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Salesforce Certified Marketing Cloud Email Specialist Practice Test - Questions Answers, Page 2

Question list

List of questions

Question 11

(1)

Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult. Whic

Question 12

(0)

Following a batch email send. Northern Trail Outfitters wants to update an email link's URL. Which action should be recommended?

Question 13

(1)

A marketing manager notices emails clustered with images that are inconsistent with branding guidelines. Which step should they take to restrict the types of content within content slot?

Question 14

(0)

Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approx

Question 15

(2)

The marketing team want to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send

Question 16

(0)

A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails. What is a key differentiator to get a dedicated IP rather than using

Question 17

(1)

The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score. Which feature should be used to easily segment the data exten

Question 18

(0)

A marketing manager identified an upcoming email campaign for their team to test different subject voices. They wants to first test with a pilot group and then send the warning subject line out to t

Question 19

(1)

After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for e

Question 20

(1)

Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deal email. Which feature provides notification badges to alert NTO of any performance issu

Question 11

Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the

sheer amount of content, locating images for specific campaigns proves to be difficult.

Which solution should make locating appropriate images easier?

Configure Eastern Content Tagging to automatically tag stock art.

Import a metadata tag index for the stock art so the images are searchable

Select categories and content type from the import dropdown when importing images.

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Question 12

Following a batch email send. Northern Trail Outfitters wants to update an email link's URL.

Which action should be recommended?

Navigate to the email in Content Builder and update the URL.

Navigate to the Job Links tab In My Tracking and update the URL.

Navigate to URL Expiration in Setup and update the URL.

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Question 13

A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.

Which step should they take to restrict the types of content within content slot?

Under user permissions, select limited template access.

Configure Content Blocks to only be usable within approved templates.

Configure restrictions within a Content Area for approval block types

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Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.

Which update should be implemented to the automation to process the fries as they are received while minimizing network?

Replace the Schedule with File Drop and use a filename pattern

Implement an API to start an automation with every file transfer.

Replicate the automation and schedule mem to execute server eight hours

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Question 15

The marketing team want to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year.

Which tool should they use to identify the subscribers to send to?

Total Opens measure

_Open data view

Tracking Data Extract

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Question 16

A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.

What is a key differentiator to get a dedicated IP rather than using a shared one?

Requirement to have Custom URLs on Cloud Pages

Requirement to have Custom URLs on images hosted in Marketing Cloud

Sending. Volume > 250,000 Email/Month

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Question 17

The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.

Which feature should be used to easily segment the data extension?

Filter Data Activity

Random Data Extension

SQL query activity

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Question 18

A marketing manager identified an upcoming email campaign for their team to test different subject voices. They wants to first test with a pilot group and then send the warning subject line out to the remaining customers.

Who should path optimizer be configured to handle these requirements?

Place a Random Split before Path Optimizer for the pilot group.

Configure a holdback group to be targeted by the winner.

Select winning path three days after journey activation

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Question 19

After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.

Where should the marketer cancel the send?

Tracking tab in Journey Bulkier

Overview tab in email Studio