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Question 41 - Certified Data Cloud Consultant discussion

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Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV)

but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.

What should a consultant use to address this use case in Data Cloud?

A.
Flow Orchestration
Answers
A.
Flow Orchestration
B.
Nested segments
Answers
B.
Nested segments
C.
Metrics on metrics
Answers
C.
Metrics on metrics
D.
Streaming data transform
Answers
D.
Streaming data transform
Suggested answer: C

Explanation:

Metrics on metrics is a feature that allows creating new metrics based on existing metrics and applying mathematical operations on them. This can be useful for calculating complex business metrics such as LTV, ROI, or conversion rates. In this case, the consultant can use metrics on metrics to calculate the LTV of each customer by summing up the revenue generated by them across different channels. The consultant can also create breakdowns of the revenue by channel by using the channel attribute as a dimension in the metric definition.

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asked 23/09/2024
Javier Rodriguez
33 questions
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