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Question 126 - Certified Data Cloud Consultant discussion

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A customer notices that their consolidation rate is low across their account unification. They have mapped Account to the Individual and Contact Point Email DMOs.

What should they do to increase their consolidation rate?

A.
Change reconciliation rules to Most Occurring.
Answers
A.
Change reconciliation rules to Most Occurring.
B.
Disable the individual identity ruleset.
Answers
B.
Disable the individual identity ruleset.
C.
Increase the number of matching rules.
Answers
C.
Increase the number of matching rules.
D.
Update their account address details in the data source
Answers
D.
Update their account address details in the data source
Suggested answer: C

Explanation:

Consolidation Rate: The consolidation rate in Salesforce Data Cloud refers to the effectiveness of unifying records into a single profile. A low consolidation rate indicates that many records are not being successfully unified.

Matching Rules: Matching rules are critical in the identity resolution process. They define the criteria for identifying and merging duplicate records.

Solution:

Increase Matching Rules: Adding more matching rules improves the system's ability to identify duplicate records. This includes matching on additional fields or using more sophisticated matching algorithms.

Steps:

Access the Identity Resolution settings in Data Cloud.

Review the current matching rules.

Add new rules that consider more fields such as phone number, address, or other unique identifiers.

Benefits:

Improved Unification: Higher accuracy in matching and merging records, leading to a higher consolidation rate.

Comprehensive Profiles: Enhanced customer profiles with consolidated data from multiple sources.

Salesforce Data Cloud Identity Resolution

Salesforce Help: Matching Rules

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asked 23/09/2024
Korrakot Tianniam
34 questions
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