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Question 89 - Certified Data Cloud Consultant discussion

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How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?

A.
Creates additional contact points
Answers
A.
Creates additional contact points
B.
Leverages reconciliation rules
Answers
B.
Leverages reconciliation rules
C.
Creates additional rulesets
Answers
C.
Creates additional rulesets
D.
Leverages match rules
Answers
D.
Leverages match rules
Suggested answer: B

Explanation:

Identity resolution is the process of creating unified profiles of individuals by matching and merging data from different sources. When there is conflicting information in the data model, such as different names, addresses, or phone numbers for the same person, identity resolution leverages reconciliation rules to select the most accurate and complete attributes for the unified profile. Reconciliation rules are configurable rules that define how to resolve conflicts based on criteria such as recency, frequency, source priority, or completeness. For example, a reconciliation rule can specify that the most recent name or the most frequent phone number should be selected for the unified profile. Reconciliation rules can be applied at the attribute level or the contact point level.

asked 23/09/2024
Ronald Zegwaard
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