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Question 44 - Certified Education Cloud Consultant discussion

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Career Services uses a separate event management system for its employment events' attendance and registration, and Marketing

Cloud to promote the event. It wants to integrate student data in Salesforce to identify engaged prospects by matching them with event attendance, career interest, and credit completion toward an academic major.

Which integration direction should the consultant recommend?

A.
Two-way integration between the event system and Marketing Cloud
Answers
A.
Two-way integration between the event system and Marketing Cloud
B.
One-way integration between Marketing Cloud and the event system
Answers
B.
One-way integration between Marketing Cloud and the event system
C.
Two-way integration between the event system and Salesforce
Answers
C.
Two-way integration between the event system and Salesforce
Suggested answer: C

Explanation:

The integration direction that the consultant should recommend for Career Services is C.Two-way integration between the event system and Salesforce1. This is because a two-way integration can allow for bi-directional data exchange and synchronization between the event system and Salesforce, which can enable Career Services to match student data in Salesforce with event attendance, career interest, and credit completion toward an academic major.A two-way integration can also help Career Services to segment and target students based on their engagement and preferences, and to measure the effectiveness and impact of their events and campaigns2.

https://help.salesforce.com/s/articleView?id=sf.mc_co_marketing_cloud_connect.htm&type=5

https://trailhead.salesforce.com/en/content/learn/modules/marketing-cloud-connect

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asked 23/09/2024
William Kerr
38 questions
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