The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO’s marketing team would like to target customs who have purchased a camping tent or foldout camper in the last week; however for this campaign, they would like to exclude anyone who has a ‘silver status.Which three tools should be used to segment this data?

SQL Query, Filter Definition, Journey Builder Entry Source

Journey Builder Entry Source, Filter Definition, Segment Builder

SQL Query, Decision Split, Data Designer

A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.Which feature, if configured, should provide a warning prior to sending?

Subject and Preheader Validation

Subscriber Preview and test Send

Northern Trail Outfitters it sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.Which configuration caused the send to fail?

Two fields with ''EmailAddress data type

Failure to choose the send classification

Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

Filter the data based on a specific date range.

Use Einstein engagement scores to identify affected users.

Query the data using a specific date range parameter

When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.What should me marketer do to prevent the subscriber from receiving further commercial messages?

Add the subscriber to the auto-suppression list.

Use the complaint exclusion list on future sends.

Add the subscriber to the auto-suppression list.

Delete the subscriber from All Subscribers

A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.Which steps should be configured within Automation Studio to accomplish this?

Tracking Extract > File Transfer > Import Activity

Tracking Extract > Import Activity > SQL Activity

Tracking Extract > Import Activity > Data Extension Extract

Tracking Extract > File Transfer > Import Activity

Northern trail Outfitters recently purchased stock art to be used within its emails. However, given thesheer amount of content, locating images for specific campaigns proves to be difficult.Which solution should make locating appropriate images easier?

Configure Eastern Content Tagging to automatically tag stock art.

Import a metadata tag index for the stock art so the images are searchable

Select categories and content type from the import dropdown when importing images.

Following a batch email send. Northern Trail Outfitters wants to update an email link's URL.Which action should be recommended?

Navigate to the Job Links tab In My Tracking and update the URL.

Navigate to the email in Content Builder and update the URL.

Navigate to the Job Links tab In My Tracking and update the URL.

Navigate to URL Expiration in Setup and update the URL.

A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.Which step should they take to restrict the types of content within content slot?

Configure Content Blocks to only be usable within approved templates.

Under user permissions, select limited template access.

Configure Content Blocks to only be usable within approved templates.

Configure restrictions within a Content Area for approval block types

Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.Which update should be implemented to the automation to process the fries as they are received while minimizing network?

Replace the Schedule with File Drop and use a filename pattern

Implement an API to start an automation with every file transfer.

Replicate the automation and schedule mem to execute server eight hours

A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.What is a key differentiator to get a dedicated IP rather than using a shared one?Requirement to have Custom URLs on Cloud Pages

Requirement to have Custom URLs on images hosted in Marketing Cloud

Sending. Volume > 250,000 Email/Month

A marketing manager identified an upcoming email campaign for their team to test different subject voices. They wants to first test with a pilot group and then send the warning subject line out to the remaining customers.Who should path optimizer be configured to handle these requirements?

Configure a holdback group to be targeted by the winner.

Place a Random Split before Path Optimizer for the pilot group.

Configure a holdback group to be targeted by the winner.

Select winning path three days after journey activation

After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.Where should the marketer cancel the send?

Tracking tab in Journey Bulkier

Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account.Where should the data extension reside to achieve this goal?

In the Data Extensions folder with sharing enabled

In the Synchronized Data Extensions folder

In the Data Extensions folder with sharing enabled

In the Shared Data Extensions folder

The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.Which best practice should they follow to uphold their sender reputation?

Remove the bounced addresses before the next send.

Continue monitoring the bounce rate for changes.

Remove the bounced addresses before the next send.

Nothing — bounce rates up to 30% are acceptable.

Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day’s opt-out updates. If a run fails, it must be manually rerun to maintain compliance.How should the notification be received if the data import is unsuccessful?

Import Activity Notification Settings

Automation Notification Settings

Import Activity Notification Settings

Configured Alert Manger Settings

A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer than receives a message from their manager that changes are needed and email approval has been withdrawn.What should happen with the scheduled send, if no other action is taken?

The originally approved version of the email will send.

The Send is paused unit approved again.

The send is canceled when the approval is withdrawn.

The originally approved version of the email will send.

Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thankyou' email the first time they Show up it the file drop.How should journey Builder be configured to meet this requirement?

Configure Journey Settings to 'allow no re-entry.

Configure Journey Email Send to dedupe on email address.

Configure Journey Entry Event to 'allow no re-entry.'

Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.Which configuration is required to make decisions on this data?The status data is connected to the contact in an attribute group.

The Update Contact Activity us used to make status updates.

The Update Contact Activity Is used to make status updates.

The entry sources data extension has a primary key and subscriber key.

Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.What is he optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

Use Automation Studio to query a population into a data extension.

Use Filter Contacts criteria in the journey entry source.

Use a Decision Split activity on the journey canvas.

Use Automation Studio to query a population into a data extension.

Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.What should NTO do to simplify the journey?

Ensure the Contact entry mode is No re-entry

A Utilize exit criteria for the journey.

Ensure the Contact entry mode is No re-entry

Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.What should NTO do to simplify the journey?

Ensure the Contact entry mode is No re-entry

A Utilize exit criteria for the journey.

Ensure the Contact entry mode is No re-entry

Salesforce Certified Marketing Cloud Email Specialist Practice Test 1

Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.

What contributes to these unsubscribe reasons?

List Unsubscribe header

Profile Center Unsubscribe

Universal Unsubscribe

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Salesforce Certified Marketing Cloud Email Specialist Practice Test 1

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Salesforce Certified Marketing Cloud Email Specialist Practice Tests

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