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Question 128 - Certified Data Cloud Consultant discussion

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A consultant needs to minimize the difference between a Data Cloud segment population and Marketing Cloud data extension count to determine the true size of segments for campaign planning.

What should the consultant recommend to filter the segments by to accomplish this?

A.
User preferences for marketing outreach
Answers
A.
User preferences for marketing outreach
B.
Geographical divisions
Answers
B.
Geographical divisions
C.
Marketing Cloud Journeys
Answers
C.
Marketing Cloud Journeys
D.
Business units
Answers
D.
Business units
Suggested answer: A

Explanation:

Segment Population vs. Data Extension Count: Minimizing the difference between Data Cloud segment populations and Marketing Cloud data extensions ensures accurate segment sizes for campaign planning.

Filtering by User Preferences: By filtering segments based on user preferences for marketing outreach, you ensure that only those contacts who have opted in or are eligible for marketing campaigns are included. This aligns the segment population in Data Cloud with the counts in Marketing Cloud.

Process:

Define Preferences: Ensure that user preferences for marketing outreach are clearly defined and captured in the system.

Filter Segments: Use these preferences to filter segments in Data Cloud, ensuring only the relevant contacts are included.

Benefits:

Accuracy: Increases the accuracy of segment sizes by including only those who have opted in for marketing.

Compliance: Helps in complying with regulatory requirements for marketing communications.

Salesforce Data Cloud Segmentation

Marketing Cloud Data Extensions

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asked 23/09/2024
Quoc Nguyen
43 questions
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