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Question 113 - Certified Data Cloud Consultant discussion

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What is the primary purpose of Data Cloud?

A.
Providing a golden record of a customer
Answers
A.
Providing a golden record of a customer
B.
Managing sales cycles and opportunities
Answers
B.
Managing sales cycles and opportunities
C.
Analyzing marketing data results
Answers
C.
Analyzing marketing data results
D.
Integrating and unifying customer data
Answers
D.
Integrating and unifying customer data
Suggested answer: D

Explanation:

Primary Purpose of Data Cloud:

Salesforce Data Cloud's main function is to integrate and unify customer data from various sources, creating a single, comprehensive view of each customer.

Benefits of Data Integration and Unification:

Golden Record: Providing a unified, accurate view of the customer.

Enhanced Analysis: Enabling better insights and analytics through comprehensive data.

Improved Customer Engagement: Facilitating personalized and consistent customer experiences across channels.

Steps for Data Integration:

Ingest data from multiple sources (CRM, marketing, service platforms).

Use data harmonization and reconciliation processes to unify data into a single profile.

Practical Application:

Example: A retail company integrates customer data from online purchases, in-store transactions, and customer service interactions to create a unified customer profile.

This unified data enables personalized marketing campaigns and improved customer service.

asked 23/09/2024
Aleh Patskevich
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