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Question 67 - Certified Data Cloud Consultant discussion

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During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?

A.
Harmonization
Answers
A.
Harmonization
B.
Data Cleansing
Answers
B.
Data Cleansing
C.
Data Consolidation
Answers
C.
Data Consolidation
D.
Identity Resolution
Answers
D.
Identity Resolution
Suggested answer: D

Explanation:

The feature that the consultant should highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile is D. Identity Resolution. Identity Resolution is the process of identifying, matching, and reconciling data about individuals across different data sources and creating a unified profile that represents a single view of the customer. Identity Resolution uses various methods and rules to determine the best match and reconciliation of data, such as deterministic matching, probabilistic matching, reconciliation rules, and identity graphs. Identity Resolution enables the customer to have a complete and accurate understanding of their customers and their interactions across different channels and touchpoints.

asked 23/09/2024
Wissem M'RAD
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