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Salesforce Certified Marketing Cloud Email Specialist Practice Test - Questions Answers, Page 17

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Question 161

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The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's interest and profile data capture journeys.

Which action should the marketer take to evaluate conversion of those journeys?

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Question 162

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A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved,

additional changes are needed.

What is the first action the team should take to make the edits?

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Question 163

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A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.

Which action should the retailertake to ensure deliverability is not impacted?

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Total 163 questions
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Related questions

Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color. Where should NTO be able see if there has been a lift in overall likelihood to click?
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer. When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of'Held'. What is the source of the duplicate subscriber key?
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers. Which feature should NTO use?
Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design. Which best practice should NTO employ?
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey. Which configuration is required to make decisions on this data? The status data is connected to the contact in an attribute group.
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account. What contributes to these unsubscribe reasons?
A marketer wants to store all the attributes for a triggered send within a data extension. Which configuration is required when creating the data extension for this triggered send information?
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?
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The marketing team want to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?