A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

Use a Filter Activity in Automation Studio.

Configure the Send Activity to automate the refresh.

Use a Filter Activity in Automation Studio.

Activate Journey Builder to refresh the data extension.

Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.Which tool should they use?

Tracking Data Extract file transfer

A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.Which Preview $ Test Content Personalization option should be used?

Based on Recipient test Data Extension

Based on Subscriber Preview List or Data Extension

A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.

Use Automation Studio Filtering, Messaging, and wait activities.

Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities

Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.Which configuration ensure these subscribers do NOT receive these emails?

Configure Auto-Suppression list for the Commercial classification.

Add an Auto-Suppression list to the default sender profile.

Configure Auto-Suppression list for the Commercial classification.

Add subscribers to the Account opt-out list.

Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company’s website. The process does not have access to SFTP.How should the automation be configured to run?

Trigger the automation via API.

Schedule the automation to run hourly.

Trigger the automation via API.

Use a File Drop starting source.

Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.What should the NTO marketing team include in the email design to encourage a high response rate?

An Interactive Email Form that links to a confirmation page

A Salesforce Survey block called in by an AMPscript function

A all-to-action button that links to the feedback form

An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.Which text should be used for the call-to-action button to drive the most engagement?

Download out new mobile app here

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.Which no-code features should be implemented to accomplish this?

Journey Builder and Engagement Split

Automation studio and Query Activity

Salesforce CDP and Einstein Engagement Scoring

The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO’s welcome and post purchase journeys.Which action should the marketer take to evaluate journey performance?

Define a goal for each journey.

Review opens and clicks activity summaries.

Export the journey email analytics

Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.What should NTO use to make sure email addresses are valid before adding to its audience?

Add CAPTCHA validation to the form

Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.Which action ensures NTO's sending reputation remains intact?

Implement an SAP with Private Domain and a Dedicated IP.

Request three Dedicated IPs to spread out the sending volume.

Request a Private Domain to leverage SPF and DKIM authentication.

A marketer wants to use a filter to create a data extension that includes only records from yesterday.Which step should they take to ensure the data extension includes newly added records?

Schedule an automation to refresh the filter activity each day.

Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.

Configure the filter DE to auto-refresh dally in properties.

Schedule an automation to refresh the filter activity each day.

An insurance company has launched a new campaign to target Individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.How should the marketer use low-code to create this segment?

Filter the .csv file before import.

Create a data filter on the data extension.

Filter the .csv file before import.

Write a query to create a filtered data extension.

Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.How should the automation workflow be built to accomplish this?

Add each Send Email activity to a single step in an automation.

Add each Send Email activity to different steps in an automation.

Include a Verification activity between each step of an automation.

Add each Send Email activity to a single step in an automation.

A healthcare company imports its patient portal registrations at the parent level business unit (BU).The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

After the file import, use the transfer file activity to move data into data extensions in child BUS.

Create automations that import the data directly into the child BUs to bypass the parent level BU.

After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.What should be set up to help organize NTO's email tracking results?

Create folders in My Tracking and select where to send results when sending an email.

Give emails unique names so they are easier to find in the tracking sends tab.

Remove old tracking results on a regular basis to declutter the results list.

Salesforce Certified Marketing Cloud Email Specialist Practice Test 2

A marketer has created an event confirmation email which is sent to all registration of their cooking-

while-camping sessions. They use Connect to integrate to their CRM and want update records

directly a recipient clicks the ‘Confirm RSVP button.

Which automation solution should easily allow this action?

Become a Premium Member for full access

Unlock Premium Member

Salesforce Certified Marketing Cloud Email Specialist Practice Test 2

Question

Salesforce Certified Marketing Cloud Email Specialist Practice Tests

Practice Tests