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Question 61 - Certified Marketing Associate discussion

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A marketing associate at Cloud Kicks is reviewing the Journey Health Panel in Marketing Cloud Engagement to learn about a journey.

Which components will the associate be able to see?

A.
Goals, Population, and Alerts
Answers
A.
Goals, Population, and Alerts
B.
Click Rate, Bounce Rate, and Alerts
Answers
B.
Click Rate, Bounce Rate, and Alerts
C.
Unsubscribes, Delivery Rate, and Goals
Answers
C.
Unsubscribes, Delivery Rate, and Goals
Suggested answer: A

Explanation:

The Journey Health Panel in Salesforce Marketing Cloud Engagement provides insights into the performance and status of a marketing journey. The components visible in the Journey Health Panel include Goals, Population, and Alerts:

Goals: This component shows how effectively the journey is achieving its defined objectives, allowing marketers to measure success against predetermined benchmarks.

Population: This part of the panel provides information on the size and characteristics of the audience participating in the journey, offering insights into who is being targeted and engaged.

Alerts: Alerts notify marketers of any issues or significant events within the journey that may require attention, such as delivery problems, drops in engagement, or deviations from expected performance.

These components together offer a comprehensive overview of the health and effectiveness of a marketing journey, enabling marketers to make informed decisions and optimizations.

asked 23/09/2024
Vyas Dookhun
31 questions
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