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Salesforce Certified Marketing Cloud Email Specialist Practice Test - Questions Answers

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Question 1

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Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.

What contributes to these unsubscribe reasons?

List Unsubscribe header
List Unsubscribe header
Profile Center Unsubscribe
Profile Center Unsubscribe
Universal Unsubscribe
Universal Unsubscribe
Suggested answer: B
asked 23/09/2024
Radoslaw Gajewski
36 questions

Question 2

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Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line.

Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.

Where should NTO update the IP configured for these sends?

From Address Management
From Address Management
Delivery Profile
Delivery Profile
Sender Profile
Sender Profile
Most voted
(1)
Most voted
Suggested answer: B
asked 23/09/2024
Josefa Vera Gago
39 questions

Question 3

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A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.

Which journey type is the best solution for the marketer to set up?

Multi-Step Journey
Multi-Step Journey
Transactional Send Journey
Transactional Send Journey
Single Send Journey
Single Send Journey
Suggested answer: B
asked 23/09/2024
Sumit Dhar
47 questions

Question 4

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The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO’s marketing team would like to target customs who have purchased a camping tent or foldout camper in the last week; however for this campaign, they would like to exclude anyone who has a ‘silver status.

Which three tools should be used to segment this data?

SQL Query, Filter Definition, Journey Builder Entry Source
SQL Query, Filter Definition, Journey Builder Entry Source
Journey Builder Entry Source, Filter Definition, Segment Builder
Journey Builder Entry Source, Filter Definition, Segment Builder
SQL Query, Decision Split, Data Designer
SQL Query, Decision Split, Data Designer
Suggested answer: A
asked 23/09/2024
Miguel Triebel
36 questions

Question 5

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A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.

Which feature, if configured, should provide a warning prior to sending?

Subject and Preheader Validation
Subject and Preheader Validation
Content Detective
Content Detective
Subscriber Preview and test Send
Subscriber Preview and test Send
Suggested answer: A
asked 23/09/2024
Phillip Roos
49 questions

Question 6

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Northern Trail Outfitters allows non registered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.

Which feature provides a way to automatically maintain a data extension's records?

Delete Filter Activity
Delete Filter Activity
Contact Delete
Contact Delete
Data Retention Policy
Data Retention Policy
Suggested answer: C
asked 23/09/2024
Quintin van Rooyen
44 questions

Question 7

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Northern Trail Outfitters it sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.

Which configuration caused the send to fail?

Two fields with ''EmailAddress data type
Two fields with ''EmailAddress data type
Failure to choose the send classification
Failure to choose the send classification
Incorrect Sending Relationship
Incorrect Sending Relationship
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Suggested answer: A
asked 23/09/2024
umar raad
36 questions

Question 8

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Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

Filter the data based on a specific date range.
Filter the data based on a specific date range.
Use Einstein engagement scores to identify affected users.
Use Einstein engagement scores to identify affected users.
Query the data using a specific date range parameter
Query the data using a specific date range parameter
Most voted
(1)
Most voted
Suggested answer: A
asked 23/09/2024
Ken Wilson
40 questions

Question 9

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When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.

What should me marketer do to prevent the subscriber from receiving further commercial messages?

Use the complaint exclusion list on future sends.
Use the complaint exclusion list on future sends.
Add the subscriber to the auto-suppression list.
Add the subscriber to the auto-suppression list.
Delete the subscriber from All Subscribers
Delete the subscriber from All Subscribers
Suggested answer: B
asked 23/09/2024
Khalid Laghmami
26 questions

Question 10

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A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.

Which steps should be configured within Automation Studio to accomplish this?

Tracking Extract > Import Activity > SQL Activity
Tracking Extract > Import Activity > SQL Activity
Tracking Extract > Import Activity > Data Extension Extract
Tracking Extract > Import Activity > Data Extension Extract
Tracking Extract > File Transfer > Import Activity
Tracking Extract > File Transfer > Import Activity
Suggested answer: C
asked 23/09/2024
vault ghz
28 questions
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