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Question 134 - Certified Data Cloud Consultant discussion

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A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data Cloud.

Where does a request for data deletion or right to be forgotten get submitted?

A.
In Data Cloud settings
Answers
A.
In Data Cloud settings
B.
On the individual data profile in Data Cloud
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B.
On the individual data profile in Data Cloud
C.
In Marketing Cloud settings
Answers
C.
In Marketing Cloud settings
D.
through Consent API
Answers
D.
through Consent API
Suggested answer: C

Explanation:

Data Deletion Requests: For companies using Salesforce Marketing Cloud and Data Cloud, managing data privacy and deletion requests is essential.

Marketing Cloud Connector: This connector facilitates data integration between Marketing Cloud and Data Cloud, but data deletion requests must follow specific procedures.

Deletion Requests in Marketing Cloud:

Data Management: Requests for data deletion or the right to be forgotten are submitted through Marketing Cloud settings, where the customer data is originally stored and managed.

Propagation: Once the request is processed in Marketing Cloud, the changes are propagated to Data Cloud through the connector.

Salesforce Marketing Cloud Documentation: Data Management

Salesforce Data Cloud Connector Guide

asked 23/09/2024
CARL COUCH
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