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Question 67 - Certified Education Cloud Consultant discussion

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An institution has centralized email communications for alumni. Departments across the university should only be able to view their team's content.

What should a consultant recommend to meet this requirement?

A.
Salesforce Data Management Platform
Answers
A.
Salesforce Data Management Platform
B.
Einstein Account-Based Marketing
Answers
B.
Einstein Account-Based Marketing
C.
Pardot Business Unit
Answers
C.
Pardot Business Unit
D.
Marketing Cloud Business Unit
Answers
D.
Marketing Cloud Business Unit
Suggested answer: D

Explanation:

Marketing Cloud Business Unit is a solution that the consultant can recommend to meet the requirement of centralizing email communications for alumni and allowing departments across the university to only view their team's content. Marketing Cloud Business Unit is a feature that allows users to segment their Marketing Cloud account into separate units based on different criteria, such as brands, regions, products, or teams. Marketing Cloud Business Unit can be used to control access to data, content, subscribers, reports, and settings for each unit. Marketing Cloud Business Unit can help the university create a centralized email communication strategy for alumni while maintaining data security and visibility for each department. Salesforce Data Management Platform, Einstein Account-Based Marketing, and Pardot Business Unit are not solutions that can meet the requirement of centralizing email communications for alumni and allowing departments across the university to only view their team's content.

Reference:

https://help.salesforce.com/s/articleView?id=sf.mc_overview_business_units.htm&type=5

https://trailhead.salesforce.com/en/content/learn/modules/marketing-cloud-basics/marketing-cloud-basics-business-units

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asked 23/09/2024
Christopher Fiotes
35 questions
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