A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.Which action should the retailertake to ensure deliverability is not impacted?

Purge inactive subscribers to avoid high bounce rates.

Create a new, friendly From Name for the updated program.

Purge inactive subscribers to avoid high bounce rates.

Send to subscribers, asking for them to confirm opt-in.

Salesforce Certified Marketing Cloud Email Specialist Practice Test 5

The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's interest and profile data capture journeys.

Which action should the marketer take to evaluate conversion of those journeys?

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