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Question 63 - Certified Data Cloud Consultant discussion

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Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?

A.
Engagement
Answers
A.
Engagement
B.
Membership
Answers
B.
Membership
C.
Party
Answers
C.
Party
D.
Global Account
Answers
D.
Global Account
Suggested answer: C

Explanation:

: The data model subject area that should be used for any Organization, Individual, or Member in the Customer 360 data model is the Party subject area. The Party subject area defines the entities that are involved in any business transaction or relationship, such as customers, prospects, partners, suppliers, etc. The Party subject area contains the following data model objects (DMOs):

Organization:A DMO that represents a legal entity or a business unit, such as a company, a department, a branch, etc.

Individual:A DMO that represents a person, such as a customer, a contact, a user, etc.

Member:A DMO that represents the relationship between an individual and an organization, such as an employee, a customer, a partner, etc.

The other options are not data model subject areas that should be used for any Organization, Individual, or Member in the Customer 360 data model. The Engagement subject area defines the actions that people take, such as clicks, views, purchases, etc. The Membership subject area defines the associations that people have with groups, such as loyalty programs, clubs, communities, etc. The Global Account subject area defines the hierarchical relationships between organizations, such as parent-child, subsidiary, etc.

Data Model Subject Areas

Party Subject Area

Customer 360 Data Model

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asked 23/09/2024
Francisco Jesús Cano Hinarejos
53 questions
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