A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

Question

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.

What should they do to further segment their audience?

Larry Severin · Accepted Answer

Copy the data filter and build a new data extension with additional filter criteria.

Larry Severin · Answer

Copy the filtered data extension and add additional filter criteria.

Larry Severin · Answer

Use the Split option to temporarily add additional filter criteria.

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