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Salesforce Certified Marketing Cloud Email Specialist Practice Test - Questions Answers, Page 2

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Question 11

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Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the

sheer amount of content, locating images for specific campaigns proves to be difficult.

Which solution should make locating appropriate images easier?

Configure Eastern Content Tagging to automatically tag stock art.
Configure Eastern Content Tagging to automatically tag stock art.
Import a metadata tag index for the stock art so the images are searchable
Import a metadata tag index for the stock art so the images are searchable
Most voted
(1)
Most voted
Select categories and content type from the import dropdown when importing images.
Select categories and content type from the import dropdown when importing images.
Suggested answer: A
asked 23/09/2024
waleed Haridi
34 questions

Question 12

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Following a batch email send. Northern Trail Outfitters wants to update an email link's URL.

Which action should be recommended?

Navigate to the email in Content Builder and update the URL.
Navigate to the email in Content Builder and update the URL.
Navigate to the Job Links tab In My Tracking and update the URL.
Navigate to the Job Links tab In My Tracking and update the URL.
Navigate to URL Expiration in Setup and update the URL.
Navigate to URL Expiration in Setup and update the URL.
Suggested answer: B
asked 23/09/2024
Jose Walter
32 questions

Question 13

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A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.

Which step should they take to restrict the types of content within content slot?

Under user permissions, select limited template access.
Under user permissions, select limited template access.
Configure Content Blocks to only be usable within approved templates.
Configure Content Blocks to only be usable within approved templates.
Configure restrictions within a Content Area for approval block types
Configure restrictions within a Content Area for approval block types
Most voted
(1)
Most voted
Suggested answer: B
asked 23/09/2024
Johan Benavides
42 questions

Question 14

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Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.

Which update should be implemented to the automation to process the fries as they are received while minimizing network?

Replace the Schedule with File Drop and use a filename pattern
Replace the Schedule with File Drop and use a filename pattern
Implement an API to start an automation with every file transfer.
Implement an API to start an automation with every file transfer.
Replicate the automation and schedule mem to execute server eight hours
Replicate the automation and schedule mem to execute server eight hours
Suggested answer: A
asked 23/09/2024
Anthony Zaborski
48 questions

Question 15

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The marketing team want to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year.

Which tool should they use to identify the subscribers to send to?

Total Opens measure
Total Opens measure
_Open data view
_Open data view
Tracking Data Extract
Tracking Data Extract
Most voted
(1)
Most voted
Suggested answer: C
asked 23/09/2024
MIGUEL GAITERO GIL
40 questions

Question 16

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A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.

What is a key differentiator to get a dedicated IP rather than using a shared one?

Requirement to have Custom URLs on Cloud Pages

Requirement to have Custom URLs on images hosted in Marketing Cloud
Requirement to have Custom URLs on images hosted in Marketing Cloud
Sending. Volume > 250,000 Email/Month
Sending. Volume > 250,000 Email/Month
Suggested answer:
asked 23/09/2024
Jordan Pfingsten
44 questions

Question 17

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The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.

Which feature should be used to easily segment the data extension?

Filter Data Activity
Filter Data Activity
Most voted
(1)
Most voted
Random Data Extension
Random Data Extension
SQL query activity
SQL query activity
Suggested answer: B
asked 23/09/2024
Tim Dekker
37 questions

Question 18

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A marketing manager identified an upcoming email campaign for their team to test different subject voices. They wants to first test with a pilot group and then send the warning subject line out to the remaining customers.

Who should path optimizer be configured to handle these requirements?

Place a Random Split before Path Optimizer for the pilot group.
Place a Random Split before Path Optimizer for the pilot group.
Configure a holdback group to be targeted by the winner.
Configure a holdback group to be targeted by the winner.
Select winning path three days after journey activation
Select winning path three days after journey activation
Suggested answer: B
asked 23/09/2024
Jeff Benson
44 questions

Question 19

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After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.

Where should the marketer cancel the send?

Tracking tab in Journey Bulkier
Tracking tab in Journey Bulkier
Overview tab in email Studio
Overview tab in email Studio
Most voted
(1)
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Pending tab in Content Builder
Pending tab in Content Builder
Suggested answer: C
asked 23/09/2024
EVA LITA
40 questions

Question 20

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Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deal email.

Which feature provides notification badges to alert NTO of any performance issues?

Einstein Engagement Scoring
Einstein Engagement Scoring
Einstein Copy insights
Einstein Copy insights
Einstein Messaging Insight
Einstein Messaging Insight
Most voted
(1)
Most voted
Suggested answer: A
asked 23/09/2024
HAZEM SHAIKHANI
45 questions
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Related questions

Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color. Where should NTO be able see if there has been a lift in overall likelihood to click?
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer. When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of'Held'. What is the source of the duplicate subscriber key?
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers. Which feature should NTO use?
Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design. Which best practice should NTO employ?
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey. Which configuration is required to make decisions on this data? The status data is connected to the contact in an attribute group.
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account. What contributes to these unsubscribe reasons?
A marketer wants to store all the attributes for a triggered send within a data extension. Which configuration is required when creating the data extension for this triggered send information?
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?
The marketing team want to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?