A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.
Which two steps should the consultant take to address this new use case?
Choose 2 answers

Question

A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.

Which two steps should the consultant take to address this new use case?

Choose 2 answers

Yohane Phompho · Accepted Answer

Map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both.

Yohane Phompho · Accepted Answer

Create a matching rule based on party identification that matches on CRM ID as the party identification name.

Yohane Phompho · Answer

Map the primary key from the two systems to party identification, using CRM ID as the identification name for individuals coming from the CRM, and Marketing ID as the identification name for individuals coming from the marketing platform.

Yohane Phompho · Answer

Create a custom matching rule for an exact match on the Individual ID attribute.

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