which feature accomplishes this requirement?

A.
Streaming transforms
A.
Streaming transforms
Answers
B.
Data model triggers
B.
Data model triggers
Answers
C.
Sales and Service bundle
C.
Sales and Service bundle
Answers
D.
Data actions and Lightning web components
D.
Data actions and Lightning web components
Answers
Suggested answer: A

Explanation:

The correct answer is A. Streaming transforms. Streaming transforms are a feature of Data Cloud that allows real-time data integration with Salesforce CRM.Streaming transforms use the Data Cloud Streaming API to synchronize micro-batches of updates between the CRM data source and Data Cloud in near-real time1.Streaming transforms enable Data Cloud to have the most current and accurate CRM data for segmentation and activation2.

The other options are incorrect for the following reasons:

B . Data model triggers.Data model triggers are a feature of Data Cloud that allows custom logic to be executed when data model objects are created, updated, or deleted3. Data model triggers do not integrate data with Salesforce CRM, but rather manipulate data within Data Cloud.

C . Sales and Service bundle.Sales and Service bundle is a feature of Data Cloud that allows pre-built data streams, data model objects, segments, and activations for Sales Cloud and Service Cloud data sources4. Sales and Service bundle does not integrate data in real time with Salesforce CRM, but rather ingests data at scheduled intervals.

D . Data actions and Lightning web components.Data actions and Lightning web components are features of Data Cloud that allow custom user interfaces and workflows to be built and embedded in Salesforce applications5. Data actions and Lightning web components do not integrate data with Salesforce CRM, but rather display and interact with data within Salesforce applications.

1:Load Data into Data Cloud

2: [Data Streams in Data Cloud]

3: [Data Model Triggers in Data Cloud] unit on Trailhead

4: [Sales and Service Bundle in Data Cloud] unit on Trailhead

5: [Data Actions and Lightning Web Components in Data Cloud] unit on Trailhead

: [Data Model in Data Cloud] unit on Trailhead

: [Create a Data Model Object] article on Salesforce Help

: [Data Sources in Data Cloud] unit on Trailhead

: [Connect and Ingest Data in Data Cloud] article on Salesforce Help

: [Data Spaces in Data Cloud] unit on Trailhead

: [Create a Data Space] article on Salesforce Help

: [Segments in Data Cloud] unit on Trailhead

: [Create a Segment] article on Salesforce Help

: [Activations in Data Cloud] unit on Trailhead

: [Create an Activation] article on Salesforce Help

A user wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV).

Which sequence of data model object (DMO) joins is necessary within the calculated Insight to enable this calculation?

A.
Unified Individual > Unified Link Individual > Sales Order
A.
Unified Individual > Unified Link Individual > Sales Order
Answers
B.
Unified Individual > Individual > Sales Order
B.
Unified Individual > Individual > Sales Order
Answers
C.
Sales Order > Individual > Unified Individual
C.
Sales Order > Individual > Unified Individual
Answers
D.
Sales Order > Unified Individual
D.
Sales Order > Unified Individual
Answers
Suggested answer: A

Explanation:

To create a multi-dimensional metric to identify unified individual lifetime value (LTV), the sequence of data model object (DMO) joins that is necessary within the calculated Insight is Unified Individual > Unified Link Individual > Sales Order.This is because the Unified Individual DMO represents the unified profile of an individual or entity that is created by identity resolution1.The Unified Link Individual DMO represents the link between a unified individual and an individual from a source system2.The Sales Order DMO represents the sales order information from a source system3. By joining these three DMOs, you can calculate the LTV of a unified individual based on the sales order data from different source systems. The other options are incorrect because they do not join the correct DMOs to enable the LTV calculation.Option B is incorrect because the Individual DMO represents the source profile of an individual or entity from a source system, not the unified profile4. Option C is incorrect because the join order is reversed, and you need to start with the Unified Individual DMO to identify the unified profile. Option D is incorrect because it is missing the Unified Link Individual DMO, which is needed to link the unified profile with the source profile.

Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds.

The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments.

How should the Data Cloud consultant configure this activation?

A.
Include Fund Type equal to 'Mutual Fund' as a related attribute. Configure an activation based on the new segment with no additional attributes.
A.
Include Fund Type equal to 'Mutual Fund' as a related attribute. Configure an activation based on the new segment with no additional attributes.
Answers
B.
Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to 'Mutual Fund'.
B.
Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to 'Mutual Fund'.
Answers
C.
Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.
C.
Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.
Answers
D.
Include Fund Name and Fund Type by default for post processing in the target system.
D.
Include Fund Name and Fund Type by default for post processing in the target system.
Answers
Suggested answer: B

Explanation:

To personalize the email content with information about each customer's current mutual fund investments, the Data Cloud consultant needs to add related attributes to the activation. Related attributes are additional data fields that can be sent along with the segment to the target system for personalization or analysis purposes. In this case, the consultant needs to add the Fund Name attribute, which contains the name of the mutual fund that the customer has invested in, and apply a filter for Fund Type equal to ''Mutual Fund'' to ensure that only relevant data is sent. The other options are not correct because:

A . Including Fund Type equal to ''Mutual Fund'' as a related attribute is not enough to personalize the email content. The consultant also needs to include the Fund Name attribute, which contains the specific name of the mutual fund that the customer has invested in.

C . Adding related attribute Fund Type is not enough to personalize the email content. The consultant also needs to add the Fund Name attribute, which contains the specific name of the mutual fund that the customer has invested in, and apply a filter for Fund Type equal to ''Mutual Fund'' to ensure that only relevant data is sent.

D . Including Fund Name and Fund Type by default for post processing in the target system is not a valid option. The consultant needs to add the related attributes and filters during the activation configuration in Data Cloud, not after the data is sent to the target system.

A consultant is integrating an Amazon 53 activated campaign with the customer's destination system.

In order for the destination system to find the metadata about the segment, which file on the 53 will contain this information for processing?

A.
The .txt file
A.
The .txt file
Answers
B.
The json file
B.
The json file
Answers
C.
The .csv file
C.
The .csv file
Answers
D.
The .zip file
D.
The .zip file
Answers
Suggested answer: B

Explanation:

The file on the Amazon S3 that will contain the metadata about the segment for processing is B. The json file. The json file is a metadata file that is generated along with the csv file when a segment is activated to Amazon S3. The json file contains information such as the segment name, the segment ID, the segment size, the segment attributes, the segment filters, and the segment schedule. The destination system can use this file to identify the segment and its properties, and to match the segment data with the corresponding fields in the destination system.

A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why.

What are two likely explanations for the increase?

Choose 2 answers

A.
New data sources have been added to Data Cloud that largely overlap with the existing profiles.
A.
New data sources have been added to Data Cloud that largely overlap with the existing profiles.
Answers
B.
Duplicates have been removed from source system data streams.
B.
Duplicates have been removed from source system data streams.
Answers
C.
Identity resolution rules have been removed to reduce the number of matched profiles.
C.
Identity resolution rules have been removed to reduce the number of matched profiles.
Answers
D.
Identity resolution rules have been added to the ruleset to increase the number of matched profiles.
D.
Identity resolution rules have been added to the ruleset to increase the number of matched profiles.
Answers
Suggested answer: A, D

Explanation:

The consolidation rate is a metric that measures the amount by which source profiles are combined to produce unified profiles in Data Cloud, calculated as 1 - (number of unified profiles / number of source profiles). A higher consolidation rate means that more source profiles are matched and merged into fewer unified profiles, while a lower consolidation rate means that fewer source profiles are matched and more unified profiles are created. There are two likely explanations for why the consolidation rate has recently increased for a customer:

New data sources have been added to Data Cloud that largely overlap with the existing profiles. This means that the new data sources contain many profiles that are similar or identical to the profiles from the existing data sources. For example, if a customer adds a new CRM system that has the same customer records as their old CRM system, the new data source will overlap with the existing one. When Data Cloud ingests the new data source, it will use the identity resolution ruleset to match and merge the overlapping profiles into unified profiles, resulting in a higher consolidation rate.

Identity resolution rules have been added to the ruleset to increase the number of matched profiles. This means that the customer has modified their identity resolution ruleset to include more match rules or more match criteria that can identify more profiles as belonging to the same individual. For example, if a customer adds a match rule that matches profiles based on email address and phone number, instead of just email address, the ruleset will be able to match more profiles that have the same email address and phone number, resulting in a higher consolidation rate.

A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing.

What should a consultant recommend in this scenario?

A.
Clone the data source object.
A.
Clone the data source object.
Answers
B.
Use batch transforms to create a second data lake object.
B.
Use batch transforms to create a second data lake object.
Answers
C.
Create a junction object in Salesforce CRM and modify the ingestion strategy.
C.
Create a junction object in Salesforce CRM and modify the ingestion strategy.
Answers
D.
Create a data kit from the data lake object and deploy it to the same Data Cloud org.
D.
Create a data kit from the data lake object and deploy it to the same Data Cloud org.
Answers
Suggested answer: B

Explanation:

Batch transforms are a feature that allows creating new data lake objects based on existing data lake objects and applying transformations on them. This can be useful for splitting, merging, or reshaping data to fit the data model or business requirements. In this case, the consultant can use batch transforms to create a second data lake object that contains only the airline points from the original loyalty data object. The original object can be modified to contain only the hotel points. This way, the client can have two separate records for each point system and track and process them accordingly.

A segment fails to refresh with the error 'Segment references too many data lake objects

(DLOS)'.

Which two troubleshooting tips should help remedy this issue?

Choose 2 answers

A.
Split the segment into smaller segments.
A.
Split the segment into smaller segments.
Answers
B.
Use calculated insights in order to reduce the complexity of the segmentation query.
B.
Use calculated insights in order to reduce the complexity of the segmentation query.
Answers
C.
Refine segmentation criteria to limit up to five custom data model objects (DMOs).
C.
Refine segmentation criteria to limit up to five custom data model objects (DMOs).
Answers
D.
Space out the segment schedules to reduce DLO load.
D.
Space out the segment schedules to reduce DLO load.
Answers
Suggested answer: A, B

Explanation:

The error ''Segment references too many data lake objects (DLOs)'' occurs when a segment query exceeds the limit of 50 DLOs that can be referenced in a single query. This can happen when the segment has too many filters, nested segments, or exclusion criteria that involve different DLOs. To remedy this issue, the consultant can try the following troubleshooting tips:

Split the segment into smaller segments.The consultant can divide the segment into multiple segments that have fewer filters, nested segments, or exclusion criteria. This can reduce the number of DLOs that are referenced in each segment query and avoid the error. The consultant can then use the smaller segments as nested segments in a larger segment, or activate them separately.

Use calculated insights in order to reduce the complexity of the segmentation query.The consultant can create calculated insights that are derived from existing data using formulas. Calculated insights can simplify the segmentation query by replacing multiple filters or nested segments with a single attribute. For example, instead of using multiple filters to segment individuals based on their purchase history, the consultant can create a calculated insight that calculates the lifetime value of each individual and use that as a filter.

The other options are not troubleshooting tips that can help remedy this issue. Refining segmentation criteria to limit up to five custom data model objects (DMOs) is not a valid option, as the limit of 50 DLOs applies to both standard and custom DMOs. Spacing out the segment schedules to reduce DLO load is not a valid option, as the error is not related to the DLO load, but to the segment query complexity.

Troubleshoot Segment Errors

Create a Calculated Insight

Create a Segment in Data Cloud

An organization wants to enable users with the ability to identify and select text attributes from a picklist of options.

Which Data Cloud feature should help with this use case?

A.
Value suggestion
A.
Value suggestion
Answers
B.
Data harmonization
B.
Data harmonization
Answers
C.
Transformation formulas
C.
Transformation formulas
Answers
D.
Global picklists
D.
Global picklists
Answers
Suggested answer: A

Explanation:

: Value suggestion is a Data Cloud feature that allows users to see and select the possible values for a text field when creating segment filters. Value suggestion can be enabled or disabled for each data model object (DMO) field in the DMO record home. Value suggestion can help users to identify and select text attributes from a picklist of options, without having to type or remember the exact values. Value suggestion can also reduce errors and improve data quality by ensuring consistent and valid values for the segment filters.

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