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Which two common use cases can be addressed with Data Cloud? Choose 2 answers
Which solution provides an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis?
Which information is provided in a .csv file when activating to Amazon S3?
A consultant is ingesting a list of employees from their human resources database that they want to segment on. Which data stream category should the consultant choose when ingesting this data?
Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud. Which engagement channel data will require custom integration?
A consultant is troubleshooting a segment error. Which error message is solved by using calculated insights Instead of nested segments?
Northern Trail Outfitters asks its consultant to extract the runner profiles and activity logs from its Track My Run mobile app and load them into Data Cloud. The marketing department also indicates that they need the last 90 days of historical data and want all new and updated data as it becomes available on a go-forward basis. As best practice, which sequence of actions should the consultant use to implement this request?
A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs. When creating the activation target, which type of target should the consultant select?
How does Data Cloud ensure high availability and fault tolerance for customer data?
A user has built a segment in Data Cloud and is in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to be related to the individual. Which statement explains why these attributes are not available?

Question 21 - Certified Data Cloud Consultant discussion

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Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years.

Which Data Cloud component allows for this?

A.
Segment exclusion
Answers
A.
Segment exclusion
B.
Nested segments
Answers
B.
Nested segments
C.
Segment membership data model object
Answers
C.
Segment membership data model object
D.
Calculated insights
Answers
D.
Calculated insights
Suggested answer: C

Explanation:

Data Cloud allows customers to analyze the segment membership history of individuals using the Segment Membership data model object. This object stores information about when an individual joined or left a segment, and can be used to create reports and dashboards to track segment performance over time. Cumulus Financial can use this object to filter individuals who have been in the segment within the last 2 years and compare them with other metrics.

The other options are not Data Cloud components that allow for this analysis. Segment exclusion is a feature that allows customers to remove individuals from a segment based on another segment. Nested segments are segments that are created from other segments using logical operators. Calculated insights are derived attributes that are created from existing data using formulas.

Segment Membership Data Model Object

Data Cloud Reports and Dashboards

Create a Segment in Data Cloud

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asked 23/09/2024
JENNIFER MALIWANAG
38 questions
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